On the afternoon of January 23, a message that #Little Red Book was punished for violating the Law on the Protection of Minors rushed to the top of weibo's hot search list.
Recently, Xiaohongshu affiliated company Xingyin Information Technology (Shanghai) Co., Ltd. added new administrative punishment information, the specific reason is found that users publish and disseminate information containing content harmful to the physical and mental health of minors, did not immediately stop transmitting relevant information, and took the disposal of deletion, blocking, disconnection and other disposal, was fined 300,000 yuan, and the penalty unit was the Shanghai Huangpu District Culture and Tourism Bureau.
For the failure to dispose of bad information in a timely manner was fined 300,000 yuan, on January 23, Xiaohongshu responded:
The penalty was due to the leakage of juvenile information review mentioned in a CCTV report in December. Xiaohongshu will continue to improve its ability to identify bad information and continue to improve its platform governance capabilities. Users can report bad information through the platform reporting channel, and the Xiaohongshu platform will focus on handling such reports.
CCTV exposure
There are hidden dangers in short videos for minors!
According to CCTV News, in September last year, Mr. Jiang, a parent of primary school students in Chengdu, Sichuan Province, searched for a parent-child paradise on the "Little Red Book" App and found that the App pushed short videos containing a large number of minors' lives from time to time, at first Mr. Jiang thought that the platform recommended the experience of some young users, but more and more videos that obviously leaked the privacy of minors' bodies were pushed over.
Parents of primary school students: They often send some short videos at home wearing pajamas and the like, broadcasting some short videos, and sending them to the App to show, I feel very uneasy as a parent.
The reporter downloaded the "Little Red Book" App, selected the adult age of "20 years old" when registering the account, and selected the interest sections such as "Reading" and "Stationery Handbook". After several screen brushing operations, some short videos with pictures of minors as the cover were recommended by the App.
The reporter found that the video shooters were all minors themselves, and when taking a selfie on their mobile phones, the camera was directly aimed at their own private parts. In a short video, the location coordinates are displayed as Shenzhen and the words "Shenzhen School Uniform" are added. The content is to follow a female student in a school uniform, all the way through the classroom, and finally into the women's restroom. In the "bullet screen function" provided by the video, some people left messages asking "which school uniform is this" and others asked the short video publisher to "introduce it".
A video account called "Game Commentary" posted a short video of the game's introduction, using the naked body of the female character directly as the cover, and the video also marked the "dancing without clothes" commentary subtitle.
Some videos of women with revealing covers and a large number of short videos containing minors are also mixed together, and users cannot choose to set the distinction.
The reporter found that in the short video containing minors, there are also a large number of user messages and bullet screens.
After the CCTV exposure, at that time, Xiaohongshu responded that the information had been processed in the juvenile special investigation and a new round of juvenile governance special projects would be launched.
It is reported that in accordance with the Law on the Protection of Minors and related laws and policies, Xiaohongshu has set up a number of special projects for juvenile governance, including upgrading and optimizing the juvenile model, strictly prohibiting minors from live broadcasting and tips, and strictly prohibiting the speculation of "net red children", inducing minors to tip and other content that does not conform to positive values.
Image source: Visual China
Valuation of 120 billion
A number of well-known institutions are shareholders
I believe that many young people are using the Little Red Book. Little Red Book was founded in Shanghai in 2013 by Mao Wenchao and Qu Fang. With the mission of "Inspire Lives Sharing and Discovering the Wonders of the World", users can record life moments, share lifestyles, and form interactions based on interests through short videos, graphics and other forms. As of October 2019, the number of monthly active users of Xiaohongshu has exceeded 100 million, of which 70% of users are post-90s, and continue to grow rapidly.
In the latest publicity, Xiaohongshu borrowed Liu Haoran to shout out the brand copy of "200 million people's life experience is in Xiaohongshu". This means that Xiaohongshu has gathered at least 200 million users.
In the Little Red Book, due to the mutual influence between the sharer and the publisher, most of the bloggers and users are vegetarians, everyone trusts and shares life experience, the Little Red Book has become a well-known consumer experience sharing platform, the "grass economy" is popular, but it has also bred black production such as ghostwriting, so it is criticized for being full of consumerism. Previously, CCTV's "Chaowen Tianxia" criticized Xiaohongshu and other e-commerce platforms for brushing comments, brushing likes and other violations, exposing the black industrial chain behind it.
Therefore, recently, Xiaohongshu litigation micro-media notice, Chengbao, Nanjing mussels and other 4 notification platforms and MCN agencies, Xiaohongshu said that these institutions engaged in the business of "ghostwriting and sending" false planting notes, helping merchants and bloggers to carry out false promotion, causing great harm to the platform content ecology and platform reputation, and seriously damaging the legitimate rights and interests of users.
Xiaohongshu requires the above-mentioned institutions to immediately stop the false promotion and trading of Xiaohongshu and compensate Xiaohongshu for economic losses of 10 million yuan, and the compensation will be used for the platform's false grass planting governance.
It is reported that Xiaohongshu has a total of 6 rounds of financing, the latest round is November 8, 2021, the post-investment valuation of more than 20 billion US dollars (about 126.7 billion yuan), led by Temasek and Tencent, Ali, Tiantu Investment, Yuansheng Capital and other old shareholders to follow.
Editor| He Xiaotao and Wang Jiaqi
Proofread | duan lian
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