Text/Shore Qing
In 2021, China's new energy vehicle market ushered in the first small-scale outbreak, with annual sales reaching 3.521 million units, an increase of 1.6 times year-on-year. The new energy automobile industry is like the rising sun in the east, exuding vigorous vitality and showing a high-speed development trend.
There is no doubt that the new energy vehicle market has become a sunrise industry, and the intervention of many forces indicates that the next 2022 will usher in more fierce market competition. In the face of a white-hot game, Changan New Energy has made all-round preparations.
First, the funds are in place
On January 24, 2022, the signing ceremony of the B round of financing of Changan New Energy Automobile Technology Co., Ltd. (hereinafter referred to as "Changan New Energy") was held in Chongqing, and the B round of financing work that was opened in 2021 was finally successfully concluded after a year of time, and finally raised 4.9773 billion yuan, and exceeded the planned financing of nearly 2 billion yuan!
It can be fully recognized by many investors, which also proves the strength of Changan New Energy. As one of the pioneers and pioneers in the field of new energy vehicles in China, Changan Automobile has been deeply engaged in the new energy industry for more than 20 years, and has rich technical accumulation and experience accumulation in the production and research and development of new energy vehicles.
The possibility of converging sand into a tower and dreaming of stacking up is often unexpected.
In 2017, Changan Automobile released the "Shangri-La Plan" according to the new energy layout and formulated the "Four Strategic Actions". In May 2018, Changan New Energy Company was registered and established. In November 2019, Changan New Energy completed the first round of financing, successfully becoming the first automobile central enterprise in China to realize the reform of mixed ownership, and has since entered the fast lane of rapid development of new energy vehicles.
In 2021, Changan New Energy's sales exceeded 100,000 vehicles, an increase of nearly 300% year-on-year, ranking first in the industry. Changan New Energy Benben EV ranked third in the micro-electric market; Changan Yidong EV ranked first in the compact pure electric market segment in the 2021 China New Energy Vehicle Product Attractiveness Index study with its hard-core product strength.
Independent operation, seeking listing, innovative technology, sustainable development, in the new energy battlefield, Chang'an has long been gathering momentum.
Second, talents are in place
The most critical core of an enterprise lies in talents, and with people, there is a future.
As General Manager Deng Chenghao said at the signing conference: people are the most core assets and the most core competitiveness. Changan New Energy is market-oriented, introducing a large number of technical talents, Internet talents, innovative talents and outstanding graduate talents, and excellent employees span multiple age groups after 60 to 90.
Zhou Anjian, chief technology officer and deputy general manager of Changan New Energy Company, was born in the 1960s, as an engine R&D engineer, he always has the dream of independently mastering the core technology, and is committed to developing a more efficient power system.
Born in the 1970s, Su Zhong is the chief product officer of Changan New Energy, under his leadership, Changan has created Yidong products with sales of more than one million, launched Ben E-STAR in the field of new energy, and pure electric special platform products, his dream is to create several new energy products with sales of more than one million.
As the person in charge of the field of electric drive NVH, Deng Qingpeng after the 80s has a lot of dreams, he hopes to see the development and growth of the national industry, and he hopes to build Chang'an new energy electric drive NVH into an industry benchmark.
As the person in charge of the field of product experience, She firmly believes that design can create the future, so that independent new energy vehicles have the ultimate product experience and bring more services to users.
Changan New Energy Company currently has a total of 1779 dreamers, including 119 high-level experts and 799 senior engineers, all of whom have gathered together because of their dreams and worked together for the ideal.
He who has no clothes, but who is clothed with the Son. Changan Automobile intimately provides employees with the policy of caring for the home of strivers, provides warm services for every hard-working employee, and signs an agreement with T3 Travel and hotels near the company to ensure that employees have no worries about their dreams.
In addition, in this B round of financing, Changan New Energy introduced an incentive mechanism for employee shareholding, raising more than 100 million yuan. Changan New Energy has innovatively realized employee shareholding, and is also the first enterprise under Changan Automobile to achieve employee shareholding.
In this regard, Wang Jun, president of Changan Automobile and deputy secretary of the party committee, said that he is the single largest shareholder of Changan New Energy, in addition to 97 core employees who invested 117 million yuan to participate in the B round of financing, choosing to breathe with the company and share the fate, which stimulated the wolf spirit of Changan employees.
Third, the idea is in place
Capital is one of the indispensable resources for the current competition in the new energy automobile industry, from planning and layout to design and development, from recruiting talents to online production, every link needs a lot of financial support. The B round of financing was successfully completed, and the huge capital flow of 50 trillion yuan will inject new impetus into the process of research and development and production of Changan New Energy.
So the next step after the financing is completed is crucial, the funds are available, how should the money be used? Chang'an new energy people from the military industry also have innovative ideas. The $4,977.3 million in financing will flow in four directions: products, technologies, new brands, and industries. The first two will account for a large proportion of capital investment, and the latter two will be second.
Deng Chenghao, general manager of Changan New Energy, said: In terms of products, C385, C673 and A158 will have a large investment before mass production. Among them, C385, as the real pioneering work of Changan New Energy in the brand, will redefine the era of electric cars and bring users the emotional companionship of scientific and technological intelligence.
Changan has high hopes for C385, and has designed and built it as an "independent light" since the beginning of research and development, from the power chassis to the chassis, from the appearance to the structure, all of which are promoted according to the core autonomy and controllability. At present, the first product, C385, based on EPA1's new electric vehicle-specific platform, has rolled off the production line with December.
The first half of the new energy market competition is electrified, and the second half is intelligent.
According to the current public information, the C385 is equipped with AR ecological intelligent cockpit, zero fire battery, L3+ level advanced intelligent auxiliary driving, high-frequency pulse heating, super collector electric drive and other functions, which will bring users more product value with a subversive product experience.
Since the A round of financing to the present, Changan New Energy has mastered more than 200 breakthrough innovative technologies. In the future, Changan New Energy will also build a leading domestic and international first-class four-power and intelligent technology. Independently develop and build three industry-leading new dedicated electric vehicle platforms; independently master the development capabilities of the "three electric" systems, and launch 0 fire batteries, Changan new generation of super-collector electric drives, and intelligent vehicle domain controllers "Changan Smart Core".
Fourth, the system is in place
In the face of a new round of development and change in the automobile industry, Changan New Energy will continue to achieve high-quality development around the "new automobile + new ecology" strategy and continue to use the "traditional new forces" model. It is estimated that by 2025, the sales of new pure electric platform products will exceed 1 million vehicles, and by 2030, it will reach the global leader and build a world-class Chinese new energy vehicle brand.
In the era of new energy, in addition to changes in the direction of power and products, even the sales and after-sales systems have completely changed. Today's customers pay more attention to warm companionship services, rather than the cold money transaction model. In this regard, Changan New Energy will reverse the inherent model of traditional car companies and launch a new retail model.
From the beginning of user contact with the brand, to the end of the purchase of products, and then to the follow-up actual use process, Changan New Energy will accompany the user with heart, at present, Changan is negotiating cooperation with the world's top service companies, and so the follow-up service model is completed, the digital marketing system and the owner butler are online synchronously, which will jointly form a complete and accurate service model for reading and understanding the user, which perfectly meets the needs of users.
Smart Talk:
With the blessing of products and technologies, 2022 will be a comprehensive outbreak year of Changan New Energy, at the exhibition site of Changan New Energy, Zhidian Automobile, as the first batch of media in the country to contact C385 and A158 real vehicles, is also full of confidence and expectations for Changan New Energy's next performance.
The success of this round of financing is undoubtedly a huge step on the road for Changan New Energy to realize its dreams. We firmly believe that the future of Changan New Energy will be bright and bright, creating a world-class Chinese new energy vehicle brand.