Marvel can be said to be the golden sign of Hollywood movies, many explosive movies, almost most of them are from Marvel, such as "Iron Man", "Avengers", "Spider-Man", etc., deeply loved by many audiences around the world, Chinese fans are countless, which shows that the status of Marvel movies can be imagined.
However, just recently, Marvel's movie "Eternals" failed miserably after its launch, investing $300 million, but the global box office was only more than $400 million, successfully hitting the street.
Before going online, there was also a boycott, because it involved the plot of kneeling, that is, the scene of human beings around the world kneeling down to the ruins of the RB Hiroshima nuclear explosion, this picture is undoubtedly to forcibly whitewash RB's performance in World War II, which is related to the honor and humiliation of the people, and there is no doubt.
Also suffering the same treatment as the film is "Shangqi", as the first Chinese hero film, Liang Chaowei played the role of "Mandarin", based on Fu Manchu with strong P-Hua sentiments, this image in the eyes of the Western & Fang people, representing the treacherous and ingenious national R image, with extreme insults to H bias , so this film also failed to introduce China.
From the boycott of these films, it can be seen that Hollywood Marvel's invisible stance routines have been recognized by the audience and are no longer popular, which has also become one of the fuses for the "Eternals" film to overturn, so how are these invisible routines specifically expressed?
Manifestation 1. The invasion of white culture
White people's sense of racial superiority is deeply rooted in the United States, and even after that long, it still can't change the sense of superiority that emanates from the bones of white Americans, and this is reflected in Marvel movies.
For example, in "Guardians of the Galaxy", the male protagonist in the movie, Star Lord, listens to the rock music "Come and Get Your Love", which represents white culture, and the male protagonist is also the leader of the Guardians of the Galaxy, which means to tell us that white people are the leaders of the world and are above other races.
Performance 2, the position of entrainment of smuggled goods
In the early years, Marvel movies in order to break into the Chinese market, in the film position, has always been a neutral attitude, one is to avoid the interference of censorship before the release in China, the other is to know that the Chinese people are very sensitive to this issue, afraid of causing the audience to resent and affect the box office and reputation of the movie, so Marvel movies will hide their national position in the context of the grand story.
And in recent years, I don't know if it is because of the increase in Chinese film fans, so some drift, in the film with Chinese elements, the image of Chinese actors appearing in the film, or the beam-jumping clown, used to increase the degree of humor, and even more to ugliness the image of the Chinese people, Chinatown is a microcosm of Chinese culture, and the Chinatown that appears in the movie is generally a sloppy, dirty image, in order to mock China's never be able to climb the elegant hall.
Third, individualism is radicalized
In domestic movies, the protagonists are generally kind and will work hard for peace, and in Marvel movies, there are many unconventional operations, such as "Reunion 3", and the final ending is not that the righteous side wins, but the villain wins the final victory.
The Shapeshifter in X-Men is an extreme individualist who hates the Ph.D. in science who has caused her pain, so she tries everything to get revenge, and this individualism is vividly expressed in her, and in her eyes only her own interests are the most important.
Nowadays, Marvel's movie overturning, but also self-inflicted, want to force their mainstream concepts on others, by degrading others to reflect their sense of superiority, this behavior will eventually be regurgitated, can only eat their own consequences, no matter how good the movie, there will be no audience to pay for it.
Okay, let's talk about it today, thank you for the forwarding comments, you can also pay attention to "Half Pot Entertainment" for more exclusive information and in-depth observations!