Text/Shore Qing
On the first day of 2022, Landu Auto announced the delivery data for December of the previous year.
In December 2021, Lantu Automobile delivered a total of 3330 Lantu FREE, an increase of 192% month-on-month, and since the start of delivery in August 2021, the cumulative delivery volume of Lantu Automobile has reached 6791 vehicles, achieving month-on-month growth for five consecutive months, becoming the fastest high-end electric vehicle emerging brand in the "new car-making force" to achieve single-month delivery of more than 3,000 vehicles.
Just like the harmonic "blueprint" of Lantu Automobile, the brand name is full of expectations for a better future and planning. As a new face in the electric vehicle market, the final battle of Lantu Automobile 2021 is absolutely wonderful, and looking back at the journey of Lantu Automobile in this year, we will also find that this nascent brand is gradually growing and growing.
Pengcheng rose in the east wind
As a beautiful blueprint planned by Dongfeng Motor, the new LOGO of Lantu Automobile brand takes "Kunpeng Spreads Its Wings" as the design language, and the open wings on both sides represent strength and creativity, implying that Lantu Automobile will embark on a new journey in the field of new energy.
In fact, it is not difficult to see from the pricing that Lantu Automobile is positioned in a high-end brand, intending to form a competitive relationship with Tesla, Weilai, Ideal and other 300,000 yuan products, at present, the high-end market of new energy vehicles in the mainland is still vacant, and the success of this key area will become an important turning point for many brands to overtake in the corner.
In the face of the fierce competition in the market, Lantu is fully prepared.
As a brand independent of Dongfeng's existing system, Lantu Automobile not only absorbs the advantages of the original mechanism, but also brings in the fresh vitality of new blood, fully integrates the car-making experience of mature car companies and the flexible innovation mechanism of new forces, and breaks out a new integration development model of "traditional car companies + new car-making forces".
In fact, instead of calling him a "new force for car-making", it is better to call him a new "real" force for car-making.
Although the development strategy is positioned in the new energy market, unlike many short-lived new brands, Lantu has the resource advantage support of Dongfeng Company, and at the same time recruits talents from the IT field and high-end brands, forming an experienced and powerful Lantu "Dream Team".
Focusing on the market opportunities in the electrification era and the unmet needs of users, providing unique and differentiated electric vehicle solutions, it is thanks to strong strength support that Lantu Automobile has come up with a fairly capable product - Lantu FREE, bringing users "high-end intelligent electric products with real zero anxiety".
Landu FREE skyrocketed
The most important event for Landu in 2021 is the launch and delivery of the first model, Lando FREE.
Landu FREE has a very good performance at the end of the year, in this regard, Landu Automobile CEO Lu Fang said: "Landu set a new record of the fastest delivery of 3,000 vehicles in a single month in December, which is the performance of the increase in the influence of Chinese automobile brands. In the 300,000-500,000 high-end electric SUV market, Landu FREE has become one of the first choices of consumers. ”
To be able to say this, it is natural to have full confidence in the strength of their own products, during 2021, about 300,000 new energy SUVs market vacancies are large, the models available are not many, and the three-cylinder engine of the ideal ONE of the extended range models always has some imperfect feelings.
The listing of Lantu FREE in June just filled in a different color for this market gap, and Lantu FREE launched a total of two power types of extenders and pure electric power, priced at 313,600 yuan and 333,600 yuan respectively. In the following October, a two-wheel drive pure electric city version was released.
Among them, the extended-range model is equipped with a 1.5T four-cylinder engine, one more cylinder than the ideal ONE, the maximum power is 80kW, equipped with front and rear dual motors, the total power of the motor is 510kW, the battery is equipped with a ternary lithium battery with a capacity of 33kW·h, the maximum cruising range of the four-wheel drive version is 475km, and the official fuel consumption of 100 kilometers is only 1.3L.
The pure electric model adopts a rear single motor, the total power of the motor is 255kW, the matching battery capacity is 88kW·h, the same is ternary lithium material, and the maximum cruising range is 505km.
Different from the ideal ONE's affordable positioning, Lantu is more like a sports macho, focusing on the ultimate power performance, providing more different choices for friends with a budget of about 300,000.
As a competitor model of the same level, the difference between Lantu FREE and the ideal ONE is still quite large, the appearance of the straight waterfall grille is very impactful, the three large-size screens that run through the center console are very futuristic sci-fi, both the high-end configuration of the air suspension is lowered, and the rights and interests of free charging for life can be said to be full of attraction.
In Lantu FREE here, users no longer have to tangle with the option, the rich configuration directly start to pull full, panoramic canopy, Danna audio, car fragrance, air suspension, transparent chassis, advanced intelligent driving assistance, 360-degree panoramic image, vehicle OTA remote upgrade, floating gesture recognition, fully automatic parking, on-board biometrics, transparent chassis, sentinel mode and full color domain rhythm atmosphere lights and other high-end models have configurations, which are reflected in this more than 300,000 body.
Like brand positioning, Lantu Automobile never blindly expresses luxury and exaggeration, but around the three design concepts of "light, quiet and elegant", to create a brand personalized feature of "modern luxury and warm technology", and bring the product's sense of technological luxury to users.
Be safe and keep in mind
The success of the product is not only recognized by the market, the authoritative official evaluation is certainly more rigorous and convincing, in yesterday, Lantu FREE won the C-NCAP five-star safety evaluation, ranking first in the comprehensive score of Chinese brand new energy models.
In the active safety test, Landu FREE scored a full score of 15 points, with a scoring rate of 100%. The L2-level intelligent driver assistance system equipped with the whole series, with up to 24 intelligent sensors in the whole vehicle, can realize 20 intelligent driving assistance functions, whether from driving safety early warning to active intervention, it can provide users with safety assistance guarantee.
Moreover, this test is lantu automobile initiative to apply to the China Automobile Center, so that users can witness the whole process of lantu FREE participating in the C-NCAP crash test. As one of the most authoritative and open automotive safety evaluation standards, C-NCAP and Euro NCAP in Europe and IIHS in the United States are the most complete and stringent in the world. Being able to get the first good score in such a rigorous test, the safety of Lantu FREE naturally goes without saying much.
In addition, this year, Lantu Automobile has also made a lot of breakthroughs in the field of batteries, bringing a new high-safety, high-performance technical solution, and the two new battery technologies are named "Amber" and "Mica" respectively. Passed the extrusion test, high temperature resistance and waterproof performance test, and continued the battery 'safety zero anxiety' to the end.
Since its inception, safety has always been the first criterion for the development of Lantu Automobile, whether it is active safety or passive safety, Lantu has made sufficient preparations, the battery system to create a "three-dimensional thermal insulation wall" and PACK five-layer safety protection, equipped with L2 level intelligent driving assistance system, adhere to the technology-based, from the source to dispel users' safety anxiety about new energy vehicles.
Work hand in hand with your users
"In addition to understanding cars, Lantu also understands users, which is an era when people are more important than goods."
The product to obtain consumers is definitely the first step taken by Lantu Automobile, and similarly, getting more consumer recognition is another big thing that Lantu Automobile will do in the next time.
Lantu Automobile was founded in 2018, from the moment of birth, Lantu has regarded users as the closest partners, as Lu Fang, CEO of Lantu Automobile, has always stated: "As a user-oriented technology enterprise, Lantu Automobile has co-created and shared with users since its inception, providing intelligent electric travel experience through innovative technologies and product services. In 2022, Lantu will continue to provide users with warm, comfortable and surprising products and services. ”
In order to better listen to the voices of users and bring better services to users, Lantu Automobile adopts a fully direct operation and digital communication mode, and establishes 64 direct sales service channels across the country in 2021, covering 24 core cities, just to direct users and bring warm and comfortable products and services to everyone.
In 2022, the distribution range of Lantu space will be wider, and it is expected to increase to 105, covering 48 cities, and delivery service centers will increase to 40, covering 40 cities. Bring warm service and high-quality products to more users, so that Lantu Automobile can rely on Dongfeng to show its grand plans in the broad market.
Write at the end:
This year's Lantu car can be described as a harvest full, Lantu FREE market is hot, praise sound is endless, amber mica battery technology has made a major breakthrough, safety has been recognized by many parties, October increased Lantu FREE 2022 two-wheel drive pure electric city version, November and brought the world's first large-scale luxury electric MPV Lantu Dreamer news, 100 km acceleration of 5.9 seconds to hang the appetite of everyone.
2021 ended successfully, in the next 2022, Lantu Automobile has more dreams on the road, SUVs, MPVs, cars three major areas go hand in hand, will be invested in more models, the perfect layout of the three category matrix, Lantu promised to put at least one new car to the market every year, and constantly expand the product lineup of high-end electric vehicle brands.