"Fashion La Mode Column – Documenting Some Parisian Inspiration from a Private Perspective"
(No.: MademoiselleMiu)
There are always designers who can be symbols of their time, just as Miu's favorite Yves Saint Laurent symbolizes the 1970s and Thierry Mugler represents the 80s.
It can be said that Simon Porte Jacquemus represents the world today, and since the end of 2010, his simple and sunny eponymous brand JACQUEMUS has begun to flourish in the fashion circle.
*Simon Porte Jacquemus has a new office ©️on the brand's 8th district, Jacquemus Instagram
The first time I heard about the JACQUEMUS brand was three years ago, I don't know which kind prist sent me a brand front row show ticket, at that time I didn't know much about the general body, and I swept the show ticket information at random:
Consider the first day or evening of Paris Fashion Week!
*Brand's Spring/Summer 2018 la bomba collection is the real jacquemus girl in Miu's mind
This consideration, because of the subsequent other arrangements and completely forgot the existence of this show, only the later sigh in situ, and then the later look at the major fashion bloggers, Day, BEYONCE and other stars with goods began to jump into the JACQUEMUS fashion circle, but it is also forgivable.
* Wear jacquemus Spring/Summer 2020 suit ©️jacquemus instagram every day
In hindsight, when I finally couldn't resist the temptation to pay attention to JACQUEMUS's brand of the same name INSTAGRAM, the moment I opened INS, I was immediately fascinated by the account that had nearly 600,000 followers at that time.
*Jacquemus Instagram started with posting three identical images for its unique style, ©️jacquemus instagram
Specifically, it was charmed by the owner behind this account, Simon Porte Jacquemus, a big boy of the same age from Southern France (to distinguish it from the brand of the same name, hereinafter referred to as SIMON Bar).
<h1 class="pgc-h-arrow-right" > Chapitre 1 fashion first experience</h1>
Simon has a clear understanding of his fashion journey:
"My fashion is just my autobiography."
When he was only a 7 or 8-year-old boy, he could quickly cut a large piece of linen curtain, sew lace, and make a lace skirt for his mother, which was something he instinctively loved.
His mother would also happily put on that lace dress and give little Simon a thumbs up without hesitation, "It's so beautiful, J'adore!"
* Little Simon with mother ©️jacquemus instagram
From then on, Simon knew, "I was obsessed with fashion because I wanted to tell a story through it, to radiate a small part of my body through this little prism, not just a simple fascination with a rare fabric, a beautiful ornament."
* After swimming the little simon was photographed by the mom this cute moment ©️jacquemus instagram
As you can see from Simon's designs, promos, and the runway models he chooses, he just wants to tell a simple story, the story of a southern French woman
On a sunny afternoon, she drove alone and prepared to go to the beach for a comfortable sunbathing bath.
*jacquemus la bomba series ©️jacquemus instagram
In Simon's design and creation, film and television gave him a lot of inspiration.
When he was younger, he fantasized about wearing beautiful costumes to become a role in film and television, or designing costumes for film and television actors, even if it was just to take pictures.
In his opinion, the most important thing is
The future self looks back and has some material to share with others about its own story– in whatever form it takes.
* Simon and the models in their hometown of Valensole ©️Jacquemus Instagram
By the time he was 14 or 15 years old, he had figured out a way of telling stories that suited him, doing everything he was doing now—creating stories and sharing them online, even though there was no INSTAGRAM at the time, and he was obsessed with images.
It was also at this time that Simon became a netizen under the screen name of SuperCocol when surfing the web in the blog era, and Jeanne Damas, who was two years younger than him, whose screen name was Cervette Lilioo.
* Models Jeanne damas and simon jacquemus who have just entered the Parisian fashion scene
Both of them are now important people in the Parisian fashion circle, and the friendship has been maintained since then, and they have grown up with them for more than a decade.
* Left Jeanne damas, middle simon jacquemus Now the two men stand for each other's fashion careers
After graduating from high school, Simon decided to go to fashion school in Paris. Unfortunately, when he came to Paris in September and had not yet tasted the sweetness of university life, October was ruthlessly involved in the bad news of the death of his beloved mother.
So Simon decided to drop out of school and said to himself:
"Go, Simon, it's time to realize your dreams – start your own fashion brand."
Later, a year later, at about the age of 19, that's what we saw – he set up his brand under his mother's name JACQUEMUS.
Early in his career, Simon joked:
"I have nothing but youth. I didn't know any fashion people, I didn't have any money, but none of this was difficult for me because I was only 19 years old."
*Simon Jacquemus attended the jeanne damas brand rouje flagship store opening dinner ©️vogue.fr
At this moment, the virtues of youthful madness and fearlessness exploded in the body of 19-year-old Simon.
For his dreams, he does everything that seems crazy, even if it is shouting at his brand in the media, it is not impossible for him.
Because in the heart of the boy who is so simple that only the fashion dream is left, there is a steady stream of strength and confidence——
His beloved deceased mother, the boy from the southern French countryside, dreamed of entering the fashion industry.
<h1 class="pgc-h-arrow-right" > fashion inspiration for Chapitre 2 Simon</h1>
Like most fashion brands, JACQUEMUS didn't have the smooth sailing we thought. At that time, people in the fashion circle threw out various doubts about this fledgling young guy:
"Where did this hairy guy come out?" Are the stories he's going to tell true? Is he serious? Does his design make sense...'
*Simon jacquemus loves nature, sunshine ☀️ ©️jacquemus instagram
The outside world is constantly questioning, and simon's fashion dream can not be broken, he closed his ears and persevered,
"Gradually, people began to be persuaded by me, and the French fashion media began to believe me, from VOGUE to BIBA (French women's fashion publications)."
*Jacquemus part of the item ©️jacquemus instagram
Even so, Simon is not proud of this hard-won affirmation, and he humbly reflects on himself:
"It may also be that the French fashion circle at that time needed fresh blood like me to sweep away the long-standing dullness." 」
* 2013 jacquemus la piscine series
Indeed, at the 2013 fashion show called "LA PISCINE Pool", 20-year-old Simon was the only new designer on the course of Paris Fashion Week, and he was "arrogant" to bring most of France's fashion industry authorities into the pool to see his show – something that had never happened on other brands' runways.
"I just want to do something different, a lot of things can inspire me to try new things, surrounded by friends who are models, movies that I like to watch, light soap operas, favorite commercials..." 」
Simon said these likes, plus the specific name one by one into the seat is -
Jeanne Damas, who was once a model who was new to the fashion circle, is now a representative of the French style figure.
*Jeanne Damas is a catwalk for the jacquemus la piscine series at the beginning of its inception
CHARLOTTE GAINSBOURG starred in the 1985 drama comedy l'effrontée (unfazed girl),
*In the film, Charlotte plays a rebellious 13-year-old girl
ISABELLE ADJANI starred in the 1983 L'été meurtrier (A Dead Summer),
*The film tells the story of a 19-year-old girl in the summer of 1976
The French-loved soap opera "In the Sun", CHANEL's royal advertising director and cinematographer JEAN-PAUL GOUDE...
*JEAN-PAUL GOUDE SHOT COMMERCIAL FOR CHANEL CHANCE PERFUME
This was followed by admiration for Simon's KARL LAGERFELD and his fashion show.
GALERIES LAFAY LAFAYS KARL LAGERFELD APPRECIATED SIMON JACQUEMUS ©️JACQUEMUS INSTAGRAM
When Simon was a young boy in the southern French countryside, he was fascinated by the film work of French director Agnès Varda.
"Visual art always gives me a lot of inspiration."
*Simon's instagram is inseparable from ☀️©️jacquemus instagram
But in Simon's eyes, only the late mother is the muse that really inspires her, but this is more from the perspective of positive energy - such as inspiring yourself to be a sunny, positive brand, to remain optimistic and courageous.
<h1 class="pgc-h-arrow-right" > Chapitre 3 about design and branding</h1>
Jacquemus girls are everywhere, but it seems a bit vague to define this group precisely.
She can be a sunshine girl who exists in any corner of the world, and in Simon's design, she gradually transforms from a little girl to a woman.
*Simon Jacquemus invited a painter friend to draw jacquemus girl ©️jacquemus instagram
"Last summer, I wiped out all the images of women I had stored in my memory, and I was looking for some new ideas.
So I pieced together all the pieces I loved, thinking about how to stitch and express fashion with art and design, and finally formed the last season (autumn/winter 2019) with the theme of prints , LA COLLECTIONNEUSE Collector."」
* La Collectionneuse series girls on the runway
"So from the beginning of this series, we start to draw and piece together, drawing inspiration from the works of different artists.
It can be a Renaissance-style tapestry by French artist Jean Lurçat – black flowers pulsating on a bright yellow background, a technically crafted HOCKNEY painting, or any kind of art painting that we have interpreted ourselves. As long as you revolve around the theme of the print, you can do it."
*Jean Lurçat, French painter and tapestry artist of the late 19th and early 20th centuries
So Simon saw a square-neck printed shirt in Lurçat's tapestry work, which might have been even better if mixed with some different fabrics.
That's how Simon works.
*Jacquemus is inspired by Jean Lurçat's printed shirts
But sometimes, there are unprocessed whimsy that jump into Simon's mind, such as visual misalignment, hanging clothes, Bra on a pleated T-shirt but both have to use the same fabric, try to simplify the silhouette, classic white shirt or T-shirt...
*Jacquemus LA COLLECTIONNEUSE series
He actively discusses and shares his ideas with his design studio partners.
When expressing his design ideas freely, Simon, as an entrepreneur, will also try to take into account the needs of the market, and he will always pay attention to the sales of the brand's official website and make a balance between design creation and market sales.
Every fashion brand expects its own star customers or their support, and JACQUEMUS is one such lucky brand.
When the American pop diva BEYOND quietly bought more than thirty bags on the brand's official website,
*Beyonce wear jacquemus small bag ©️jacquemus instagram
Kendall Jenner, the queen of global cargo, appeared on the Cannes red carpet in the JACQUEMUS Santons de Provence series (Santons de Provence is SIMON's hometown),
*Kendall Jeanner wears jacquemus
Rihanna also wears the Santons de Provence collection when
Simon realized: Something was about to happen.
Whether it was ten years ago or ten years later, Simon hasn't changed – always being a sunshine boy who tells his story in fashion.
Well, the grounded kind.
"I'm often asked by the media what I think of myself 10 years from now? Ten years before the brand was founded, reporters asked this question, and I think the answer is still the same today.
Continue to do your own design, feel happiness, needless to say to make the brand more famous, make the brand bigger, I think these can not be forced.
It happened, very well.
But the most important thing is to ask yourself: In the process of branding, are you happy and happy? I think the younger generation now, like me, just wants to listen to their hearts and do what they want to do. This is something that you must always remember in your life."
*Simon opened a new café and Mediterranean restaurant in Galeries Lafayette on Xiang Street, expanding the brand lifestyle field ©️Jacquemus Instagram
Simon's insistence and simplicity on fashion design reminds me of García Márquez's only biography, "Living to Tell", author of "One Hundred Years of Solitude":
Life is not the days we live, but the days we remember, the days we reproduce in our memories in order to tell.
In simon Porte Jacquemus's autobiography, he may have simply told his own story in fashion.
Interview/Author: Miumiu
Image: ©️jacquemus instagram, partly from the Internet, copyright belongs to the original author
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