XR Virtual Studio .
Movies are a very popular form of entertainment for everyone, China produces about 1,000 movies a year, but nearly 700 can't make it to the big screen, and even so, we can see a new movie every day on average. So, how did a realistic film come about? In fact, it is very simple, the early stage relies on real scenes or green and blue screen shooting, and the later processing is carried out to form a finished product. Generally after a movie is completed, it takes several months to be long and years or even longer. Because of the high cost of shooting, the barrier to entry is also very high. Nowadays, with the birth of XR Virtual Studio, the shooting efficiency has been greatly improved, the cost has also been reduced, and the development of the global film industry will advance by leaps and bounds in the future!
BlueBOXxR Studios, the first Hollywood-grade xR studio in China
XR Virtual Studio is born a revolution in film shooting technology
XR Virtual Studio is mainly composed of LED sky screen, LED wall screen and floor tile screen. LED display is a key hardware device, and its technical requirements are very high. For example, there are strict requirements for refresh rate, grayscale, picture detail, color reproduction, etc. Moreover, the birth of new requirements has put forward new requirements and new challenges for all aspects of the industrial chain such as display screen, packaging and content production.
In order to meet the needs of XR virtual studio, LED device packaging companies are also working hard, such as the crystal platform has specially launched a customized 1212 pole black lamp beads, covering P1.5-P1.8 point pitch LED display, 1415 pole black lamp beads, covering P1.8-P2.5 dot pitch LED display. They use colloidal atomization and extreme matte black treatment to improve contrast, reduce the color cast caused by the return temperature difference and reduce the surface stain reflection problem, improve ink color consistency. Wavelength and brightness concentration chip solutions are preferred, Carbi subdivision, uniform mixing of withdrawal, normal distribution diagram monitoring, brightness up to 1800nits, and power consumption reduction. The functional area is designed in a one-line structure, and the RGB solid welding is in a one-line manner, which shortens the chip margin, away from the cup wall, and expands the display angle. At the same time, the low-speed mode is used to ensure consistency, improve pin flatness, and reduce the yin and yang problems caused by SMT patches due to size differences. Ensure that no matter which angle of view you shoot from, you can present a normal, open, and consistent picture.
The lamp bead is the core device of the LED display, in addition, there are also driver ICs, power supplies, control systems, etc. are also critical. At present, Nova also provides excellent LED control system solutions for XR virtual studio, supported by MX40 Pro independent master control with the new visual management platform VMP and A10s Pro receiving card, all control devices can be grouped and managed in LED display units, and then through the group way, the parameters of all devices are uniformly regulated. Hardware and software communication adopts high-bandwidth Gigabit network interface, supports TCP/IP protocol, greatly improves data transmission efficiency, so that all operations can get timely feedback on the display. During the screen matching process, you can see the status of the box connection in real time, and if you find that there is a problem with the display, you can adjust the connection mode in time. In the VMP software, the area can be quickly adjusted to easily eliminate light and dark lines. A variety of color adjustment tools are available for display color calibration or stylized color grading. At the output end, you can use the color eyedropper tool to achieve any color replacement of the picture, support 14 color calibration, so that the display is more accurate... In the case of the Yangtze River Delta International Film and Television Center Virtual Studio, Nova provided 2 MX40 Pro independent master controllers and 440 A10s Pro receiving cards. Zhouming Redio will also deeply integrate glasses-free 3D, XR, human screen interaction and other technologies with LED display scenarios, providing customers with an all-scenario integrated visual display solution from "hardware + software + content + interaction".
With these technologies, XR Virtual Studio is expected to replace the traditional green screen. The traditional film and television production process is a linear process from pre-production preparation, shooting, and post-production adjustment, and the work flexibility is insufficient, resulting in an increase in workload. Traditional 3D scene production requires the use of green screens, the actors cannot see the scene, and the performance is difficult and embarrassing. XR Virtual Studio effectively solves the above problems. Film and television production can see the production results at any time with the help of LED display and XR technology, and modify them in time, and the workload is greatly reduced. Actors can see the scene through the LED display screen and can be more engaged in the performance. Film and television production can complete various scene production and conversion in the virtual studio without leaving home. Especially under the epidemic, this characteristic of not being affected by the weather and starting work at any time has attracted the favor of many film and television companies.
In fact, the low cost is the biggest highlight of XR Virtual Studio. First, there is no need for real scene construction, no need for a long transition, saving a lot of costs, so that creators are exempt from time and space restrictions. Second, what you see is what you get, and you don't need to spend a lot of time on greening, rendering, etc. after shooting, which greatly reduces labor costs. Third, the cost of LED displays is low, and only four or five LED displays are needed in the construction process. It is reported that the LED virtual studio of the Yangtze River Delta International Film and Television Center has saved 95% of the scene construction costs, cut 75% of the transportation costs, and reduced the budget of the extras by 90%.
The layout of XR virtual studios by multi-screen enterprises helps the global film industry to reach a higher peak
At present, domestic technology is far ahead in the field of XR virtual studios. As early as 2017, domestic manufacturers have begun to lay out virtual shooting.
The world's largest xR virtual studio LED total area of 720 square meters broke the Guinness World Record
ROE (Redion) is a subsidiary of Zhouming Technology, which has created the world's largest virtual shooting studio, the first Hollywood-level xR studio in China, the largest XR virtual studio in Australia and the largest XR studio in Thailand. Zhouming Technology's 2021 annual report said that in the past year, the total operating income of ROE (Redeo), a wholly-owned subsidiary of Zhouming Technology, was 1.362 billion yuan, an increase of 81.34% over the same period last year, of which the XR business revenue was 980 million yuan, an increase of 139.59% over the same period last year.
Vancouver xR Virtual Studio created by Chau Ming Redio
On April 26th, the world's largest XR virtual studio was born, with a total LED area of 720 square meters that has never been seen before, breaking the Guinness World Record! Among them, the three virtual production studios built in Vancouver and Toronto have not only produced a number of well-known film and television dramas such as the "Star Trek: Discovery" series and "Incarnation", but also filmed commercial advertisements for well-known companies such as McDonald's. On the same day, the first Hollywood-level virtual studio in China was also put into use, which was the only blue technology BLUEBOX xR Studios virtual shooting studio in China invested by BlueFocus Group that met the standards of Hollywood film XR virtual shooting, which was the first large-scale use of ROE (Redeo) latest series of products in China.
Alto Electronics joined hands with Xianlang Film and Television to create a 400㎡ LED virtual studio
Alto said that XR virtual studio is one of the most core application areas of the company in 2021, and the company has signed more than 150 million yuan of new contracts and undertaken a total of 21 XR virtual studio projects. It has built a number of large-scale XR virtual studios for well-known film and television production companies in the United Kingdom, the United States, South Korea and other countries, and completed the shooting of many well-known films. In November 2021, the Company participated in the construction of a 3,000-square-meter virtual production studio jointly built by Shenzhen Pingshan International Film and Television Culture City and Tencent Interactive Entertainment. On March 24, 2022, the LED virtual studio jointly built by Alto Electronics and Xianlang Film and Television was officially put into use in Shanghai, covering an area of about 400 square meters, to meet the needs of film and television production, commercial advertising, television broadcasting, and network rapid content production. Over the years, Alto has undertaken a number of well-known TV studio projects at home and abroad.
Abison and Hangzhou Bocai Media to create an LED stereoscopic digital virtual studio
In addition to Zhou Ming and Alto, Abberson, Lianjian, Leyard, Shijue Guangxu, New Yasheng and other enterprises have laid out the XR virtual studio field. For example, the LED stereoscopic digital virtual studio created by Abison and Hangzhou Bocai Media has a total area of more than 700 square meters, which is the first indoor LED virtual studio in China and the largest in Asia. The studio is 6 meters high and has a diameter of 24 meters, which is the same as the standard Hollywood studio in terms of shape and area. At present, each XR virtual studio has achieved great results.
The Frankfurt live broadcast studio created by Shijue Guangxu
Today, XR Virtual Studio has blossomed in the fields of product launch events, live streaming, TV broadcasts, and advertising shooting.
Relevant data show that the global XR film and television shooting related market size in 2021 is 3.2 billion US dollars, and the mainland is in the exploration period of this market. Just in October 2021, the world's largest cinema studio in Hengdian has been put into use, with a single area of 12,000 square meters, including XR virtual studio. In the "14th Five-Year Plan" China Film Development Plan, special emphasis is placed on "achieving key breakthroughs in the research and development of key technologies and equipment", and XR Virtual Studio meets this requirement and will gradually penetrate into the global film shooting field in the future.
All in all, China occupies the commanding heights of XR virtual studio technology, and the future high-quality development of the global film industry depends on China. Under the outlet, LED display companies should seize development opportunities, actively explore the market, and lead the world.
Editor's layout: Wang Xiaolei
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