Minors are prohibited from participating in live broadcast tips, and minors are strictly controlled from engaging in anchors! Just now, the four departments jointly issued a document

Per Edit: Zhang Jinhe

On May 7, the State Administration of Radio, Film and Television and four other departments issued the Opinions on Regulating Online Live Broadcast Rewards and Strengthening the Protection of Minors (hereinafter referred to as the Opinions).

Image source: The official website of the State Administration of Radio, Film and Television

The "Opinions" put forward 7 work measures such as prohibiting minors from participating in live broadcast rewards and strictly controlling minors from engaging in anchors, and the relevant content is as follows:

1. Minors are prohibited from participating in live streaming tips. Website platforms shall adhere to the principle of the most favorable benefit to minors, complete and improve mechanisms for the protection of minors, strictly implement the requirements of the real-name system, and prohibit the provision of all kinds of tipping services such as cash recharge, "gift" purchases, and online payments for minors. Website platforms must not develop functional applications that attract minors to tip, and must not develop all kinds of "gifts" that induce minors to participate. If it is found that the website platform violates the above requirements, measures such as suspending the tipping function and shutting down the live broadcast business are strictly and severely adopted.

2. Strictly control minors engaging in anchors. Website platforms shall strengthen the management of anchor account registration and review, and must not provide network anchor services to minors under the age of 16, and where minors between the ages of 16 and 18 provide network anchor services, guardian consent shall be obtained. Strengthen daily supervision of the use of so-called "net red children" live broadcasts for profit, strictly take measures to deal with illegal accounts found, and pursue the responsibility of relevant website platforms.

3. Optimize and upgrade "Teen Mode". "Teen Mode" is a useful way to use it that is strictly selected for minors. On the basis of the existing "youth model", the website platform should further optimize the product model and content presentation method, and continue to increase the supply of live broadcast content suitable for minors. Strict content review and control process, equipped with a special review team suitable for the scale of business, not only select the best and eliminate the "three customs", so that parents can rest assured, children are satisfied, and society applauds. To optimize the mode function configuration, it is presented in a prominent position on the home page, which is convenient for teenagers to find and supervise parents, and it is strictly forbidden to provide or covertly provide various types of "star-chasing" services and recharge and tipping functions.

4. Establish a dedicated service team. The website platform shall establish a dedicated customer service team for minors, giving priority to accepting and promptly handling complaints and disputes related to minors. Where minors fraudulently use adult accounts to tip, the website platform shall promptly check on the premise of protecting privacy, and refunds must be made in accordance with provisions if true. Strictly employ measures to deal with website platforms that provide tipping services to minor users in violation of regulations, as well as brokerage institutions and network anchors that know that users are minors and still induce tipping.

5. Standardize the application of key functions. Lists and "gifts" are important functional applications that attract teenagers to "watch" and interact. The website platform shall cancel all tip lists within 1 month of the release of this opinion, prohibit ranking, drainage, and recommendation of network anchors based solely on the tip limit, and prohibit ranking users based on the tip limit. Strengthen the standardized design of the name and appearance of "gifts", and must not induce users by exaggerating displays, rendering special effects, etc. Strengthen the security assessment of new technologies and new applications on the line, and must not run all kinds of functional applications with the amount of tip as the only criterion for online operation.

6. Strengthen peak hour management. Daily 20:00 to 22:00 is the peak time for teenagers to go online, and it is also an important time to regulate online live broadcasting. During the daily peak hours, the number of "Lianmai PK" between live broadcasts of a single account shall not exceed 2 times, and the "PK punishment" link must not be set, and the "PK punishment" must not be provided with technical implementation methods to avoid inducing and misleading minors. The website platform shall, after 22:00 every day, forcibly go offline for all services under the "youth mode", and must not provide or covertly provide regular mode opening methods to ensure that young people have sufficient rest time.

7. Strengthen network literacy education. Encourage schools to carry out online literacy education for minors, cultivating minors' awareness of network security, civility, behavioral habits, and protective skills around online moral awareness and codes of conduct, online rule of law concepts and codes of conduct, network use capacity building, and personal and property safety protection. Guide guardians of minors to actively learn network knowledge, and strengthen education, demonstration, guidance, and supervision of minors' use of the Internet. Support all sectors of society in jointly carrying out publicity and education, promoting minors to broaden their horizons, improve their quality, cultivate their sentiments, and delight their bodies and minds.

In 2021, the China Internet Network Information Center released the 2020 National Research Report on the Internet Usage of Minors.

The report shows that the scale of underage netizens continues to grow, and the trend of young age touching the Internet is more obvious. In 2020, the number of underage netizens in the mainland reached 183 million, and the Internet penetration rate was 94.9%, an increase of 1.8 percentage points over 2019, higher than the national Internet penetration rate (70.4%). More than a third of primary school children start using the Internet before school age and are on the rise year by year, with children getting younger and younger to touch the Internet for the first time as the digital age progresses.

Most minors have their own Internet access devices, and new smart terminals are spreading rapidly. Mobile phones are the primary Internet access devices for underage netizens, with 92.2% of them used. The proportion of underage netizens owning their own Internet devices reached 82.9%, of which more than 60% (65.0%) own mobile phones, followed by tablets (26.0%). About a quarter use smart watches (including phone watches) to access the Internet. With the maturity of related industries such as smart devices and wearable devices, as well as the gradual rollout of 5G networks, new smart devices such as smart watches have spread rapidly among minors, expanding the Internet environment for minors.

Daily economic news is synthesized from the official website of the State Administration of Radio, Film and Television and the China Internet Network Information Center

Daily economic news