On April 25, the Red Devils held a new conference on the occasion of the brand's fourth anniversary, releasing two customized suits and a series of customized ecological products blessed with the classic IP image Transformers in one fell swoop. This move has created two major precedents in the industry: one is that the classic IP image is simultaneously blessed on two series of products and uses two sets of different custom images; the other is that the interactive form of Red Devil and IP image has departed from the custom logic of the single product set traditionally used in the industry and jumped to the entire set of ecological image customization interaction of the entire brand. Two products at a time, several IOT equipment, autobots, decepticons two camps, unique Transformers packaging design, exclusive tone paint, superimposed multiple UV fine carving textures, metal panel carving effects, war loss style design, and even as small as the card needle genuine licensing badge, the whole set of desktop themes, etc., the superposition of these highlights not only reflects the depth and intention of this set of customization, but more importantly, it is enough to reshape the vane of the industry's IP custom products.
Not only that, in the speech of Mr. Ni Fei, chairman of Nubia, it is not difficult to see the determination of the Red Devils to go deeper and higher this year, the positioning of the "professional game equipment brand", the brand proposition of "WIN MORE GAMES", directly pulling us to that April 19, 2018, the Red Devils will pay tribute to the overlord Bieji with the spirit of "not red devils, not living", but also integrate the spirit of "crazy devils" into the entire set of product design and innovation system. Not only has it created the subdivision of game phones, but also in the C2M model, it has only taken four years and 5 generations of products to firmly grasp the wind direction of the industry.
Red Devil is the first manufacturer to emphasize heat dissipation and use PC-level architecture, a brand that has created a high-brush screen so that users can enjoy the fun of high brushing, the first brand to implant game-specific accessories such as shoulder keys into mobile phones, and has made all brands launch game mobile phone products. No wonder Ni Fei always thanked the majority of users and players with great ink at the press conference, it is the user's support that not only eliminates the concern that "game mobile phones are pseudo-propositions", but also promotes the development of the industry and makes all mobile phone users an important part of the experience.
Details determine success or failure, in fact, before the conference has revealed the corresponding IP custom product information, we have also pinched a sweat for the Red Devils, after all, for the customization of IP is not unfamiliar to everyone, before the OPPO Conan, EVA widely praised, after the Black Shark aerospace custom version, etc., these have also become the focus of users to compare manufacturers' design with each other. Even the classic IP of Transformers has been used by Nokia, Meizu, iQOO and other manufacturers, coupled with the popularity of the classic IP image of Transformers itself, it is not easy to get the user's HIGH point to resonate, but after the official products were released at the conference, the Red Devils' answer this time was perfect.
In fact, a careful analysis of the Red Devils also has several major advantages, one is that the Red Devils brand track focuses on the game user level, the division of the overall user base is very clear; secondly, the Red Devils have always been a brand with product design BUFF blessing, what IF, Red Dot Award, regardless of the award, it is said that each generation of deuterium transparent version design can become a "special gift" that users are chasing, so it has more acceptance of IP image users and their own product design advantages. In order to make the two products of the latest generation of the Red Devil 7 series wear the armor of the two camps of Bopai and Mad faction respectively.
In the entire series of products, we can see the Red Devil 7 with the arrogance of the decepticon tiger leader Wei Zhentian, the Red Devil 7 Pro can also experience the heroism of the Autobot leader Optimus Prime, not to mention that there are many IOT devices from the "Cybertron" for us to play. As mentioned by product manager Jiang Chao, optimus prime customized version of the appearance texture, which applies the industry's leading nano-scale UV transfer technology, in the middle of the deuterium front metal heat sink, in order to make the Bopai logo appear more three-dimensional, the use of complex double cold engraving process, showing an extremely delicate metallic texture and angular three-dimensional effect, so that this classic logo is as vivid as a sculpture, majestic and inviolable.
The Red Devil 7 Optimus Prime Custom Edition is also the first time in the industry that a sculpted effect has been achieved on a metal panel. And in order to present the charm of the Decepticon in the limited creative space, as far as possible to show the essence of the Transformers IP, the process challenged a very high degree of difficulty, just calibrate this Batianhu purple spot color, proofing and debugging dozens of versions, review and optimization with the copyright owner, and finally through the superposition of multiple UV fine carving textures, so that the product in the color accuracy, gloss, texture, level and other aspects, have reached the industry's top level of craftsmanship. It is precisely for this reason that I will say that these two sets of IP customization products armed to the card needle and the outer packaging box absolutely reflect the current ceiling of mobile phone manufacturers' customization, rather than opening a few mobile phone cases and simply creating some themes.
Mr. Ni Fei officially introduced the goals of the next stage of the Red Devil Universe: professional e-sports displays, e-sports routers, game keyboards, VR and other products are being developed and optimized, which also corresponds to the prospect of the future e-sports ecosystem at the Red Devils Conference at the beginning of the year. And we see that the linkage between the Red Devils and the Transformers IP is not as simple as the previous realme's superficial adoption of a "poster" promotion. Therefore, I also conclude that in addition to the products we see today, including 65W gallium nitride, 120W gallium nitride, Red Devil TWS headphones, mobile power and other products will seal the classic logo and image of Transformers, all the e-sports ecology of the entire Red Devil universe in the future may be reborn in Cybertan.
And we believe that for users, the classic image, super products may be the factors that attract us to buy, and the proportion of price is the most important, this time the Price of the Decepticon Tiger Custom Edition represented by the Red Devil 7 is only 5999 yuan, and the Red Devil 7P with the off-screen camera technology is combined with the Optimus Prime Custom Edition to show people at 6999 yuan, including the whole set of equipment accessories you need in the game, and the price of independent accessories on the basis of the original price can also be ignored. It shows that this time, red devils hope that users can get the best e-sports experience in 2022 at a relatively low cost. To know that the configuration of the Red Devil 7 series is currently the most advanced in the industry, just like Jiang Chao joked at the press conference that the Red Devil 7 and the Red Devil 7 Pro are a top flagship game phone from all dimensions.
Let's briefly review the main configuration of the two mobile phones: Red Devil 7 Decepticon Customized Edition, the industry's ultimate high-brush flagship of 165Hz screen; Magic Three Ring Engine, 2022 flagship platform New Snapdragon 8, Antu Rabbit and Master Lu running score continue to dominate the list, ICE8.0 Magic Cold Cooling, 20000 RPM centrifugal fan, 9-layer cooling technology support; 120W Magic Flash Fast Charge and 4500 mAh battery fast charge combination, 17 minutes full of 100%, Arc performance enhancement system, full frame original god no pressure. The Red Devil 7 Pro Optimus Prime Customized Edition, the flagship of the screen game, the industry's only off-screen game phone, no opening and no obstruction on the front, the immersive experience is unmatched; ICE 9.0 heat dissipation, more than 40,000 square millimeters of heat dissipation materials, as well as smaller and more powerful custom centrifugal fans; 135W magic flash fast charge with 5,000 mAh battery, 15 minutes full of 100%. In addition, Red Devils will also reduce the price of the standard version of the Red Devil 7 full series of products by 300 yuan for a limited time, and we do see the sincerity of the Red Devil's fourth birthday for the majority of users and players.
A press conference - the fourth anniversary of the Red Devil brand and the new product launch of the Red Devil x Transformers; the industry's two fourth birthdays - game mobile phone subdivision categories, Red Devil; two IP custom products - Red Devil 7 Batianhu custom version and Red Devil 7P Optimus Prime custom version; several IOT products - covering gallium nitride chargers, data cables, back clips, charging treasures, etc.; as well as the entire e-sports universe - professional e-sports monitors, e-sports routers, game keyboards and mice, VR, etc Coupled with the Red Devil 7 full series of limited time discount 300 yuan activities and another big IP "under one person" customized version of the preview, this day can be described as quite exciting, but also worthy of the game mobile phone category four anniversary carnival of the temperament and feeling, not to mention that the protagonist is currently the only industry can make "Original God" 60 frame full frame running Red Devil 7 series, to say that the good goods are indeed afraid of late, to the current industry custom version of the mobile phone are limited sale, so don't forget to lock the purchase at 10:00 a.m. on April 28, otherwise it must not be grabbed, So do you feel the same way about the Red Devils and Transformers as I do?
With Zhuyu in front, the future mobile phone manufacturers do not seek to build at the cosmic level when they jointly name well-known big IP, but please do not be too perfunctory, and do not hurt the hearts of IP fans because of the overturning.