Author: Wang Xin Source: IT Times
Recently, ZTE Terminal informed the domestic media of the annual results, as well as its ZTE, Nubia, Red Devil three major consumer electronics brand positioning and new planning. What attracts people's attention is that ZTE Mobile officially announced a new spokesperson Wu Jing, while Nubia and Red Devil brands also announced that they will officially release flagship products in February.
It is reported that this year's latest release of nubia Z40 Pro will be the first custom image optics in the mobile phone industry, the first custom 35mm equivalent focal length humanities main camera, the world's first joint custom Sony IMX787 sensor, will be the strongest Z series flagship in history.
According to the data, ZTE terminal business shipped more than 100 million units in the whole year, of which 50% used self-developed chips, and the overall shipment volume increased by 60% year-on-year, of which the domestic market increased by 150% year-on-year, and the international market increased by 50%. CPE market share ranks first in the world, becoming the first brand in the CPE market field. According to reports, ZTE Terminal achieved explosive growth in the home terminal product market last year, with shipments increasing by 52% year-on-year and accumulating shipments of 580 million units.
Mention Wu Jing, people familiar with ZTE mobile phones can not help but think of Jet Li, the former spokesperson of the ZTE brand, with the same brand tone, ZTE terminal once again chose to join hands with the "brave" Wu Jing. ZTE Terminal said that working with Wu Jing as a new spokesperson is to pay tribute to more warriors in ordinary life and create a "national science and technology brand".
In recent years, ZTE mobile phone anchor screen camera technology has been iterating continuously, maintaining industry leadership, and in 2021, it will once again debut 400PPI under-screen camera technology. In terms of channel construction, by the end of 2021, ZTE Terminal already has nearly 7,000 retail positions. In 2022, the scale of retail channels of ZTE terminals will be further expanded, and a multi-level, full-coverage sales system will be built.
Nubia continues to cultivate professional photography. Nubia brand has set a number of domestic mobile phone photography field first, focus metering separation, multiple exposure, independent white balance, electronic aperture, handheld image stabilization and other professional photography functions, there are Nubia figure. Eight years ago, the film "Instant Eternity", as the first work in human history to successfully shoot the Galaxy using a mobile phone, was permanently collected by the Beijing Planetarium.
The mission of the Red Devil brand has always been to "build a professional game equipment brand", and in 2022, red devils will launch more abundant game equipment categories such as e-sports displays, e-sports routers, game keyboards and mice, and professional VR. At the same time, the Red Devils have laid out the metaverse in advance and are now extending and migrating to the metaverse-related technologies.
In the future, ZTE, Nubia and Red Devil will continue to exert efforts in various segments: ZTE brand positioning as a "creator" with both innovation and action, flagship series focus on business people, let science and technology lead the quality, release the new power of domestic products; Nubia for young consumers, to create a personalized fashion brand; Red Devils focus on e-sports segmentation, strengthen the hardcore, hot blood, cool brand label.