On the afternoon of May 9, ZTE brought its third-generation off-screen camera mobile phone at the new product launch, and ZTE Axon40 Ultra was equipped with a new third-generation off-screen camera technology.

ZTE Axon40 Ultra features a new 400PPI flexible under-screen camera, full-screen blue diamond arrangement, independent pixel driver, distributed transparent circuit, UDC Pro screen display chip, equivalent 2.24μm large pixels, and front-camera algorithm 3.0. The concealment effect is closer to perfection, and the front shot effect has also been further improved.
At the press conference, @Ni Fei, president of ZTE Terminal Division, said that thanks to years of insisting on taking root downwards and increasing investment in research and development, ZTE terminals still achieved rapid growth in overall performance in the ups and downs of the industry situation last year. In 2021, the annual shipment of terminals exceeded 100 million units, of which 50% were self-developed chips. The overall revenue of the consumer business reached 25.73 billion, an increase of 59.2% year-on-year. Mobile phone product revenue increased by nearly 40% year-on-year, and household terminal revenue increased by more than 80% year-on-year.
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