On the morning of December 17, 2021, under the guidance of Nanfang Press Media Group, the "Innovative Governance Summit for the Protection of Minors on Audio and Video Live Broadcasting Platforms" with the theme of "Caring for the Next Generation and Inheriting Values" was held in Beijing. At the meeting, the results of the 2021 annual selection of typical cases of innovation in the protection of minors on audio, video and live broadcast platforms were officially announced, and 12 initiatives from 9 platforms such as Douyin, Kuaishou, and WeChat were rated as "uninsured" typical cases of innovation.
On the morning of the 17th, at the summit site, 12 typical cases of "uninsured" innovation of audio and video live broadcast platforms were officially revealed.
In order to explore more innovative, practical and representative Internet platform practices, and to provide suggestions and escorts for the healthy growth of minors, in early November, Nandu Big Data Research Institute launched the "Innovative Cases of Online Protection of Minors on Audio and Video Live Broadcasting Platforms" for platform enterprises and society, and after primary selection, expert review and public voting, 12 innovative typical cases were finally selected.
The 12 typical cases of "uninsured" innovation have certain general value, providing references for the online protection of minors and network literacy cultivation of domestic audio and video and live broadcast platforms from the perspectives of technological innovation and content innovation, which will help further arouse industry responsibility and social participation, form a joint force of co-governance and co-education, and jointly "care for the next generation to inherit values".
Among the 12 typical cases of innovation, some platforms give full play to their own technical advantages, continuously explore and improve and optimize the function of the youth model, improve the ability to identify and guide minors, and cast a "uninsured" technical "shield".
In May this year, Douyin launched the function of "real-name authentication users under 14 years old directly entering the teen mode", facing the difficulties of monitoring pain points and creating the strictest protection function. In this regard, Sun Hongyan, director of the Institute of Adolescents and Children's Research of the China Youth Research Center, said: "Although the adolescent mode has always required the guardian to turn on for the child, in fact, many parents have not opened, either do not understand the adolescent mode, do not know that there is this mode, or will not open, so the supervision of parents is often not good. Douyin's 'real-name authentication users under 14 years old directly enter the youth mode' solves these problems to a certain extent, which is a first trial and has played a good role in exploration and demonstration. She also suggested that "each platform should not only strictly fulfill its social responsibilities and take the initiative to launch the youth model, but also give full play to the technical advantages of the enterprise, continuously improve and optimize the protection functions of the youth model, so that the youth model is not a formality and plays a better role." ”
In October this year, WeChat launched the "Youth Mode Guardian Authorization" function, real-time verification of authorization, empowering parents to effectively supervise and remotely interact, so that the technical design is full of humanization and personalization; in this regard, Wu Shenkuo, executive director of the Network Rule of Law International Center of Beijing Normal University and deputy director of the Research Center of the Internet Society of China, said: "In the current youth model, the intervention scenario and intervention degree of parents or guardians are limited, which is a real dilemma, and the WeChat youth mode guardian authorization is verified through real-time verification. It can ensure that parents are aware of the content in a timely manner, solve the practical problems of remote interaction between guardians and teenagers, and continuously expand in various scenarios to extend the protection methods and protection scope of guardians, this modular design concept can continuously upgrade and strengthen the protection of guardians at the technical level. ”
There are also platforms that, from the perspective of content construction, inject fresh impetus into the "uninsured" network in terms of knowledge dissemination, literacy cultivation, and children's public welfare.
At the beginning of this year, Kuaishou, together with the Palace Museum and the People's Daily client, launched an online version of the winter vacation "Forbidden City Knowledge Classroom", allowing young people to infect Chinese culture, cultivate cultural literacy, and social response is enthusiastic; in this regard, Xiang Yan, professor and doctoral supervisor of Wuhan University Law School, said: "Kuaishou online Forbidden City Knowledge Classroom, using the platform's own characteristics to effectively form a positive interaction with public demand, so that the broad masses of people understand its architecture and history, nature and cultural relics, has considerable positive significance. This reflects Kuaishou's initiative in assuming social responsibility. In addition, from the perspective of Kuaishou's approach, these live broadcast platforms can explore more accurate use of their algorithmic technology to push content to minors who need this information in the future, and continue to let short video content play a positive role in the value guidance and cultural education of the next generation of the country. ”
The relevant person in charge of the Southern Metropolis Daily said that this year is the first time to carry out the "uninsured" network innovation case collection activities, and will continue to continue, continuously observe, excavate the innovative practices of the platform, and actively promote, hoping to provide a more beneficial reference for the industry.
Case
Typical cases of innovation in the protection of minors on audio, video and live broadcast platforms
Douyin: Real-name users under the age of 14 directly enter the teen mode
In May 2021, Douyin launched this feature. In teen mode, underage users can only use 40 minutes a day, and cannot be used from 22:00 to 6:00 the next day, nor can they exit by password.
Reason for evaluation: Give full play to the advantages of platform technology, create the strictest protection function, and face the difficulties of monitoring pain points. In the process of continuously improving and optimizing the youth model, the initiative to try first has played an exploratory and demonstration role.
WeChat: Teen Mode Guardian Authorization
In October 2021, WeChat launched this feature to provide personalized tools for parents. In teen mode, when children encounter content that cannot be accessed, they can allow the guardian to remotely authorize temporary access by verifying the password or sending it to the parent to apply, so as to help the child choose more useful content.
Reason for evaluation: Real-time verification of authorization, empowering parents to effectively supervise and interact remotely. Expand the scope of protection, strengthen the protection, and the technical design is full of humanization and personalization.
Kuaishou: Children's real-name authentication notifies the guardian
In February 2021, this function will be launched on Kuaishou, and when the minor users under the age of 14 are authenticated in their real names, they will seek the authorization of their guardians; in order to prevent false guardianship relationship authentication, guardians are required to conduct face recognition, stipulating that a single guardian cannot bind more than 3 child users, and cross-checking the guardianship relationship to ensure the safety and accuracy of information as much as possible.
Reasons for evaluation: Ensure that guardians intervene in a timely manner, improve the validity of identity identification, cross-check, reduce risks, and further protect the rights and interests of minors online.
· YY Live: Qingfeng Bear Nursery Squad
The team was established two years ago, formulated the "uninsured" specification, organized the development of an exclusive "uninsured" AI identification system, improved the "portrait of minors" model, built a filter for identifying violations, joined hands with a number of institutions to enrich and update the content pool of the youth model, and launched a number of "nursery" activities.
Reasons for evaluation: active action, active attempt, nursery road, cute bears everywhere. Provide reference for the establishment of standards for the protection of minors online and the improvement of systems.
· TT Voice: Self-developed Juvenile Protection Middle Office "T Shield"
Set up an "uninsured" R&D team to extract sound samples from massive audio data through T shield and intelligent algorithms, conduct multi-dimensional big data analysis and comparison, and build a juvenile recognition model. On this basis, real-name verification is opened for suspected minor users.
Reason for evaluation: Taking the algorithm as the soul, casting shields with technology, and making useful explorations for the identification of underage users in the audio field.
Douyin: Mengzhi Plan
Support exclusive content creators, create a knowledge platform for young people, and invite dozens of experts and scholars, 100 + publishing houses, 50 + children's IP copyright suppliers, museums, science and technology museums and other professional institutions to participate, and jointly help young people "learn knowledge and view the world" in the fields of popular science knowledge, traditional culture, interest literacy, and safety education.
Reason for evaluation: Give full play to the advantages of global traffic, build a knowledge platform with originality, and ensure cultural security with professionalism, which has obvious effects on the cultivation of youth's online life, and is innovative and exemplary.
WeChat: A master lecture hall for children
Invite 1,000 scientists, artists, and models of the times, including Ouyang Ziyuan, the first chief scientist of China's lunar exploration project, to tell scientific stories, talk about art and culture for children, and customize high-quality online content for teenagers. The first edition has been launched with a special lecture by 10 scientists.
Reasons for evaluation: Integrate social resources, customize high-quality content, give full play to the advantages of communication, sow the seeds of science and art in the hearts of children, and use positive energy to protect young seedlings.
Kuaishou: Forbidden City Knowledge Classroom
Jointly launched by the Palace Museum and the People's Daily client, around the two themes of "architecture and history" and "nature and cultural relics", 20 live courses were carried out in 10 days, with more than 25 million views and more than 3.5 million likes.
Reason for the award: The positive interaction between Internet technology and public demand allows young people to infect Chinese culture and cultivate cultural literacy. The social response was overwhelming.
Momo: Live public welfare lessons for rural children
For five consecutive years, a series of live classes such as "The Most Beautiful Traditional Culture Class for Rural Children", "Bringing Rural Children Closer to the Museum", "Science Lessons for Rural Children" and "Taking Rural Children to Punch in the Red Memorial Site" have been launched, benefiting more than 10,000 children in more than 200 rural schools across the country.
Reasons for evaluation: Technology is ability, and goodness is choice. The live class uses a network cable to connect the countryside and the city, narrowing the education gap and allowing more than 10,000 rural children to see the bigger world.
Lychee: "Nursery" series of radio dramas
For three consecutive years, radio dramas have been recorded on the basis of real cases of campus fraud, cyberbullying, game addiction and other themes, guiding parents and minors to use the Internet in a civilized and safe manner. An anti-deception column "Classmates, Don't be fooled!" has been launched. "Network Literacy" audiobook, etc.
Reasons for the evaluation: Using stories to interpret knowledge, using voices to spread civilization, cultivating young people's network literacy, and practicing social responsibility for seedling protection, this form is grounded and can be promoted.
· CC Live: Public Welfare Live Video "Little Law Number CC Column"
NetEase joined hands with the forensic inspection department to send high-quality content of rule of law education to minors in the mode of "Internet + rule of law class" and "Internet + rule of law sitcom". At present, 12 live lessons and 3 short sitcom videos have been launched, and the cumulative number of network hits has exceeded 10 million.
Reasons for evaluation: Give full play to the advantages of the platform, cultivate the awareness of the rule of law, and escort the network security of young people.
· Hello Voice: Hello Tone for The Love Miao Story Club
Since 2019, the project has recruited and trained volunteers to read picture books, tell stories, and accompany children to learn knowledge. More than 2,000 story meetings have been held in 14 cities, serving more than 30,000 migrant children.
Reason for evaluation: Accurately meet the needs of left-behind children, soothe the spiritual island with accompaniment, and expand the new direction of Internet public welfare.
Written by: Nandu reporter Tang Jingyi