"3, 4, C is not bBA", I don't know how many people will be affected by this "keyboard proverb" when buying luxury cars, anyway, A J is listening to it. So I had enough budget to buy a BBA mid-size car, so I had to put it on top of a medium-sized car. According to his theory, the money was spent anyway, and the result was still the effect of "night travel in brocade", which was not as good as "one step in place". However, reality seems to have made a joke with him, last year's luxury car market under the influence of chips, terminal prices have been firm. Can AJ's car purchase plan still be realized? (Note: This story comes from a real case)
"I" am very single-minded and only look at the BBA
From the very beginning, AJ was very "single-minded" when he considered buying a car, that is, he only targeted BBA models of first-line luxury brands. At the same time, the family's budget can also support him as a "self-sufficient" worker to start a "popular" luxury car like bmw 3 series, Mercedes-Benz C-class, Audi A4L and so on. The reasons that led to his "lack of people's hearts" were also discussed at the beginning, saying that it was not good to listen to face, and it was also the common sentiment of people to say that it was good, especially in the domestic car buying environment, it was impossible not to consider face.
However, after upgrading the target to the Mercedes-Benz E-Class, BMW 5 Series, audi A6L this grade, Audi A6L first "fell behind". On the one hand, in the previous "3, 4, C" comparison, the three cars have done well in young sports, simply put, they all look like the cars driven by AJ. But in "5, 6, E", the Audi A6L seems to be inconsistent with his "temperament" from both tradition and design. On the other hand, in the absence of core environment, the audi A6L terminal price impact is larger, after losing the cost-effective advantage, the brand attractiveness with the other two seems to be slightly inferior.
The remaining BMW 5 Series and Mercedes-Benz E-Class are more difficult to choose, after all, under the blessing of the big standard, the appearance of the Mercedes-Benz E-class is also menopausal, and the brand bonus of the logo cannot be ignored. So how will AJ choose? We are still "pressing the table" here, starting with the Mercedes-Benz E-Class to see how it is currently "in hand".
The low-end discount is more than 3,000, and some cars are available in the store
From the situation learned from a Mercedes-Benz 4S store, the current condition of the Mercedes-Benz E-class car in the store is acceptable, especially the mostly low-to-medium models. In the case of the new year's close, if the order is placed according to the model and color condition of the store inventory, the problem of catching the car before the new year is not big. It seems that the situation of BBA vehicle tension last year is much better now.
However, the preferential situation can only be said to be decent, such as the E 260 model with a relatively low threshold, and the preferential range is about 40,000 yuan. The high-power version of the E 300 model has a smaller discount margin, only about 37,000 yuan. The salesman obviously also saw the bottom card of A J's "playing swollen face and filling fat", so he took the trouble to recommend the most introductory E 260 L sport type (the guidance price was 439,900 yuan), and said that the discount was on the basis of 40,000 yuan, and it could be discussed.
Let's first calculate the landing of the model according to the preferential margin of 40,000 yuan, and the price of the naked car is 399,900 yuan. Taking into account the estimated purchase tax of 35,000 yuan, the insurance and other related expenses of the estimated 9,000 yuan, and the estimated 1,000 yuan of license plate and other expenses, the full landing price of the model is about 444,900 yuan.
C-level makes E-level "embarrassing"? Giving BMW a chance is also "not in the middle"
Although the 260 model of the Mercedes-Benz E-Class has changed back to a 2.0T engine, this does not change the state of this generation of Mercedes-Benz E-Class has entered the late stage of its career, which can be seen from the new generation of Mercedes-Benz C-Class. The new C-class is similar to the interior design language of the big brother S-class, which makes the E-class sandwiched in the middle quite awkward. Even with the replacement of the C-class, the body size is also significantly closer to the E-class. These make the Mercedes E-Class have a feeling of not being in front of the village, but fast after the store. In terms of price, although the new C-class is priced higher, the current terminal preferential range and E-level gap is not large. As a brand new model, such a preferential situation also makes the E-class of "Lao Ji Futuo" very embarrassing.
However, the Mercedes-Benz E-class offer is not strong, and the BMW 5 Series next door is not much better. And the situation of the two cars is also very similar, this generation of 5 Series has also undergone a mid-term redesign, moving towards the end of their careers. But this does not seem to affect the success of this generation of BMW 5 Series in the domestic market, and the sales performance may give the 5 Series and E-Class the confidence to stand firm in terminal prices. However, with the sharp easing of chip problems, the performance of Mercedes-Benz and BMW on terminal offers seems to be beginning to loosen. If you are not in a hurry to use the car, look at the situation after the Spring Festival, maybe there will be a "surprise"?
Write at the end:
In addition to the comparison of product strength, the performance of Mercedes-Benz E-Class and BMW 5 Series in terms of retention rate is also more interesting. Judging from the information queried online, a BMW 5 Series 2017 525Li luxury design set has been on the brand for about 5 years, the mileage is about 43,000 kilometers, and the current price of second-hand cars is about 300,000 yuan. And a Mercedes-Benz E-class 2018 model modified E 300 L sports fashion model, about 3 years on the card time, the mileage of about 50,000 kilometers, the current price of second-hand cars is about 360,000 yuan.
From the data alone, the value preservation of the Mercedes-Benz E-Class seems to be inferior to that of the BMW 5 Series. However, in fact, considering that the model year has a greater impact on the purchase tax, and the two cars are also different in total price and vehicle condition, so in the medium and short period of time, the preservation of the value of the two cars cannot be opened to a significant gap. More experienced, in the case of medium and long-term cycles, the preservation of the value of Mercedes-Benz's main models will still be slightly distance from Bmwra.
And in the end, our A-J classmates obviously didn't have the courage to take down a Mercedes-Benz E-Class or BMW 5 Series now. In addition to waiting for the change in the terminal price of the two cars after the Spring Festival, it seems that there is no better way now. However, this time there is also a gain, because after he saw the real car, he was ready to "compromise" the mercedes-Benz C-class.