As the flagship of the Toyota brand, the Crown has been updated to the 15th generation model so far, and it has been unveiled as early as 2018, but in the past three years, Toyota has not planned to introduce this 15th-generation Crown, but instead announced the discontinuation of the 14th-generation Crown in April last year, and since then only the Asian Dragon has been on sale as the family flagship sedan.
Until recently, there is news that Toyota finally plans to introduce this 15th-generation crown, but unfortunately, the introduction of this new model is not to continue the previous domestic plan, but to introduce the original import method, which is expected to be priced between 350,000 and 450,000 yuan.
It is also reported that the 15th generation of crowns has accepted reservations, with a deposit of 2,000-5,000 yuan, and the new car arrival time is from October this year to March next year.
Referring to the price of new cars in the current local market, the Crown "Limited II" and the Crown "Elegance Style III" models start at JPY 5.23 million and JPY 5.29 million respectively, which are about RMB 290,000 and RMB293,000.
As a replacement model, the 15th generation crown has a more fashionable shape, less calm and more sporty than the previous crown, after all, the current consumer market has gradually become younger, which is also to keep pace with the times. It is worth mentioning that the new car is based on the TNGA-N rear-drive platform.
In terms of size, the new car has a length, width and height of 4910/1800/1455mm and a wheelbase of 2920mm, which is inferior to that of the 14th generation crown (5020/1805/1480mm, wheelbase 2925mm).
In terms of interior, the 15th-generation crown continues the relatively moderate shape of the Toyota family, but after the mid-term redesign, the central control screen was upgraded to a larger suspension design.
In view of the higher positioning of the car, the new car has made more upgrades in the interior materials and texture, further highlighting the sense of grade of the crown.
As for the power, the overseas market currently offers two sets of hybrid systems for 2.0T and 2.5L and 3.5L V6, matched with 8AT gearboxes, and four-wheel drive systems are available on medium and high-end models.
Considering the current domestic emission standards, presumably the 3.5L engine is unlikely to be realized, so the new car can be introduced, the maximum is 2.5L hybrid, the maximum power is 166 kilowatts (226 hp).
As Toyota's flagship model, the crown has always been positioned as a medium and large sedan, and the status of the car once was indeed able to compete with the BBA, but with the emergence of the saying that "there is no crown after 12 generations", it has gradually made the car deviate from the luxury positioning and can only compete with the joint venture flagship car.
Buick LaCrosse
Guidance price: 21.98-28.98 million yuan
Volkswagen Hui Ang
Guidance price: 34.00-44.60 million yuan
Although the 15th generation of crowns has been launched since 2018, it has been mid-term changes in 2020, coupled with the frequent exposure of new generation news, which means that the new car has gradually entered the end of the product, but it is not better than there. After all, the crown in China has emotional value after all, although the new model is too young to be complained about, but the failure to introduce also makes some potential consumers regret.
However, considering that the return of the 15th generation of crowns is imported, it also means that such a price will not make it appear too good market performance, the same price, I believe consumers are more inclined to luxury brands, which whether it is in the 14th generation or 15th generation of models, there will be a similar situation.
Therefore, whether the 15th generation of crowns can really be introduced, I believe that this result can only be left to the market to decide.
Netizen 1: 35-45 million? Don't be too confident, feelings are not blind pricing capital.
Netizen 2: Agreed to go upstairs, selling more than 300,000 crowns a month only a few hundred.
Netizen 3: Toyota thinks the domestic auto market is still stuck 20 years ago?
Netizen 4: Do not worry about product power and brand power, only worry about narrow audience, Bole less.
Netizen 4: Is it not fragrant to buy the door version of the BMW 5 Series and Mercedes-Benz E-class at this price?
Netizen 5: I don't care about the price, I only care about how much the price is increased and how long it is queued.
Netizen 6: There is no crown after the 12th generation, Toyota still leaves the classic in the past!