ZTE Terminal recently held a media communication meeting to inform the company of some of the latest developments.
The first is the 2021 report card.
In 2021, ZTE terminal business shipped more than 100 million units in the whole year, of which 50% were self-developed chips, and the overall shipment volume increased by 60% year-on-year, of which the domestic market increased by 150% year-on-year, and the international market increased by 50%.
In the CPE market, ZTE terminal market share ranks first in the world, becoming the first brand in the CPE market field. Household terminal products achieved explosive growth last year, with shipments up 52% year-on-year and cumulative shipments of 580 million units.
In terms of channels, ZTE Terminal has also been continuously building omni-channel for a long time in the past, and has nearly 7,000 retail positions by the end of 2021.
The rapid development of the mobile phone business and related technological innovations are also the highlights of ZTE terminals in 2021. At present, ZTE terminal has formed a strategic pattern of ZTE mobile phone, Nubia, Red Devil three major mobile phone brands go hand in hand.
The three major brands each have a clear market positioning and audience: among them, ZTE brand is positioned as a "creator" with both innovation and action, the flagship series focuses on the business crowd, so that technology can lead the quality and release the new power of domestic products; Nubia faces young consumers and creates a fashion brand with personality; Red Devils focuses on the e-sports segment, strengthening the brand labels of hardcore, hot blood and cool.
In terms of commercial innovation of mobile phone products, ZTE launched the first 400PPI under-screen camera technology in 2021, launched the multi-main camera computing photography technology for the first time, and took the lead in introducing the 165Hz e-sports screen into the mobile phone, etc., one after another hard-core innovative technology to drive a new wave in the industry, promoting the ZTE mobile phone product experience to a higher level.
It is worth mentioning that ZTE also officially announced a heavy news at the communication meeting: they will invite the famous actor and director - Wu Jing as the brand spokesperson of ZTE mobile phone.
ZTE officials said that in the future, ZTE Mobile will work with Wu Jing to convey ZTE's inexhaustible strength for scientific and technological innovation, and practice the responsibility and responsibility of "national science and technology brand".
In addition, ZTE also revealed some news about the flagship product in 2022 - Nubia Z40 Pro.
The Nubia Z40 Pro, which will be officially released in 2022, will continue to uphold the geek spirit in imagery, and the first customized image optics in the mobile phone industry: equipped with the first customized 35mm equivalent focal length humanistic main camera; the world's first joint custom Sony IMX787 sensor; faster and more stable adaptive shutter shadow chasing algorithm.
ZTE officials confidently said that the Nubia Z40 Pro, a mobile phone starry sky image that "shoots stars", will be upgraded again and will be the strongest Z series flagship in history.
In the face of the current industry-wide pursuit of the concept of "meta-universe", ZTE has actually deployed it earlier.
ZTE Terminal said that in 2022, Red Devils will launch more abundant categories of game equipment such as e-sports displays, e-sports routers, game keyboards and mice, and professional VR. With the profound accumulation of new media images for many years, the Red Devils have laid out the metaverse in advance and are now extending and migrating to the metaverse-related technologies. In the future, Red Devils will continue to expand, not only to continue to strengthen the in-depth construction of game terminal products, team cooperation, peripheral development and other directions, but also to focus more on the overall game ecological construction and development, to create a meta-universe belonging to Red Devils!
As a national-level technology brand, ZTE's performance in 2022 is worth looking forward to.