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Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

Among The Chinese manufacturers going to sea, Longchuang Yuedong may be the most low-key and mysterious one, and you will rarely see the company in the media reports. In the words of CEO Su Lilong, Longchuang is a company that "generally does not advertise."

It is not surprising that the industry is not familiar with Longchuang, after all, in addition to not taking the initiative to promote, its external distribution has always used the brand name of "IM30", if it is not deliberately investigated, it is difficult for you to find the connection between the two. However, its SLG products, such as "Zombie War" and "Watching the Dawn", are not too low-key, often appearing at the top of various overseas income TOP lists.

Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

Perhaps the above two products are too dazzling, and what many people have not noticed is that Longchuang's other SLG product", "Last Fortress", also performed well. This product was originally tested overseas in early November 2020, with a cumulative turnover of about 30 million, of which 50% of the revenue comes from the United States, and the last 30 days of game turnover exceeded 15 million, ranking 3rd in the Korean iOS free list today, while the game has also strengthened the purchase of Europe and the United States.

Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

Like most SLGs, Last Fortress also uses the current hot survival theme as a market entry point. In this genre that is already well known to players and peers, what is the difference between Last Fortress?

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Take a different path than most SLGs

Perhaps influenced by market products over the years, many people's first reaction when it comes to SLG is still a huge flat sand table, covered with large and small buildings, and the player as the "city lord" leads his soldiers to expand the territory and conquer the world.

It's hard to say that such a stereotype is not good, at least from the perspective of industry data performance, this kind of gameplay still has a solid market foundation. But for Last Fortress, which was born under the slogan of "innovation", it does not seem to want to repeat the old ways of its predecessors.

The "novelty" of "Last Fortress" can be easily seen from the interface layout, it does not use the traditional SLG's top-down view sand table large map setting, but chooses a rare single-building slice perspective. And this transition from macro to micro is precisely the most basic and important point of difference in the game.

Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

From this perspective, the player's attention is inevitably focused on different aspects of a single building, and scenes in different areas of the building, such as the general control room, training room, laboratory, training room, etc., can be seen at a glance. At the same time, the player can also observe the working state of the character in more detail, which is no longer the existence of small sand particles in the sandbox in the past, but has an additional layer of "human" realism.

Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

At first glance, this setting is quite similar to "This Is My War" and "Fallout: Shelter", but in essence, "Last Fortress" does not follow the path of simulation games, but still retains a very distinct SLG gameplay framework, that is, around the construction and upgrading of function points.

Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

The building where the player is located is located under the plane, and there are many ore resources such as stone and coal around the inside, and there are food, wood and other supplies outside, which gives the development team the opportunity to build an SLG gameplay framework. In the past, the barracks, defenses, technology, hospitals and other facilities in the SLG were transformed into factories, training rooms, general control rooms, kitchens, etc. in "Last Fortress", and the functions did not change much, and still played the role of output and output of the entire gameplay system.

Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

Through the above example, many peers may have already got the "routine" of the Dragon Creation team - although the map and perspective have changed dramatically, through a "equal substitution" approach, "Last Fortress" cleverly retains the essence of SLG gameplay.

Further expanding along this line of thinking, it is not difficult to find that different classes (personnel) like the traditional SLG have also been replaced by different occupations in this work, such as cooking cooks, mining workers, power generation electricians, scientists engaged in scientific research, and so on. People of different professions working in the corresponding venues will also have attribute bonuses, and vice versa, advocating that players "have a specialty in the art industry".

Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

In traditional SLGs, there are usually strong correlations between different systems and functions, such as the need for more advanced city lords and technological levels to produce more advanced classes. In order to achieve this strong association, "Last Fortress" deliberately gives resources acquisition conditions, such as the hardness of the rock will gradually increase, if players want to collect more advanced resources, they need corresponding technology research and development and tools, which are reasonable and have not lost the framework of SLG.

No longer a little bit, playing a game is like watching a movie

There are many points that traditional SLGs make players criticize, and the "dots" and long and boring waiting times on the screen must be among them. If you think last Fortress is the same way, it's obviously a bit of a miscalculation.

In fact, the above two drawbacks have long become the consensus of the industry. In order to solve these pain points, many industry leaders, such as FunPlus founder and CEO Zhong Yingwu, proposed that the future SLG should strengthen the immersion of the playing process, whether in terms of content or details. "Last Fortress" gave the industry a reference through its own practice.

In "Last Fortress", whether it is the details of the construction and upgrading process, or the polishing of the plot, it can be called the best in the SLG category.

Let's start with the details. In the past, in the process of construction and upgrading, SLG games gave players a lack of interaction and visual feedback, typically after the player ordered to collect resources, they could only wait for time to pass, and then the interface jumped out of a bunch of numbers. But Last Fortress transforms it into a dynamic process where you can clearly see workers moving from the workplace to the workplace, a process that corresponds to the time spent waiting.

Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

There are many similar details and dynamic settings in the game, such as the chef will have corresponding actions during the cooking process, and the character will also make yawns, dances and other actions in his spare time. In addition, in the course of the battle, the game also abandons a single text battle report and adopts the form of animation + health bar. The addition of these details is not only reasonable, but also reinforces the immersion of the game.

Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

Secondly, the proportion of the plot in the game is also not small, which is another focus of "Last Fortress" to portray the immersion. The overall plot of the game is not new, still revolving around the outbreak of a zombie virus, the protagonist flees to an underground building to survive. But it is such a routine story, and the actual rendering animation at the beginning has surprised many people.

Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

Zombie tide, flying car, explosion, the elements of various Hollywood American films are complete, with the approaching of zombies, the protagonist a group of people finally found a shelter at the last moment, and various rapid mirror movements can also clearly set off the tension of the process and strengthen the appeal of the story.

Not only the beginning, real-life animation has a very high frequency of use in this game, including in the process of the protagonist and a group of people advancing the main line, when the battle is triggered, and even in ordinary daily tasks. To further enhance the immersion, the development team even spent a lot of ink to add a backstory to each character.

Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

The addition of animation and character backgrounds makes the content of "Last Fortress" more three-dimensional, whether it is plot, expression or character emotional expression, etc., it has made more depth and more attractive. This can be seen from the reviews of foreign players.

Forced to become a "small company" of a large company

Although im30 has been used to hide its true face, whether from the performance of "Last Fortress" or past products, Longchuang can indeed be called a domestic manufacturer at the level of gangsters.

Out of the sea gangster Long Chuangyue moved out of the move, what are the new tricks of this survival SLG new tour?

Take the "Last Shelter: Survival", which is familiar to domestic players, as an example, this SLG product, which was first launched in 2017, has a super high and stable revenue capacity so far, with a monthly turnover of about 150 million yuan. According to Sensor Tower, as of the first half of 2021, Watching Dawn ranks third in the Doomsday Survival SLG.

Another SLG product, Rise of Empires: Ice and Fire, has a slightly lower monthly turnover than its predecessors, but still has a stable monthly income of about 130 million yuan. If the time is pushed a little further, Longchuang's SLG mobile game "Zombie War" helped it to win the 4th place in the AppAnnie China Overseas Publisher Revenue Ranking in 2016 at the beginning of its inception.

In a previous interview, CEO Su Lilong once said that "Longchuang does not want to become a big company, but only wants to be a small company that concentrates on developing good games." This is also the reason why they will use IM30 as a distribution vest, on the one hand, to emphasize that Longchuang strives for 3.0 content when the industry is doing SLG 2.0 content; on the other hand, it is just a commemoration of the willfulness of a group of entrepreneurs in their 30s.

But now, it is difficult for Longchuang, which has been established for 7 years, to keep a low profile, and it remains to be seen whether "Last Fortress" can achieve its due results in overseas markets in the future.

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