As a movie brand, Marvel movies can be said to be hollywood's golden signboard.
Fox's "Blade Warrior" and "X-Men" series directly saved the superhero movie that was stinked by "Batman and Robin".
Later, Sony's successive "Spider-Man" and "The Amazing Spider-Man" continued to live for the super British movie.
Later, everyone is more aware that 2008's "Iron Man" not only opened the prelude to the Marvel Cinematic Universe, but also opened the prelude to the super British film to conquer the global film market.
As for 2012's "Avengers", it has completely set off a hive of superhero movies and even the movie universe.
"Avengers 3 and 4" has become a global wave of national fight against Thanos.
As for the later three generations of Spider-Man in the same frame, it has set off a wave of emotional movie viewing, making many viewers call Ye Qinghui directly.
The status of Marvel movies in super-British movies can be seen.
Even Marvel's long-standing rival DC is humble in the field of movies compared to Marvel's box office volume.
Not only is it far less than Marvel at the box office, but even the formation of the movie universe seems to be somewhat out of reach.
Only a few solo films are still struggling.
In general, in the super British film market, Marvel movies can be said to be lonely and defeated.
However, it is such a lonely and defeat-like existence, in the 2021 film market, it is a series of twists and turns.
First, "Black Widow" and the lead actor Scarlett went to court.
"A Certain Qi" is also controversial for some reasons, as well as some of the leading remarks, not only has not been introduced and released in China, but even in South Korea it has been complained about by the audience.
And "Eternals" has become a joke, not only the reputation is the worst.
Even in terms of investment, it is an unprecedented tragedy, and it can be regarded as a classic failure case on Wall Street.
Invested 300 million US dollars, and finally the global box office more than 400 million US dollars.
According to the film's investment income ratio, "Eternals" does not say that it makes money, and even the cost is not recovered.
It can be said that standing on the shoulders of giants to throw the giants down, this posture, the street has become the "most correct" posture.
The controversy, as everyone knows, is nothing more than because of the kneeling plot and the X love plot.
As a result, the film was banned in Saudi Arabia, cartels, Kuwait and other countries (disney later cut some plots after communication before it was released).
Coupled with the starring Angelina Jolie-like interview, there was a lot of rhetoric:
I'm proud of Marvel's refusal to cut these scenes, and at the same time ashamed of the people who are angry, threatened, disapproval or don't appreciate the X-love, how ignorant they are.
In layman's terms, it is: do not agree with and do not appreciate the same X love is a brain problem.
The logic of this sentence is probably similar to what she said before, "Although they have lost everything, they have gained freedom."
As a result, the film became a controversial physique, even a bad film.
In addition to the above controversy, the reason for the bad film is also a problem when it comes back to the film itself.
Narrative clutter, fight action scenes pulling crotch, moderate special effects and other reasons have made this movie the worst movie in Marvel history.
Of course, what is most difficult for the audience to accept is the "political correctness" in it.
The most controversial is the "kneeling plot", and some people say that this shot is very "reasonable" in combination with the context.
This is very funny, so some people mock these people: indeed, he is not kneeling wrong, he is repenting, he has not been able to directly sink.
Just like the people involved in this incident said in an interview:
I won't apologize, the zzg incident has caused me to lose a lot of friends and family, there's nothing to say.
So, what are the minds of those who wash the floor for the kneeling episode?
In addition to this, the team members are selected to cater to all the "political correctness" of Hollywood.
Look at the composition of the Eternals, from yellow to white to black, men and women, heterosexual and X-loving.
Basically, the composition of the "Eternals" shrouds most of hollywood's existing ideas: feminism, equality.
Huo Shedding is a master of water, but this bowl of water is flat, but it is not stable.
Not only is it not stable, but it also often sprinkles water, resulting in the audience seeing only an empty bowl in the form when the theater is released.
So, "Eternals" is also ridiculed: white movies, with bad ideas from Japanese, make black people kneel with the consent of banana people.
This bowl of water has a much "flat" end.
Of course, some people say that the "Eternals" is not unrelated to the arrogance of Marvel, Disney and Hollywood.
Indeed, in the super British film market, Marvel exists in a lonely posture.
However, the lack of an opponent for a long time also makes Marvel breed an arrogant mentality, believing that no matter what it shoots, no matter what it is filmed, there will always be someone to pay.
In fact, there are indeed some such "people with more money" people.
But unfortunately, the final result is also seen: 300 million investment 400 million box office, the film lost all the slag left.
For many Marvel fans, the Eternals movie is a pity.
It's not a pity for the movie that has been released, but it's a pity that "Eternals" could have had a better presentation, but it turned out to be made into a "bowl of water".
In the content of the manga, the Eternals can choose a lot of plots, but the director used a "most correct" adaptation, which led to the "most standard" street fighting posture.
3 Investing 400 million at the box office, "Eternals" is destined to become Marvel's biggest joke, and it is also destined to be nailed to the shame column of Marvel movies for Marvel fans to spit on.