·In 2021, the wholesale sales volume was 1.193 million units, an increase of 22.3% year-on-year, and the market share was 5.7%.
· Retail sales in 2021 were 1.116 million units, up 18.5% year-on-year and 4.9% market share
As the former independent sales boss, Changan Automobile has experienced a long downturn in the past few years, until the second half of 2019 to 2020, with the CS75 PLUS, CS55PLUS in place, the listing of UNI-T and the replacement of Yidong, the momentum has been significantly improved. After this product transformation, Changan Automobile in 2021 has achieved an overall year-on-year increase of about 20%.
From the perspective of retail volume, the scale of Changan Automobile in 2021 reached 1.116 million vehicles, compared with the gap of less than 100,000 vehicles in the first place Geely, and the two already belong to the same echelon in scale, but there are obvious differences in the specific sales composition.
First of all, in addition to the main brand, Lynk & Co, which is positioned in the mid-to-high-end market, contributed 210,000 sales to Geely last year, while Changan Automobile undertook similar sales supplements from Changan Auchan, which positioned the low-price market, and its sales volume reached 244,000 units in 2021, becoming an important driving force for the overall growth of Changan Automobile.
In terms of model category, Changan Automobile's car sales in 2021 totaled less than 300,000 units, and the remaining more than 800,000 vehicles are basically all from SUVs, of which Changan Auchan brand passenger cars are all SUV-based. Therefore, in the balance of model categories, Changan is still lacking.
However, this situation has improved in the past two years, including the launch of Yidong PLUS in March 2020, the old rival of Geely Emgrand has returned to the top position of the independent car sales list after several years of downturn, with cumulative sales of more than 170,000 vehicles in 2021, surpassing Emgrand (excluding derivative models such as Emgrand GL).
At the same time, Ben ben E-Star, which was previously tepid due to high pricing, adjusted its strategy after seeing the popularity of Hongguang MINIEV, and launched a national version of 298-39,800 in early 2021, so it won 75,000 sales last year, occupying a place in the low-cost pure electric micro-car market.
Coming to 2022, Changan's potential car dark horse - UNI-V is about to be listed, this very colorful coupe style new car has attracted much attention, after the listing is very likely to help Changan Automobile achieve a breakthrough in the car market of more than 100,000 yuan.
In the SUV market, Changan's CS35 series showed a certain decline in 2021, selling 83,000 units in the whole year, but the CS55PLUS gained momentum after a major overhaul in September last year, with sales reaching 21,000 units in December. The cumulative sales of the CS55 and CS75 series reached 414,000 units last year, and the dominance of the SUV market at a price of 100,000-150,000 yuan almost overwhelmed Haval.
Of course, the UNI-T launched in June 2020 is a surprise, but this personalized coupe SUV seems to hit the sales ceiling in 2021, the momentum of monthly sales exceeding 10,000 is no longer there, the annual sales volume is 84,000 vehicles, and it is expected to maintain the role of sales supplement in the range of 100,000-150,000 yuan in the future, rather than becoming the main sales force.
As for the flagship SUV UNI-K, which was launched in March last year, although the main price point is slightly lower than that of the Geely Star Yue L, its performance is far less than that of the latter, with annual sales of 33,000 units, and the average monthly sales volume is basically more than 3,000 units. In the market of more than 150,000 yuan, Chang'an's breakthrough has temporarily encountered setbacks.
In the low-price market within 100,000 yuan, Changan relies on the Auchan sub-brand, which has become more and more stable. The Auchan X5, which was launched at the end of 2020, quickly exceeded 10,000 monthly sales and continued until the end of 2021, with annual sales of 127,000 vehicles. At the same time, Auchan X7 also added a plus version in October last year, with average monthly sales of 6-7,000 vehicles, and the price of about 100,000 yuan has become a role that cannot be ignored.
Like Geely, Changan Automobile does not have much share in the new energy market for the time being, and the first model of the new hybrid lineup, UNI-K iDD, has not yet been listed. At present, Changan's iDD hybrid technology is not as radical as BYD's DM-i system, nor is it as thorough as Geely Leishen Power and Great Wall Lemon Hybrid, and the comprehensive performance of the new car in fuel consumption and performance remains to be seen.
As for the pure electric market, Changan's future focus is on the Avita brand released in the middle of last year, which is characterized by the joint development of Changan, Huawei, and Ningde times, the first model Avita 11 has been released in November last year, the product positioning is obviously also aimed at the high-end market, according to its styling design, performance and endurance parameters, the main sales range is likely to be more than 300,000 yuan.
Avita's first model is expected to be officially delivered in the third quarter of this year, and the overall progress is basically one year later than that of Extreme Kr 001, which is a latecomer to the new energy market. However, this market is still in the early stage of barbaric growth, and the formation and stability of the final pattern will take a long time.
summary:
In 2020 and 2021, Changan Automobile maintained sustained growth, yidong, CS55 and CS75 series have shown strong vitality, but overall, Changan lacks achievements in the high-end market of more than 150,000 yuan, and it is difficult to see an effective breakthrough in the short term. For Chang'an in 2022, the more important task than sales growth is to further optimize its sales structure and enhance the overall brand appeal.
When announcing the 2021 sales success, Changan did not announce its sales target for 2022, but in my opinion, Changan, which has been growing rapidly for two consecutive years, is already a victory if it can maintain its current scale this year. After all, in today's family car market, competition has become more and more intense.
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