Shanghai aunt Xu Meijuan, who passed by an oriental cable business hall on Xietu Road near her home these two days, was attracted by the "micro-site" of helping the elderly. Seeing that there were young volunteers at the site, she took out her mobile phone and asked: "I heard that Starbucks pushed a 'coffee has a bureau', Nong knows where to book cutting?" ”
"Coffee has a bureau" is a new social method that Starbucks has taken the lead in launching more than 60 stores in Shanghai, Shenzhen and other four cities, and three or five confidants can organize a bureau to make an appointment to the store, led by only 600 Starbucks regional coffee masters in the country to explore the mystery of coffee flavor. Xu Meijuan and her elderly girlfriend group also want to catch this fashion. Site volunteer Xie Weiling understood Aunt Xu's intentions, demonstrated and downloaded the Meituan App, and then taught Aunt Xu to search for "Starbucks", find the top of the "1971 living room exclusive space", and then make an online reservation for the elderly girlfriend group "Coffee Bureau" according to the optional stores.
Xu Meijuan told reporters that she had a slight difficulty in using her smartphone, but she especially wanted to learn, hoping that the people around her would not abandon and help. There are not a few such elderly people who are afraid of falling behind and eager to enjoy the digital life. Last year, Zhang Ying, a member of the National Committee of the Chinese People's Political Consultative Conference and deputy director of the Shanghai Municipal Commission of Economy and Information Technology, together with 24 members, put forward a proposal to bridge the "digital divide", which was selected as the excellent proposal of the Shanghai Municipal CPPCC in 2021. According to relevant surveys, more than 70% of Shanghai's population aged 60 and above cannot operate health codes independently, and 71% of the elderly "want to learn online shopping skills".
Today, the elderly citizens of Shanghai can, like Xu Meijuan, access digital elderly assistance services at their doorstep. The reporter learned from the Shanghai Smart City Development Research Institute that the first batch of 153 digital elderly "micro-sites" in Shanghai have covered 16 districts, and their positioning and navigation information has also been launched on apps such as AutoNavi Map and Baidu Map. Members of the public can also pay attention to the "Shanghai Digital Partnership Scheme" public account for more details.
153 digital elderly "micro-sites" have covered 16 districts in Shanghai, including 9 in Chongming and 23 in Pudong New Area.
It is understood that the site chooses to cooperate with telecommunications, mobile business halls, bank outlets, libraries, etc., and the site is accompanied by a "Digital Partner Program how to use smart phones" (version 1.0) learning manual for the elderly citizens to receive on demand, including with the application, health cloud, municipal hospital Internet general platform, AutoNavi map, Alipay, Jingdong Tojia, Hema and other commonly used Apps or Mini Programs operation guide. At the same time, the site is also equipped with information helpers wearing the blue volunteer costume of the "Digital Partnership Program", who are volunteers recruited by the Municipal Commission of Economy and Information Technology since April last year, and can provide face-to-face, hand-to-hand Q&A assistance services for the elderly.
Last year, under the guidance of the Office of the Shanghai Municipal Leading Group for Urban Digital Transformation, Shanghai launched the "Digital Partnership Program", linking relevant commissions, enterprises, Shanghai Smart City Development Research Institute and other social organizations to start from the transformation of Internet applications, the construction of "one-click" scenarios, online and offline training, so as not to let the elderly and disabled people be left behind in digital transformation.
Shanghai online new economy enterprises gather and actively participate in the transformation of aging, Shanghai also has a wealth of digital scenes, but also has a system to bridge the digital divide, which makes the digital capabilities of the elderly in Shanghai frequently "out of the circle". Recently, "Shanghai mother-in-law fancy persuasion to break up" rushed to the hot search, said that an old mother in Shanghai, her daughter loves to drink coffee, because she does not want her daughter to marry far away, the old mother cleverly uses the digital service of the "Hungry Mo" platform to find iron evidence of the high density of Shanghai coffee shops and delivery sites, hoping that the daughter who pursues quality life can stay in Shanghai.
The old mother in Shanghai cleverly used the digital service of the "Hungry Mo" platform to find ironclad evidence of the high density of Coffee Shops and Delivery Sites in Shanghai, and persuaded her daughter to stay in Shanghai.
In addition, since last year, the "Shanghai Digital Partnership Program" has organized "digital experience officers" over the ageing of more than 60 years old to evaluate the aging transformation of more than 130 websites and apps in Shanghai. Among them, the 64-year-old Wu Lihua is particularly powerful, she can skillfully play with the WeChat public accounts of more than 20 science and technology museums, museums and cultural and artistic institutions in Shanghai, and has successfully grabbed the public welfare tickets launched online by these institutions more than 20 times.
Wu Lihua, 64, proudly showed reporters her newly grabbed tour ticket to an art museum. (Photo by Li Ye)