How to link Gen Z and keep breaking the circle?
This is the direction of thinking and the trajectory of efforts of Changan Mazda, which has just passed through 2021.
The vast desert, the starry sky, and fans want to talk, last June, in the vast Kubuqi Desert of Ordos, Changan Mazda and hundreds of users, fans gathered here, imagining the dream, the future, the love of Changan Mazda, year after year, from Beijing to Nanjing, from Changsha to Ordos, at each fan carnival, Changan Mazda pushed users to the C position on the stage, let them express themselves freely.
Hand in hand reality show variety show, walking with youth idols, in August last year, Zhejiang Satellite TV's outdoor fun exploration reality show "Hi Fang Pie", Changan Mazda's full lineup of product lineup next-generation MAZDA3 Axela, MAZDA CX-30, MAZA CX-5 as the official designated car, together with five youth boy band idols, opened a wonderful journey of human and horse integration, so that the dazzling car shadow of the red soul stood in the center of the Z era vision again and again.
Eclectic, and e-sports "play out of bounds", last December, Changan Mazda People's E-sports Super League King Glory Challenge, attracted a total of 340 teams to participate, the number of live broadcast viewers of the promotion match exceeded 15 million, the number of social interactions on the recruitment platform exceeded 100,000 times, and the popularity of the whole network topic exceeded 40 million, Changan Mazda's beautiful and stunning cross-border marketing played the emerging circle of young traffic.
A scene of warm and surging moments has become the moment when Changan Mazda and users are most in touch with each other in 2021, walking into their world in a way that young people like, shouting together, and growing together, which is Changan Mazda's "user +" thinking.
Standing at the beginning of 2022, Changan Mazda, after completing the integration of the two horses, is about to open a new chapter of the Mazda brand.
On January 1, in Nanjing and Chongqing, Changan Mazda Automobile President Nakajima Andi and Changan Mazda Automobile Executive Vice President Fu Yuanhong, respectively, delivered the keys to the two new car owners, the sense of ceremony was full, welcoming them to join the Changan Mazda 3.2 million user family, and once again stressed to the outside world that after the integration of the two Horses, in the service field, follow the principle of "full car system, full scene, full time" in the service field: door-to-door delivery of the car, benefiting the whole Mazda car series; customer three-pack service, reach the full scene of the car; the service is not closed, and the New Year care is full-time. It is not difficult to find that on the first day of the new year, the foothold of Changan Mazda's first marketing action is still "users" and value marketing based on the premise of "respecting users".
"Based on the Chinese market, serving Chinese users, and promoting the Mazda brand into a new era", this is the new brand mission of Changan Mazda integrated by the two Horses, in 2022, Changan Mazda "cared for users" rushed to the road.
Proofread by Li Haihui
Source: Purple Cow News