Text/Dong Review/Zi Yang Correction/Zhi Qiu
In recent years, China's smartphone industry has achieved quite good development results.
Although the domestic mobile phone giant Huawei has been affected by the chip shortage, the smartphone business has gone downhill. However, after Huawei fell, domestic smartphone manufacturers such as Xiaomi, OPPO and vivo began to focus on the high-end smartphone market share divided by Huawei, and are trying to find and form their own unique selling points and positioning, and constantly sprint to the high end.
Xiaomi, OV hard hard apple
Since the end of 2021, domestic smartphone manufacturers have opened the "power" mode and have launched a number of flagship smartphones. At the same time, a number of domestic mobile phone manufacturers have invariably chosen to "benchmark" Apple.
On December 22, Vivo released the vivo S12 series of mobile phones, with this appearance similar to Apple's iPhone 13 series, took the lead in firing the first shot of hard Apple.
On December 28, Xiaomi officially held the Xiaomi Mi 12 series conference. At the press conference, Xiaomi Lei Jun unabashedly shouted out the slogan of "benchmarking and learning Apple".
On the evening of January 5, the launch of the new brand iQOO 9 series was officially held. Although the iQOO 9 series conference did not directly shout out the slogan of benchmarking Apple, the starting price of iQOO 9 Pro of 5999 yuan is undoubtedly on par with Apple, and the flagship product of Apple is hard.
At the same time, the brand glory independent from Huawei released its first folding screen mobile phone Honor Magic V on January 10. At the press conference, Honor CEO Zhao Ming was as high-profile as Lei Jun, and directly proposed to create an operating system that rivals or even surpasses Apple's iOS.
Spelling performance is obsolete
As mentioned earlier, Huawei is affected by the lack of core factors, and now its market share in the high-end smartphone track has been almost divided.
For a number of domestic smartphone manufacturers, in addition to coveting Huawei's market share and wanting to compete with Apple, the main reason is that in the second half of 2021, Apple has made a lot of money in the Chinese market mobile phone market with the autumn new flagship mobile phone iPhone 13 series, winning the Chinese market mobile phone sales champion for two consecutive months, which has stimulated the domestic flagship machine to a certain extent.
In fact, domestic mobile phone manufacturers such as Xiaomi and OV have been sparing no effort to impact the high-end. But at that time, the way the above-mentioned mobile phone manufacturers hit the high-end was to constantly pursue the ultimate performance.
Unfortunately, after domestic mobile phone manufacturers have basically reached the ceiling in terms of imaging systems, screens and chip heat dissipation, in addition to further making the domestic flagship machine roll, the sales of Apple's iPhone and the audience have not caused a corresponding impact.
Nowadays, Android mobile phone manufacturers who pursue extreme performance failure seem to have realized the problem and began to turn to the adjustment and upgrading of product lines.
What does domestically rely on to break the iPhone myth?
Nowadays, Xiaomi, OV and other domestic mobile phone manufacturers have officially begun to harden Apple, what does domestic want to rely on to break the iPhone myth?
Judging from the several flagship machines that are directly benchmarked against Apple's iPhone released so far, domestic production has begun to exert efforts to adjust the system and face up to the actual daily needs of consumers.
For example, the Xiaomi 12 series just released by Xiaomi has changed the previous parameter stacking materials, but put the selling point into the actual daily experience of consumers. The CyberFocus focusing technology used in the Xiaomi 12 series effectively solves the problem that consumers are difficult to focus on the image in the daily shooting process, and the practicality is very fragrant.
iQOO 9 is to support LTPO stepless variable speed 2.0 technology, consumers in the daily use of the process, according to the different use scenarios, between 1-120Hz, at will to switch the refresh rate of the screen.
Write at the end
Then again, when the domestic period began to abandon the cost-effective advantage to impact the high-end, if you want to get the recognition of consumers, you must improve the daily user experience.
At the same time, in addition to the upgrading of product design, it is also crucial for domestic products to impact the high-end and enhance the scientific and technological content of their own products.