In addition to the regular version of mobile phone products, those limited editions with special designs and customized versions that cooperate with popular IPs have become a major type of mobile phone enthusiasts. With exquisite design to catch the eye, but also with the mobile phone and IP of the dream linkage to bring users more sense of gain, mobile phone in the original functionality on top of a layer of collection and commemorative attributes, but also test the design capabilities of various manufacturers.
On April 25, Red Devils held the fourth anniversary of the brand and the Joint New Product Launch Conference of The Red Devils × Transformers. The Red Devil, which has upgraded its brand, not only brought two mobile phones and corresponding collection sets of the Red Devil 7 Pro Optimus Prime Custom Edition and the Red Devil 7 Decepticon Custom Edition, but also launched a series of smart ecological products such as fast chargers and e-sports headsets, focusing on mobile games and e-sports.
Red Devil Transformers customized version of the mobile phone to explain what is the real customization: 6999 yuan of the Red Devil 7 Pro and 5999 yuan of the Red Devil 7 are quite enough large-capacity storage versions, and respectively added to correspond to optimus prime / autobot, and Wei Zhentian / Decepticon tiger fuselage color and logo, mobile phone desktop icons and wallpapers are also deeply customized, the sense of atmosphere is quite in place.
The Red Devils also extended customization beyond the mobile phone, the design of the limited edition set of the collection echoed the color and body characteristics of the two major characters, and integrated the Transformers customization theme into the attached mobile phone case, charger, charging cable, card pin and heat dissipation back clip, and also had the Prix Authorized by Hasbro, the Megatron Head Badge, and the senior Transformers fans will also be recognized.
In the past two or three years, Red Devil's accessories business has gradually become another highlight in addition to game phones, and this custom cooperation has also extended to various accessories products. Products such as 65W three-port/four-port, 120W four-port gallium nitride charger, as well as 10,000mAh charging treasures, gaming Bluetooth headsets and other products have launched customized versions containing transformer proprietary elements, and the e-sports wind is also stronger.
It can be seen that the Red Devil brand focusing on the game phone and accessory track is going more and more smoothly, and there are flash points related to the improvement of the game experience such as efficient heat dissipation and excellent performance on mobile phone products, and there are also remarkable points such as cost performance and functions in accessory products.
We certainly can't expect Red Devils to grow rapidly to become one of the brands with the largest market share, but we can have more confidence in it when it comes to doing a good mobile gaming experience.