Flower Street Reference · produce
Author | Lin Mo
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If your search trail is exposed, you are a little concerned about sugar reduction or sugar substitutes.
So in the past month, you may have repeatedly brushed articles and videos like this on Xiaohongshu: The latest research results of "Nature Medicine" - do you know? Erythritol can actually cause cardiovascular and cerebrovascular diseases!
Of course, it's not just on Little Red Book. On other social media, you'll also swipe:
Sugar Substitute Earthquake! Erythritol can't be eaten, don't be fooled?
Internet celebrity sugar substitute erythritol "collapsed", can you still eat it with confidence?
Get noticed! Erythritol perfect sugar substitute myth busted?
Erythritol, dangerous! Say goodbye to zero-calorie sugar?
And the rule is that once you click on it, you will brush more and more.
The identity of these bloggers may be different, they may be nutritionists, lifestyle families, health managers, and so on. But they also have one thing in common, which is that most people are wild and undocumented.
But they can pretend they are alike. Just like recently, a netizen found out that a couple of men and women ran to the corridor of Union Hospital to take a short video. In the short video, the woman's role is a calm, elegant, well-informed medical worker strolling through the Union Hospital.
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"Nature Medicine" itself does not know that in the distant and mysterious Eastern world, there are groups of people who interpret this paper, reserve Internet celebrities.
Their favorite content to interpret is the Internet celebrity theory. Their favorite way to read it is to write it in the title.
Of course, their topics are not limited to fields such as "Nature Medicine", and there are usually some people-friendly topics, such as milk contains a lot of hormones, toxic and carcinogenic; For example, repeated boiling of thousands of boiling water will cause nitrite poisoning; For example, artificial colors must have been added to food cleaning and discoloration; And, smart kids are vegetarian.
Their topic selection has a characteristic - although it is all rumors, some scientific elements are seriously added, such as hormones, nitrite, artificial colors.
At the bottom of related works, the high-praise comments that are often seen are - the lower the education, the greater the toxicity.
So, "the latest research result of "Nature Medicine" - erythritol causes cardiovascular and cerebrovascular diseases", how did this research result come about?
First of all, Nature Medicine did publish a paper on erythritol, which was hot.
The central idea of the paper is that erythritol, a popular natural sweetener, has been found to be associated with an increased risk of heart attack, blood clotting, stroke, and death.
Note that it says "related" and correlation is not the same as causation. At present, this research has only been tested on animals and has not advanced to clinical and human trials.
Secondly, the follow-up sample of this study is also relatively limited, all of them are over 60 years old and have heart disease trend, which has many underlying diseases.
Furthermore, the paper does not specify the source of erythritol, but directly measures the blood level of erythritol. You know, erythritol can also be produced endogenously by glucose and is also affected by diet.
However, bloggers can't wait for science to go one step further, and they can't wait to explain these important technical details clearly.
This fresh and hot scientific trend must be summarized by bloggers themselves, stripped of complex background and key details, and reassembled and expanded into new ideas of "sugar substitute collapse", "erythritol is finished" and "sugar-free drinks, dangerous".
The closed loop where science has not been completed, reserve Internet celebrities have helped science complete with titles.
Experiments can't polish fine graininess, and reserve Internet celebrities polished it out with a categorical tone.
Science can't use conclusions to occupy the user's mind, and reserve influencers have taken the lead.
After all, whether they can transform from reserve Internet celebrities to real top Internet celebrities sometimes really depends on whether there is such a blockbuster masterpiece.
There are two kinds of people in the world who are most likely to step on the scientific ladder to achieve a leap in status, one is a scientist, and the other is a reserve Internet celebrity.
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The reserve Internet celebrity who surrounded erythritol could not answer a sober question in the comments, so should we go back to eat white sugar?
The birth of sweeteners and the popularity of erythritol are because humans have clearly discovered that excessive intake of sugar will bring various hazards to health.
While human beings strive to comply with the concepts of sugar reduction and sugar resistance, they cannot get rid of the need for a little sweetness in the flesh.
In this case, erythritol, which is naturally expensive in sweeteners, provides one more option, a relatively healthy option, than eating only sugar.
Of course, no matter how safe sugar substitutes are, they are not as good as boiled water. If we pursue absolute health, let's listen to our straight boyfriend and drink more hot water at home.
Chen Junshi, an academician of the Chinese Academy of Engineering, once mentioned at the forum that among the sugar substitutes, erythritol is more high-grade and safer. "Sweetener is not a negative term and has become an indispensable part of the modern food industry,"
Fang Haiqin, deputy director of the nutrition room of the National Food Safety Risk Assessment Center and member of the National Food Safety Risk Assessment Expert Committee, once said that the sweetener products approved for use in the mainland have undergone strict risk assessment, and they all have a long-term history of safe use.
After the paper "Nature Medicine" was issued, in addition to the close attention of reserve Internet celebrities, experts in the fields of food, cardiovascular and cerebrovascular medicine, and health medicine also followed up and discussed:
Professor Chen Jia, Ph.D. in Food Science and School of Food Science of Southwest University, said that the safety research of erythritol needs further research and demonstration in academia, and this paper has reminded the entire industry and consumers, although it may have an impact on erythritol related industries and consumers, but on the whole, there is no problem.
Zhang Haicheng, chief physician of the Department of Cardiology of Peking University People's Hospital, believes that the research conclusion is indeed shocking, but the sample size of this study is not very large, the follow-up time is not too long, and the healthy test population selected is very small, and further research is needed to demonstrate the results.
However, "relative words" can never run "absolute words", and expert analysis often cannot run the conclusions of Internet celebrities.
As a result, many netizens who did not have time to listen to the comfort of experts, after brushing the negative of erythritol, fell into panic, and they asked the blogger over and over again in the comment area: "After changing to sugar substitutes, there is a weight loss, is it reliable to change to sugar now?" "Can't quit the sweetness, what is good to eat?"
Of course, their anxiety is basically not responded to by the creators.
There is also a group of more real life bloggers who also found the paper in "Nature Medicine", trying to gain more space for discussion of scientific theories and respond to those over-interpreted, even misread Internet celebrity views.
It is clear that it is a battle for science, and in order to be presented in front of more readers, many bloggers also have to work on the title:
"Sugar substitutes are harmful and hammered? erythritol or increased risk of cardiovascular disease"
"Heavy authority! Who can't drink diet drinks? ”
"Erythritol doubles cardiovascular adverse events?"
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Why should bloggers who are willing to support scientific theories and uphold an open attitude also choose a closed and extreme headline?
A friend of MCN said that whether the video played on Douyin can reach the target of 5-second completion rate determines whether the video can be pushed to a larger traffic pool. Whether the long video played by Xiaohongshu can be recommended more depends more on the data of the liked collection.
What kind of video can you watch the first five seconds the most? In addition to shooting from the bottom up, the long legs that are enough to shoot for five seconds, and "the blockbuster paper from Nature Medicine, erythritol can cause cardiovascular and cerebrovascular diseases", you will be scared to stay for more than 5 seconds.
What kind of video you are most likely to like and collect, is a "nutritionist", "life home" "health manager" to tell you, from the "Nature Medicine" blockbuster paper, erythritol will cause cardiovascular and cerebrovascular diseases, fans must be vigilant!
Not only will you immediately like your favorites, but you may also retweet and share them with a family group that loves each other. The words "vigilance", heavy discovery, and red flags, supplemented by the endorsement of "Nature Medicine", are simply action switches, and the effect is equivalent to the "no turn is not Chinese" in the past.
The logic of platform recommendation determines the direction of the title, and human fear and anxiety determine the logic of platform recommendation.
Any time, any place, any field, the combination of crude opinions, trafficking anxiety, and obfuscated identities is the best password to create a blockbuster.
And any communication about science, in entering such a traffic competition, has to be dressed up as an Internet celebrity aesthetic.
Of course, short videos can also learn scientific knowledge, and some of them have the endorsement of authoritative institutions. For example, I also brushed the Little Red Book, only to know that eating persimmons on an empty stomach is not so easy to form stones, the tip of chicken wings is not a place to fight hormones, and eating soy sauce skin will not cause the skin to darken...
But before I can see the real scientific conclusion, I must patiently walk through anxiety, through panic, through knowledge barriers.
Before I brushed the Little Red Book, I was planted with 16+8 weight loss methods, and before and after I started to implement it, I bragged to my father, an engineering man, that this was the result of the Nobel Prize in biology.
He said, wait a minute, is this the Nobel Prize in Biology or the Nobel Prize in Biology in the Little Red Book?
Greedy and lustful Flower Street is committed to bringing more valuable reading to everyone. For original reprints, please indicate the source of Hua'er Street Reference (Zaraghost), the author, infringement must be investigated.
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