Social has become the mainstream communication method of contemporary young people, through social networking can not only meet new friends, but also may find their favorite other half, in order to conform to the trend of the times all kinds of social software have also been launched, is to allow people to make new friends on the Internet, compared with face-to-face social networking, this kind of social software through the way of online matching first in the network and each other to communicate, this new social way has also been well received by people, the most representative social software is Momo.
▲Momo
Dating artifact
Momo just appeared on the very popular, just the upper limit of 400,000 people registered to become Momo users, this is just the user in the Apple mobile phone, and then Momo and the price of the Android version, just a year Momo has 10 million users, there is a message that Momo sent a day at that time reached 40 million, it can be seen that its amount of information is large, the probability of use is high, and Momo's unique positioning chat function is also attractive enough to attract people's attention, people can match people nearby and chat.
At its most popular, the number of Momo users can reach 148 million, and Momo's market value is as high as 10 billion US dollars. Momo's biggest highlight in addition to being able to chat, but also for boys and girls to provide a dating platform, there are also many men and women through Momo's chat, and then the date finally successfully came together, it can be said that Momo at that time was a dating artifact. Momo's success has also attracted some people who want to invest in it, but with the passage of time, Momo's popularity is far less than that year, compared with the scale of that year, Momo's current number of users has fallen sharply, and profits are also declining.
Momo's profits fell
In the first three quarters of 2014, Momo's loss amount reached 23.181 million US dollars, from 18 years ago Momo's net profit has been in a state of decline, revenue and net profit have declined seriously, the decline rate reached 0.2% and 12.4%, and experts in the industry analyzed that the development of Momo will become what it is now is because Momo is constantly eating the old, and some undesirable situations have also occurred on Momo, making Momo lose a large number of young users. Now that it is the 10th year of Momo's establishment, according to the current situation, Momo has become colder and colder.
Momo gray industry
Many people look at Momo's unique attributes, began to carry out the gray industry with clear price markings, many young people are deeply involved in it, and Momo official did not stop this situation, but let it develop, so that as things gradually became serious, Momo's reputation became worse and worse, even if Momo began to change to the live broadcast industry, it still can't change its status quo, and now Momo can't bring profits whether it is social or live broadcasting.
It has now become a special area for the elderly
Today's young people will rarely choose to use Momo for social networking, but choose other social software with better reputation, and Momo's users only stay in middle-aged and young people, but this kind of middle-aged and elderly people will not recharge it, after losing young people, Momo's development space will be more restricted, to this year Momo's market value is only 1.771 billion US dollars, from its inception to now evaporated billions of dollars, the root cause of this situation, or Momo blamed itself.
summary
Social software should be such a platform for everyone to communicate with each other and spread positive energy to each other, but Momo has a disharmonious factor, and it is precisely because of these factors that the heat of Momo is decreasing, and when there is a problem, Momo does not properly handle things, so Momo is not far from disappearing.