On the morning of January 19, 2022, the 5th 2022 Guangxi Nongken XiangyangHong Manor Citrus Picking Festival was grandly opened in Guangxi Nongken Mingyang Xiangyanghong Modern Agricultural Manor. Zeng Xiangde, assistant general manager of Mingyang Farm Company and general manager of the operation department, said in his speech on the stage that orange picking is an experience and a culture. We warmly welcome guests from all over the world to come here for sightseeing, investment and business, and join hands with us to create a brilliant tomorrow for Mingyang Farm Company!
Many guests and media people came to the scene to witness the grand opening of the XiangyangHong Manor Orange Picking Festival and the wonderful appearance of the "Manor Orange". "Xiangyanghong" has also sounded the clarion call to build a high-quality fruit and vegetable brand, and entered a new journey of branding agricultural products!
Committed to the brand to help the countryside
Agricultural branding is an important driving force for the implementation of the rural revitalization strategy. Since the beginning of 2021, Guangxi Nongken Mingyang Farm Co., Ltd., as a wholly-owned subsidiary of Guangxi Nongken Group, has fully implemented the strategic development of Guangxi Nongken's "go all out to build a modern first-class food enterprise", "build a safe food industry chain from field to table", and "build a kingdom of grain, oil, sugar, milk, meat, fruit and vegetable food" of Nongken, and strive to build the "Xiangyanghong" brand. With "Xiangyang Red Manor" as the core, the integration of upstream resources in the industrial chain with the mode of "demonstration park + grower" and "standardization + brand", through making fine products, strengthening brands and excellent channels, entering the road of branding and professional market operation of agricultural products, promoting the development of regional fruits and vegetables and healthy cultural tourism industries, and effectively helping the revitalization of Guangxi countryside.
Modern estate Green quality
Different from the traditional agricultural garden, Xiangyanghong Manor is built in accordance with the requirements of high standards and high-tech modern agriculture, with the development goal of the national agricultural manor, and is a high-end fruit planting demonstration garden integrating leisure and ecological tourism, integrating leisure, sightseeing, tourism, vacation and health care as one of the characteristic industrial complexes. As the core demonstration area of the five-star orange industry in the autonomous region, Xiangyanghong Manor has more than 3,500 mu of Orange Industrial Park, which is one of the largest standardized planting bases of Citrus in Guangxi, which relies on the unique manor climate environment, and the planting and production process of Xiangyanghong Manor is based on ecological, green and environmental protection as the technical standard, following the laws of nature and combining modern agricultural science and technology, and the output of Orange has the characteristics of large thin skin, less tender meat residue, moderate sweetness and sourness, and green and safe quality.
The blessing of ingenuity and courage to climb the heights
Located in the subtropical monsoon area at 23° north latitude, Xiangyanghong Manor has abundant sunshine and abundant rainfall throughout the year, coupled with high-quality fertile soil rich in selenium, which can be called the golden area for the cultivation and cultivation of oranges. Since 1954, there have been military reclamation, Zhiqing and other people here to continue to develop and plant, nearly 70 years of citrus cultivation history precipitation, so that XiangyangHong Manor more know how to breed high-quality oranges. In terms of planting, Xiangyanghong selects the best Israeli high-quality citrus varieties, plants with organic fertilizers containing selenium-containing fertile soil, comprehensively promotes intelligent, intelligent and mechanized agricultural management, ecological physical pest control and pest control, and carries out original 24-hour "all-weather" nanny management. Naturally ripe high-quality fruits are picked by artificially picked trees, intelligent sorting, grading and fine packaging, modern digital information process monitoring, and the whole process of quality and safety can be traced. Layer by layer, with the most extreme ingenuity, has bred the sweetest quality.
State-owned enterprises boutique to enjoy the best
Xiangyang Red Manor Orange is known for its five characteristics of "large, thin, sweet, refreshing and healthy". It has the characteristics of large and fragrant fruit, thin skin and thick flesh, sweet and juicy, refreshing residue, and rich nutrition. The delicious taste and excellent quality give people an unforgettable sweet experience, and also won the praise of the guests on the spot. Xiangyang Hong Manor Wo Citrus has won many certifications and awards such as selenium-rich agricultural products, green food, Guangxi Airlines special fruit procurement brand, Guangxi "Top Ten Delicious Fruits", and the 19th China Green Food Expo Gold Award, which are widely favored by the market.
Trendy promotion incense floats throughout the country
Letting characteristic agricultural products go out of Guangxi and go to the table of the people of the whole country is Xiang Yanghong's vision and goal. At the opening ceremony of the picking festival, not only invited many guests to experience the fun of picking together, taste the delicious taste of the oranges, but also launched the online "cloud picking", invited the well-known internet celebrity big V live broadcast with shopping, with goods, and launched a one-click micro-mall to place orders, so that consumers across the country can feel the red fire in the cold winter and harvest sweetness even if they do not leave home. The trendy and diversified promotion and sales methods make the "Xiangyanghong" brand not only "go" out, but also "go" further.
Agricultural reclamation heritage, dedication and sweetness
The spirit of 70 years of agricultural reclamation has a long history and is endless. Xiangyanghong as the "farmer" in the new era, inherit the "hard work, courage to open up, dare to do good" spirit of agricultural reclamation and the social responsibility of guarding the people's food safety, with a sense of ingenuity, adhere to the core of brand culture "ingenuity sweet Yanghong", adhere to the healthy quality of food, guard the national food safety, excellence, for the people to dedicate high-quality sweet, green and safe characteristic fruits and vegetables, for the national life of the red, happy and sweet and hard work!