In 2021, the general tone of regulation and control of the real estate industry remains unchanged, and the real estate market has undergone a transformation of the deep adjustment in the first half of the year and the second half of the year, and the corporate structure has been further reshaped. Nowadays, measuring whether a company is high-quality is no longer a one-sided dimension in which scale is king. Only by embracing change and perceiving change can enterprises "stay"; only by balancing the "unchanged" of adhering to the original intention and the "change" that conforms to the torrent of the times can they "go further".
In the new development model, how should enterprises seize the opportunity and win rapid development? On January 19th, the 2021 Model China Cover-West China Top50 Urban Development Forum was held in Chengdu.
Real estate is not only a "house" in the narrow sense, but also involves multiple upstream and downstream industries, and in a broad sense, it carries the people's unremitting pursuit of a better life.
This year's cover - West China Real Estate TOP50 Urban Development Forum Roundtable Dialogue Session, with the theme of "New Opportunities in the Pan-real Estate Ecosystem under the New Development Model", invited Yang Zhao, General Manager of Jinke Sichuan Region, Fang Zhefeng, General Manager of Chengdu Greentown Sichuan Cuisine Town Industrial Co., Ltd., Shu Xiaoyun, Planning Director of Red Star Macalline Sichuan Yingfa Center, and Mickey, General Manager of Chengdu Net Zhongfang Technology Co., Ltd., to share cutting-edge thinking and collide ideas on their respective areas of expertise.
In 2021, the "Outline of the Construction Plan for the Twin Cities Economic Circle in Chengdu and Chongqing Region" was officially released. The "Outline" proposes that the chengdu-Chongqing twin-city economic circle will be built into an important growth pole and a new driving force for high-quality development across the country. Faced with the opportunity of the times for the construction of the twin-city economic circle in the Chengdu-Chongqing region, how can Jinke seize the opportunity and meet the challenge?
Yang Zhao, General Manager of Jinke Sichuan Region: The construction of the Twin Cities Economic Circle in Chengdu-Chongqing region is a national strategy, which has opened up a broader space for the high-quality development of Chengdu-Chongqing region in the new era, and is of great significance to the construction of a new development pattern of china's economy with double circulation.
As the only inland city circle, cultivating and developing into a twin-city economic circle in chongqing is conducive to leading the development of China's western region and expanding the new space for national economic growth; it is conducive to giving play to the unique location advantages of connecting the southwest and northwest and connecting domestic and foreign countries, promoting the strategic integration and interaction of the Yangtze River Economic Belt and the Silk Road Economic Belt, and is more conducive to exploring a new urbanization model in the western region.
Jinke has always been a participant and promoter in the construction of Chengdu and Chongqing. By 2021, Jinke Chengdu and Chongqing have been stationed in more than 45 cities, developing more than 280 projects, with annual sales of nearly 60 billion yuan and serving more than one million owners, promoting employment growth and economic development while promoting the development of local urbanization.
Jinke's "3rd Five-Year Plan Strategy" clearly points out that two upgrades and three transformations will be strongly implemented at the strategic level: from traditional real estate to technology real estate, from traditional property services to smart services; from single-track to multi-track coordinated development, from high-speed development to high-quality development, from conventional development model to innovation-driven mode.
In the next step, Jinke will strengthen cooperation with Chengdu-Chongqing region in terms of strengthening smart services, optimizing the technology industry, and doing practical business, tourism and health care under the framework of adhering to the high-quality development strategy of "four-in-one ecological synergy", and further provide high-quality and diversified products and services for a better life on this basis, forming a new strategic pattern of ecological synergy.
In 2021, the No. 1 document of the Central Committee re-mentioned rural revitalization, and the new format represented by industrial towns continued to heat up, and the small town industry was not only an important force for rural revitalization, but also an extension of empowering a better life in the city. Although Greentown has been deeply cultivating the construction of the town for 18 years, the Sichuan Cuisine Town located in Pidu District of Chengdu is the first town work that Greentown has done in Sichuan, what are the highlights of Greentown design in building a Sichuan Cuisine Town, and how will it empower the city to live a better life after its completion in the future?
Fang Zhefeng, general manager of Chengdu Greentown Sichuan Cuisine Town Industrial Co., Ltd.: First of all, we think that the town is promising, and there are poems and faraway places. We have been deeply engaged in the construction of small towns for 16 years, and there are currently 26 greentown towns in the country, and we have achieved good social effects.
Chengdu Sichuan Cuisine Town is located in the core point of the Rural Revitalization Demonstration Zone in Pidu District. In the creation of Sichuan cuisine town, in addition to wanting to promote Sichuan cuisine culture and Sichuan cuisine to the world, so that Sichuan cuisine town becomes a Chengdu food parlor, we also want to interpret Sichuan life and even barrier-free communication between people as a very important plate of Sichuan cuisine town. The concept of building a small town without strangers is our most basic inheritance.
The project plans to have a characteristic commercial volume of about 60,000 square meters, including the private dishes of Sichuan cuisine masters, the famous chefs of Sichuan cuisine, and the construction of cinemas, supermarkets, homestays, and Sichuan cuisine industry research institutes, etc., with the goal of benchmarking projects in the region.
At the same time, we hope to start from research and development, deeply integrate with agriculture, and let everyone eat better and healthier. Sichuan cuisine town is not only a demonstration site for rural revitalization, but also an important supporting facility for China's Sichuan cuisine industry, and it is planned to become a place for front shops and factories, livable and suitable for work and travel.
Greentown hopes to land five similar towns in Chengdu and Chongqing within five years, and we believe that towns must be an important part of future rural revitalization.
As a well-known home circulation enterprise in China, Red Star Macalline has been committed to the aesthetic development of China's home furnishing industry for more than 30 years, and has always taken "improving the taste of consumers' home life" as its responsibility, and under the goal of high-quality development, how to further renew a better life and help the happiness of chinese people at home?
Shu Xiaoyun, Planning Director of Red Star Macalline Sichuan Yingfa Center: Red Star Macalline does not actually produce a specific product, but creates a convenient and reliable platform for the people to live at home, helping everyone achieve the ideal home life.
In recent years, we have observed changes in consumer habits, while upgrading platform products, paying more attention to meeting the needs of customers at the cultural and spiritual levels, and there have also been changes in marketing.
For example, in 2021, together with Cover News, we created the "Great Domestic Products" project, excavating many Chinese-made brands with consumer vision, media vision, and industry vision, showing the production strength behind them and the iteration of their products, setting off a boom in the industry. Let more people understand the story and strength of domestic brands, and enhance the national pride of customers to use high-quality domestic brands.
By the end of last year, Red Star Macalline has been stationed in many cities in Sichuan, opening more than 20 shopping malls, we hope that these shopping malls can bring better products, better services, and better ideas to more cities and more people.
As a third-party supervision platform, known as the "Didi" of the housing inspection industry, it has now entered more than 40 cities such as Chengdu, Beijing, Shanghai, Guangzhou, Shenzhen, etc. The inspection of the house as the first step of the owner's new home, but also represents the expectation of the new home and a better life.
Mickey, general manager of Chengdu Wangzhong Housing Inspection Technology Company: WangzhongFang inspection was established in 2010 and has now entered many cities across the country. By the end of last year, it had served 200,000 owners nationwide.
Many people think that our home inspection service is to "find fault" for developers, and their experimental houses are not blocked but sparse. Last year, we cooperated with the Cover News Inspection Group to jointly produce a number of high-quality home inspection reports to provide readers with high-quality home inspection science content, and more people learned about the importance of home inspection.
We have also reached cooperation with a number of housing enterprises, and the company invites us to carry out risk investigation and quality control in many aspects such as housing construction and delivery, helping enterprises at the same time, but also helping consumers to buy more suitable houses and help meet the people's pursuit of a better life.
Cover news reporter Huang Yihui
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