"Is the overall performance of ZTE terminals growing rapidly in 2021, with annual shipments exceeding 100 million units, of which 50% are self-developed chips." On May 9, at the ZTE new product launch conference, Ni Fei, senior vice president of ZTE and president of the terminal business unit, revealed that the overall revenue of ZTE's consumer business reached 25.73 billion yuan in 2021, an increase of 59.2% year-on-year. Mobile phone product revenue increased by nearly 40% year-on-year, and household terminal revenue increased by more than 80% year-on-year.
Ni Fei, senior vice president of ZTE and president of the terminal business unit, announced sales results.
Since the beginning of this year, the smart phone market is in a downward channel, and data from a number of third-party statistical agencies show that in the first quarter of this year, domestic smart phone shipments have declined year-on-year. Counterpoint's latest monthly report on mobile phone sales shows that smartphone sales in China fell 14% year-on-year to a total of 74.2 million units in the first quarter of 2022, and mobile phone transactions in the quarter have been as low as the first quarter of 2020 when the epidemic was severe, and the industry expects smartphone demand to continue to decline.
Although the competition in the mobile phone industry has entered a white-hot stage, Ni Fei believes that mobile phones are an industry that "you sing and I appear", and ZTE still has opportunities to break through. ZTE will adhere to the two aspects of display and imaging, "continue to consolidate the characteristics of off-screen camera technology and multi-main camera computing photography, and continue to innovate." ”
It is reported that the ZTE Axon 40 series released on May 9 contains two new products, the Axon 40 Ultra and the Axon 40 Pro. The flagship Axon 40 Ultra is equipped with a 6.8-inch AMOLED flexible curved screen, the biggest highlight of this screen is the new third-generation under-screen camera technology. According to reports, Axon40 Ultra is currently the only flagship machine in the industry that supports triple main camera lightning capture, and the same pixel triple camera mobile phone all supports 8K ultra-high-definition recording. The price of the machine is from 4998 yuan.
ZTE Axon 40 Series
According to the plan announced by ZTE, in 2022, ZTE terminal shipments target more than 150 million units, an increase of 50% year-on-year, of which mobile phone business shipments are expected to increase by 50%.
Ni Fei said that this year is the fourth anniversary of the Red Devil brand with the main game function, and the Red Devil has cooperated with the top IP Transformers. ZTE hired actor Wu Jing as the brand spokesperson, and the ZTE Axon 40 Ultra became the first flagship product endorsed by Wu Jing. In terms of brand layout, we will further integrate the three major brands of ZTE, Nubia and Red Devils to expand the domestic market segment.
In terms of channels, ZTE adheres to the equal emphasis on the open market and the government and enterprise markets, promotes the construction of domestic offline channels, and plans to build more than 10,000 sales positions in 2022 on the basis of more than 6,000 by the end of 2021.
Written by: Kong Xueshao, reporter of Nandu Bay Finance Agency