The mobile phone market continued to be hot in April, and many brands have released their latest season of mobile phone flagships with housekeeping skills, but the most eye-catching is the special version of the Red Magic 7 series launched by the Red Devils and Transformers. On the occasion of the fourth anniversary of the Red Devil brand and the subdivision of game mobile phones, in order to repay the support of users for game phones in the past four years, Red Devils released two Transformers limited mobile phones and a variety of Transformers-blessed IoT devices, and announced the testimony that red devils will continue to cultivate in the game track in the future - "WINMOREGAMES!" "Brand proposition, and the Red Devil esports universe including esports monitors and gaming mice." Judging from the Jingdong sales of the Red Devil 7 Decalo Tiger Custom Edition and the Red Devil 7 Pro Optimus Prime Custom Edition on April 28, the option of "orders can be placed in product procurement" was prompted within 3 minutes after the first sale, which shows the user's love for these two products, and the 300 yuan promotion of the red devil 7 full series of products also made the entire Red Devil 7 series the biggest winner in the mobile phone category on April 28.
So why did transformers custom edition of the Red Devils 7 get sought after by the market? In fact, the answer is also very simple: the first is that this customized product is very careful, not surprisingly, this is the first time in the game mobile phone industry that the same series of products have adopted a set of IP two kinds of image customization, and really do custom details full of products; the second is that the interaction between Red Devil and IP is not limited to the mobile phone set itself, but the entire brand's series of products into the customization category, which greatly meets the needs of more users; the third is that the choice of Red Devils and IP interaction is very suitable. Under the high degree of overlap between its own audience and the audience influence of IP itself, we have seen the chemical reaction of game + animation IP, whether it is the e-sports design of Transformers + Red Devils, or the professional game equipment brand + China's earliest and most successful mecha animation, as small as the design of a card needle, as large as dozens of times of paint, all of which prove the strength of this brand alliance, and have also become the vane of IP custom products in 2022.
In fact, for the TRANSFORMER IP, the Red Devils is not the first brand to cooperate, before nokia, Meizu, IQOO and other manufacturers involved, but in review, many manufacturers are only helping Transformers to do the spread again and again, and even some brands of IP custom products because of dismal sales and hastily ended. Of course, this just shows that IP is not a guarantee of sales, it is only one of the ways to break the circle, and the real user recognition comes from the product itself. It is as if when the Red Devil's first game phone was launched, it began in the marketing gimmick that some voices thought, and went down step by step, and even let every manufacturer in the entire industry launch mobile phone products that focus on the direction of the game; at the same time, professional game mobile phone brands are also more thriving, forming a unique competitive style, and this is the cornerstone that can really ensure the explosive products.
Although we can say that the game mobile phone category can be improved, to a large extent, there is a big trend in the e-sports industry to help, but many times we do not realize why the game phone can be so outstanding, and even many users do not understand the difference between the game phone and the traditional flagship, so when the Red Devil 7 series Transformers IP version is sold, let us also take a look at the game phone in which aspects are indeed better than the traditional flagship, Or let's take stock of how many lights the Red Devils have brought to the industry in four years.
Same configuration for different outputs! Really full of blood to control the game!
First of all, when it comes to gaming phones and flagship phones, we must face up to their basic hardware configuration. It is very interesting that as the master of each stage, the hardware deployment of flagship mobile phones and game flagships is actually very different. With the latest trend in 2022, the configuration of traditional flagships and game phones such as Red Devils use a new generation of Snapdragon 8 mobile platform, and with the full blood version of LNDDR5 and UFS3.1, the industry's strongest three-piece set, and it is precisely because this configuration is the ceiling of the current mobile phone performance standard. However, we also found that in the professional media evaluation or professional institutions horizontal comparison of multiple products, the frame rate and stability performance of the game phone is much better than the traditional flagship, is this the game mobile phone manufacturer cheating?
The answer is naturally no, this is because the game phone itself for the performance tuning bias is more inclined to the performance of the AAA game masterpiece, such as the mobile phone killer we are familiar with "Original God" is so, to say that you can play, all mobile phones can play, but to control this game perfectly, you must let the phone for a long time for a stable release of performance, so engineers are required to be very accurate in the balance of the product. The traditional flagship mobile phone at this time due to the consideration of the slimmer body and other directions will limit the ability of the product to dissipate heat, directly lead to not daring to be too aggressive, will run to a fixed temperature when the CPU to force a frequency reduction, so as to ensure the normal operation of the mobile phone; and the game phone is different, first of all, the game phone in the design of the priority is the user to hold the phone for a long time the comfort of the game, as well as the larger screen for the game process of the smooth, so in terms of the size and weight of the product is not so harsh, In this way, you can sacrifice a part of the size in exchange for better vision, more effective heat dissipation solutions, and better battery life. Therefore, the full blood of a certain configuration of the traditional flagship does not help much for the actual game performance, and the real full blood solution given by the game phone can let us control the game.
Sacrificial performance can be easily compensated for or even surpassed by relying on excellent heat dissipation
When we have the guarantee of performance configuration, the game phone will rack its brains in terms of heat dissipation, just to solve the problem of forced downscaling that we just mentioned. This logic is actually very simple, if the chip in a long period of efficient output at the same time can not reach the damage to the product, then we do not have to limit, so the game phone began on the VC vaporizer plate "no maximum only larger" arms race. At the same time, there are manufacturers like Red Devils, arming mobile phones with PC logic, conquering and using PC-level air-cooled + liquid cooling solutions in small mobile phones, and this subversive invention also directly makes game phones drop the traditional flagship several streets in performance.
For example, in the professional evaluation media WHYLAB's 8 Snapdragon 8 platform flagship mobile phone reviews, Red Devil's two latest products, Red Devil 7 and Red Devil 7 Pro, can run the game for a long time at full frame, while ensuring that the fatal frame drop during the game time is negligible. Therefore, we say that in the past four years of the development of game mobile phones, we are really forcing the development of traditional flagships.
I say this is not alarmist, if you pay attention to it, you will understand that from the time when the Red Devils first mobile phone released to create a game mobile phone subdivision category, for a long time, it was the Red Devils who led the importance of heat dissipation for performance release to carry out user education, but from the beginning of last year, major mobile phone manufacturers began to suddenly follow up on stacked heat dissipation. You pay attention to all the current mobile phone conferences will understand, for the heat dissipation of the narrative and a variety of "aerospace-grade" words and packaging can be seen, on the one hand, due to the current core computing power iteration process and user demand is increasing, and on the other hand, this is also the most effective way to improve performance, after all, the market demand is there, even the iPhone to play games have to buy an external fan, the Red Devil's cooling system will not increase the thickness of the fuselage at all, Solving this problem while actually superimposing 9 layers of heat dissipation system of more than 40,000 square millimeters, it is indeed remarkable. And this fan will not only be in the game when the firepower is fully open to start, you can also see the fan rotation when charging, after all, the battery will also generate a lot of heat when charging, and this heat is also one of our safety hazards, closed-loop logic makes the performance stronger Charging safer, what reason not to choose? Then the game mobile phone has given the industry an answer sheet in these four years.
Pay attention to the screen refresh rate + touch sample rate! Your phone is more handy to use
In addition, for gaming phones, the key indicators that affect traditional flagships I think are the most important ones in terms of screen. As the most important and only entrance to smartphones, the screen is actually the top priority of our human-computer interaction. In the past, we saw manufacturers more in the promotion of the screen is more in the promotion of AMOLED, Samsung and other keywords, in order to wake up the user's attention to the material, of course, this is very important, but there is a more important dimension, that is, the screen refresh rate and touch sampling rate. The screen refresh rate is the number of times the screen can refresh the frame in the same time, and the higher the touch sample rate, the faster and more accurate your control will be. When game mobile phone manufacturers do these two aspects of publicity, the main purpose is to allow game users to be one step ahead in the game process, such as in the peace elite game high refresh screen can let you see the opponent earlier, and the high touch sampling rate will allow users to shoot and kill the opponent earlier, for e-sports, even 0.1 seconds of time can affect the battle.
But even if not in the game scene, our daily application of these two indicators are actually very important, high brush screen will make your phone display more silky and coherent, especially in the era of information flow a large number of sliding screen to obtain information process can effectively solve eye fatigue, if you feel that nothing can endure non-high brush screen, just go to see the OPPOFindN folding screen mobile phone evaluation, because its outer screen only 60Hz refresh rate and the inner screen support high brush, but also let many users in the size of the screen switch to suffer. Needless to say, the touch sampling rate will give you a corresponding advantage with every click you make on the screen. Therefore, in terms of screen, we also see that game phones have once again driven traditional manufacturers, and now each conference has a special interpretation, not to mention, and even some point-and-touch comparison. So what did the game phone force traditional manufacturers to do this time? Taking the Red Devils as an example, in four years, they have taken the lead in releasing and standing first in the four bands of 90Hz, 120Hz, 144Hz, and 165Hz, which has also made it a favorite of professional teams and game streamers. To this day, the 165Hz equipped with its Red Magic 7 is still the highest indicator in the industry, and there is no catch-up, and Red Magic has used three generations of products.
Game flagship can completely replace the traditional flagship! And the traditional flagship gaming experience is really not good enough
Therefore, we can say that each generation of game flagships are traditional flagship mobile phones that can control games, and although traditional flagship mobile phones will appear more atmospheric in many ways, they have abandoned too much in order to take into account such occasions in terms of comprehensive performance. It is no wonder that for the traditional flagship audience user age and the overall user portrait are very complex, and for game users clear and accurate, which also allows the game phone to go from "pseudo-proposition" to "creator" in four years.
These are really due to the mining of user needs, each function of the game phone shows respect for the player and the persistence of the game victory: the self-built mobile phone with a shoulder to change the host controller, 0 delay wired and wireless screen projection mobile phone seconds to switch the game console, a key to change the six-finger operation seconds to become the game god... It can be said that the transformation of each generation of game phones has allowed us to better enjoy the fun of games. We also see that game mobile phone manufacturers like Red Devils can be recognized by more than half of the anchors of the live broadcast platform, so why don't these anchors use traditional flagships to broadcast live? The result is also obvious, long-term live broadcast is a kind of "abuse of the machine" behavior, this process, ordinary mobile phones can not do.
So many people will still question the current game flagship design is more radical and other different issues, but in the past four years, we have seen changes from the Red Devils, we have also seen recognition in the industry, iQOO, Redmi K50 e-sports edition, Black Shark, ROG, for these game mobile phone manufacturers, their follow-up makes the entire game mobile phone subdivision more prosperous, but also more explains the user's demand for games.
At the time of the red devil's fourth birthday and the sale of transformers IP custom series products, I also borrowed his hand to wish all game phones a happy fourth birthday, hoping that as a "professional game equipment brand", the red devils can be like the release of this product, in the next time from the mobile game ecology, PC game ecology, and the red devil meta universe three levels of force, let us see the future of game mobile phone manufacturers like red devils in the future not only mobile phones, but the results of games that can be cool under the game or e-sports ecological chain And I'm very much looking forward to it, what about you?.
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