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The 2021 job market for college graduates is out: the Internet/e-commerce boom has declined significantly

author:Anhui net

At the end of the year and the beginning of the year, in order to accurately portray and objectively reflect the job market situation of college graduates, the China Employment Research Institute of Chinese Min University and Zhilian Recruitment, China's leading career development platform, jointly launched the Mainland '2021 College Graduates Job Market Boom Report'. This report uses the big data analysis of Zhaopin Recruitment (zhaopin.com) to reflect the change in the proportion of job vacancies and job seekers in the job market of mainland college graduates in 2021 through the dynamic changes in supply and demand indicators such as different industries and occupations, different regions and cities, and different types of enterprises, and conducts an overall analysis and judgment on the degree of prosperity in the job market.

The report shows that the total employment volume of the job market for college graduates in 2021 is stable and under pressure, and the changes between supply and demand are different. By industry and occupation, the fund/securities/futures/investment boom rebounded month-on-month, and the Internet/e-commerce boom declined significantly. The eastern region had the highest CIER in the eastern region, close to the central and northeastern regions, and relatively low employment in the western region. The employment prosperity index of large enterprises is higher, and the employment prosperity of small and medium-sized micro enterprises is low, but from the year-on-year point of view, the large enterprise prosperity index CIER has dropped significantly.

The job market for college graduates will generally stabilize in 2021

The sector with the best employment boom is the intermediary service industry

In 2021, the supply and demand ends of the employment of college graduates generally stabilized, and the prosperity index fell in the fourth quarter under the downward pressure of both sides of supply and demand. In terms of monthly point of view, in terms of recruitment demand, January to June 2021 are higher than the same period last year, March to April reached the highest, July to September and the same period last year basically flat, after a decline; in terms of job search supply, college graduates job search is cyclical, compared with last year, this year's college graduates can choose to participate in offline campus job fairs and other channels, the number of online job seekers in February to June are lower than the same period last year, reaching the highest in March, while August and September are the same as the same period last year, 10 ~ December was higher than last year; in terms of the CIER index, February to June 2021 were higher than last year's level, August and September were basically the same as last year, and October to December were lower than the same period last year.

The 2021 job market for college graduates is out: the Internet/e-commerce boom has declined significantly

The sector with the best employment boom for college graduates in the quarter was the intermediary services sector, with a CIER index of 13.3. In addition, the employment boom in the fund/securities/futures/investment, education/training/colleges, Internet/e-commerce, instrumentation and industrial automation industries is also relatively good. From a quarter-on-quarter point of view, the employment boom of funds/securities/futures/investment, instrumentation and industrial automation in the quarter increased month-on-month, mainly due to the rapid rise of digital financial fields such as the current "digital yuan", as well as the rapid development of industrial automation, intelligent manufacturing and other industries, which also brought benefits to the employment of college graduates in related industries.

The sector with the lowest employment sentiment index for college graduates in the quarter was aviation/aerospace research and manufacturing, with a CIER index of 0.12. In addition, the CIER index of energy/minerals/mining/smelting, gifts/toys/arts and crafts/collectibles/luxury goods, rental services, tourism/vacation and other industries is also relatively low. The relatively poor employment boom in these industries means that the competition for college graduates is also fierce.

The 2021 job market for college graduates is out: the Internet/e-commerce boom has declined significantly

After the implementation of the "double reduction policy", it has had a significant impact on college graduates who have tutored occupations in primary and secondary school courses. From the perspective of recruitment demand, from October to December 2021, the number of recruitment demand for primary and secondary school course counseling has declined continuously, especially in November; and from the perspective of job supply, the number of job search deliveries in the fourth quarter has rebounded slightly. Looking at the employment sentiment, the sentiment index fell to 1.31 in December, the lowest since all quarters of the year.

The eastern part has a higher degree of employment prosperity

The degree of employment prosperity in the western region is relatively low

In terms of regions, the CIER index in the eastern region was the highest at 0.83 in the quarter, and the CIER index in the central and northeastern regions was close at 0.59 and 0.56, respectively; while the employment boom in the western region was relatively low, at 0.47. Year-over-year, the Eastern, Central, Western and Northeast CIER indices all declined.

The 2021 job market for college graduates is out: the Internet/e-commerce boom has declined significantly

Specifically, the CIER indexes of the Yangtze River Delta City Economic Circle and the Pearl River Delta City Economic Circle in the quarter were close at 0.89 and 0.88 respectively, while the employment boom in the Beijing-Tianjin-Hebei Urban Economic Circle was relatively low, at 0.53.

In the fourth quarter of 2021, the CIER index of college graduates in first-tier, second-tier and third-tier cities is basically close, of which the CIER index of first-tier and second-tier cities is the same, both of which are 0.77, the CIER index of third-tier cities is 0.74, and the CIER index of new first-tier cities is 0.60. From the perspective of year-on-year changes, the employment boom in third-tier cities has decreased significantly year-on-year.

Beijing, Shenzhen, Shanghai, Guangzhou and other recruitment needs are more

Similarly, the number of job seekers is also higher

From the perspective of the employment situation of different cities in 2021, the cities with more recruitment needs are Beijing, Shenzhen, Shanghai, Chengdu, Guangzhou, etc.; the cities with more job seekers are Beijing, Chengdu, Guangzhou, Shanghai and Shenzhen; the cities with the highest CIER index are Xianyang, Daqing, Jiaxing, Zhongshan and Ningbo. The above analysis shows that from the perspective of recruitment demand and the absolute number of job deliveries, the total recruitment and demand of first-tier cities and some new first-tier cities are still in a leading position, while the cities with better employment boom are second- and third-tier cities.

The results of the change in the CIER index of college graduates in first-tier cities show that from the perspective of recruitment demand and job supply, the recruitment demand and job search delivery number in first-tier cities have increased, but the latter has risen significantly, making the CIER index decline. Specifically, the absolute value of the number of recruitment demand and job search delivery in Beijing is higher than that of other first-tier cities, but from the perspective of the employment prosperity index, among the four first-tier cities, the CIER index of college graduates in Shenzhen and Shanghai is relatively high.

In the fourth quarter, the employment of college graduates in large enterprises was relatively good, with the CIER index of 0.98, indicating the basic balance between supply and demand; while the CIER index of medium-sized and small enterprises was close, 0.60 and 0.56, respectively, and the CIER index of micro-enterprises was lower, at 0.45, indicating that the employment competition of college graduates in these types of enterprises was relatively fierce. However, compared with the same period last year, the CIER index of large enterprises has dropped significantly.

From the perspective of recruitment demand, the number of recruitment needs of small enterprises is relatively the largest, while the number of recruitment needs of micro-enterprises is basically stable, while the number of recruitment needs of large enterprises is slightly higher than that of medium-sized enterprises, but after September, the number of recruitment needs of large enterprises has declined, especially in November, the number of people in recruitment has remained stable, while the recruitment demand of medium-sized enterprises has remained stable; from the perspective of job hunting, after entering September, the number of job seekers of different enterprise sizes has risen significantly; under the role of demand remaining stable or declining, and the supply has risen, The CIER index showed a downward trend.

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