One afternoon in April 2018, in a small conference room at the Headquarters in Shenzhen, Nubia, we, Together with several friends on the scene, witnessed the slow opening of a box on the table.
That's right, that's the moment we met the first mass production machine of the first generation of "Red Devils Game Phone".
Even today, four years later, the concepts proposed on the original Red Devils game mobile phone, such as "the appearance should be cool but not weird", "the performance should be stable but not hot", "the concept of the game console to optimize the control", "the use of air cooling to really dissipate the heat from the inside of the fuselage" and other concepts still have strong reference significance for the entire mobile phone industry.
Cutting-edge innovations have allowed the Red Devils to continue to lead the industry since their inception
It has to be said that "innovation" has almost become the most important product trait of the Red Devils. Because in just four years, the Red Devil Gaming Mobile can be said to have never stopped leading the pace of technology and experience standards in the gaming mobile phone industry.
For example, the game phone shoulder button design that everyone is now accustomed to was first created by the Red Devils.
For example, the idea of attaching importance to the screen touch sampling rate on many game phones today was first proposed by the Red Devils.
In addition, from the original Red Devils game phones, to the latest Red Devils 7, Red Devils 7 Pro, "wind cooling" has become the iconic design of the Red Devils brand. The implementation of air cooling has also evolved from the earliest passive air duct to today's built-in active fan, built-in copper alloy air duct, and the heat dissipation structure that is almost completely comparable to the game computer.
And that's not all, the Red Devils still hold the industry record for the highest screen refresh rate (165Hz) for game phones.
At the same time, Red Devils is also the first manufacturer to use the off-screen front camera on the game phone, truly achieving a narrow bezel and a 100% unobstructed screen look and feel.
And that's not all, the Red Devils even have a jointly developed "Red Core" chip in the latest gaming phone, which is designed to optimize the relevant logic processing speed of various game experiences.
"Professional players" are naturally more able to play, and the Red Devils' co-branded new products are different
It is not difficult to find that compared with other competitors, the super technical strength does bring significant differentiation advantages to the Red Devils and their gaming mobile products.
However, this does not mean that the "Red Devils" are a bunch of technical otaku, after all, they do not know how to "play", how can they create enough "fun" products?
Therefore, at the new product launch held by the Red Devils today, a large number of New Products of the Red Devils × Transformers have become the most shining protagonists.
First of all, in the mobile phone product line, today launched the Red Devil 7 Pro Optimus Prime Limited Edition Set, the Red Devil 7 Batianhu Collection Limited Edition Set, and two Transformers co-branded products. Both models feature a newly designed oversized "deformable" packaging box, a deep tribute to the two leaders of Optimus Prime and Wei Zhentian, and exclusive new wallpapers and custom icon designs. At the same time, in terms of hardware, they also continue the previous Red Magic 7 Pro, Red Magic 7 flagship SoC, built-in air cooling, up to 18 + 512GB storage combination, high-brush e-sports screen, 100-watt fast charging, etc., a series of top distribution e-sports elements.
In the box, both sets are accompanied by a customized version of the Red Devil Gaming thermal protection case, and at the same time, in the charger, cable, and the details of the turbine cooling clip, they all fit the Transformers theme to make a manual "war damage" livery, showing a quite special texture.
This is not the end, the Red Devils today also brought a transformer co-branded version of the Deuterium Feng 65W Gallium Nitride multi-port charging head, 120W four-port Gallium Nitride charging head, deuterium front 10000mAh charging treasure, PD fast charging data cable, and Red Devil e-sports Bluetooth headset and a series of peripheral products.
Even "Transformers" is not the only co-theme of the Red Devils today. Because at this conference, the official also announced the Red Devil 7 limited edition set jointly customized with the mobile game "After Tomorrow". This version of the co-branded set presents a completely different style in terms of packaging design and atmosphere creation.
Win More Games, the Red Devils are about to take on a new frontier
You think this is the end? In fact, this large number of co-branded products is not so much a "gift" for the fourth anniversary, but rather a signal that the Red Devils have really begun to metamorphose. Because at today's conference, the Red Devils not only launched new products, but also officially announced a new brand concept "Win More Games".
Don't underestimate this sentence, it actually has quite a deep meaning for the Red Devils. After all, whether it is from the product configuration, user experience, exclusive technology, or the feedback of major anchors and e-sports players, Red Devils has already achieved No.1 in the field of high-end game mobile phones.
So in this context, how will the Red Devils implement their new brand concept? Perhaps the many Red Devils PC game peripheral products that were glimpsed at this conference will give the answer in the near future.