It is better to come early than to be coincidental, preconceived is only one of the success factors, and if it is not good, the pioneer will sometimes become a martyr, so the preconceived not necessarily sells well, and the French car is a good example. When it comes to buying a car, many people think of The German, Japanese, Korean, American, domestic, but few people can think of the French system, in fact, the sales of French cars in the Chinese mainland are not ideal, especially in recent years, some brands have plummeted 115 times.
Citroen, Peugeot, Renault, DS are all French cars, in fact, these four brands are not selling well in China, and there has been a large-scale cliff-like decline. Citroen in 2017 can still sell 150,000 vehicles, by 2021, it has become more than 20,000, down as much as 5 times, Peugeot's decline in multiples is more serious, from 261,000 to 34,500 vehicles, down 7.58 times, the most tragic is Renault, sales fell 115 times, DS days are not good, if at this rate to go on, some brands are going to delist, many people can't help but ask, what is wrong with French cars?
French cars came to China in the 80s to cultivate, Guangdong Peugeot is one of the earliest joint venture cars, and now the sales are not very good, so selling well may be because of preconceptions, but preconceived does not mean that it sells well. In order to increase sales, Citroën has reduced its own price, taking Citroën C6 as an example, the guide price of this car in China that year was 639,800, 15 years ago, dare to set this price, indicating that Citroën is still more confident in its luxury car, but what about sales? Not to mention 15 years later, this car was very rare.
The previous Citroën C6 more than 600,000, now 120,000 can be bought, the reason why it is cheap is because of domestic production, in addition to the main cost performance, but the sales are not ideal. Data show: 2017-2021, the total sales of Citroen C6 in China is 19191, 2021 has just passed, only 4096 vehicles were sold in a whole year, an average of 341 vehicles a month, this sales volume is really too bad, not as good as the sales of mainstream models for several hours, the sales difference is because there is no strength? Apparently not.
French cars in Europe is simply a god-like existence, the streets are full of French cars, where is Europe? The birthplace of the car, the people in that place are very picky about the car, without two brushes can not stand at all. Can be popular in Europe, obviously not a problem of strength, you know, the originator of the magic carpet suspension is the French car, even Rolls-Royce to buy the technology of the French car, Mercedes-Benz's rear wheel steering is also the French car to play the rest, the French car is not lacking in technology, in China not sell well there are the following reasons.
Reason 1: The model is small. Europe likes small cars, China likes big cars, after all, many families only have one car, the car small competition has no advantage, the same fate is connected to Suzuki, 2: design avant-garde, the first time to open the French car is Guangdong Peugeot 505, friends' cars, according to the steering wheel does not ring, at that time felt that the horn is broken, no good sense to say, my friend is also curious, opened a dumb car, all into the city, why not press the horn? Later, I learned that the original horn was not on the steering wheel, and I felt that this design was too different, so that the steering wheel of the Citroën C5 was not surprised that it was not turning outside and not turning inside.
3: Adhere to the self, take the suspension as an example, Chinese like independent suspension, and the French car likes to use the torque beam non-independent suspension, which is contrary to the cognition of the Chinese people, localization is not complete, did not do into the local customs and tailor-made, look back at the German and Japanese, not on the special supply, the contrast is too obvious, 4: the brand power is not strong enough, relative to the marketing promotion of competitors, the Overall french brand is weak, there is no clear selling point, and the Japanese and German systems have. 5: In the past, French cars had certain advantages in terms of cost performance, and now the rise of domestic cars has made French cars worse, so the advantages of configuring this piece are becoming less and less obvious. In addition to the above 5 points, what do you feel is lacking?