Originally thought that the car market before the Spring Festival would tend to be flat, I did not expect that the news that FAW Toyota introduced the 15th generation crown in the original import method would become today's front page headlines.
Judging from the latest news reported by many media reports, the 15th generation of crowns has accepted reservations, and the price is expected to be between 350,000 and 450,000 yuan, and it is expected to arrive in the store in the middle of this year.
As for the price increase that everyone cares about, although everything is still unknown, but as far as the current situation is concerned, since the domestic Sai Na has to add 70,000 or 80,000, the pure import of the fifteenth generation crown must not start from 100,000?
However, despite these uncertain news, the arrival of the fifteenth generation crown, like a catfish, is bound to have a catalytic effect on the domestic C-class luxury car market.
Because the product strength of the fifteenth generation crown is indeed quite strong, the overall use of the latest design style, the front face is equipped with a large size blackened mesh, and the two sides are equipped with sharp LED headlight groups. The side of the car adopts a long rear suspension and short front overhang layout, with smooth lines and a slippery back design, creating a good sporty atmosphere. In the words of many netizens, who dares to spray this generation of crown old dragon bells this time, people are ready for today's young people.
Let's look at the three major pieces of the core. TNGA-N rear-drive platform to create, 2.0T, 2.5L hybrid, 3.5L V6 three kinds of power, 2.0T is equipped with 8AT gearbox, 2.5L and 3.5L is a hybrid version, the high-end also gave the four-wheel drive, and this generation of crown center of gravity height reduced by 15mm, which will make the domestic small partners to cry.
You say such a fragrant crown, can it not affect the three giants of the C-class luxury car market, Audi A6L, BMW 5 Series and Mercedes-Benz E-Class?
Just like many small partners sighed, the fifteenth generation of crowns this time suddenly stirred up, "56E" last year to take away the offer, this year I am afraid to spit out.
If you think about it carefully, looking back at the luxury car market in 2021, due to the shortage of chips, Audi A6L, BMW 5 Series and Mercedes-Benz E-class terminals have received a lot of discounts, after all, brands like "70% Off Tiger, 60% Off Leopard" have received some discounts.
For example, Audi A6L, the price of a top A4L in the past, almost can buy the entry of A6L, now only have to think about it; BMW 5 Series and Mercedes-Benz E-class dealers are very tough, want to talk about discounts is only a little, more than not at all. Are a look of love to buy or not to buy, anyway, chip shortage, you do not buy a lot of people lined up to buy.
However, the fifteenth generation of crowns came to the situation is interesting. After all, this is the Japanese Toyota Crown, the exclusive car of many local presidents, and although "56E" is a star-studded BBA, an absolute domestic first-line luxury brand, the domestic identity is compared to the import identity of the fifteenth generation crown, and the consumers of the door are clear in their hearts.
Perhaps it is really like some netizens lamented, halfway out of the fifteenth generation of crowns, "56E" lying to win the era, has become a thing of the past. So, what kind of fame do you think the fifteenth generation of crowns can mix in the Chinese market? Welcome to leave a message at the end of the article.