Based on the data of major data research companies, no matter what the ranking of major brands in the world is, the data have one thing in common, that is, in the past first quarter of 2022, whether it is the global market or the Chinese market, the smartphone is all down year-on-year and month-on-month. This shows that the development of the smartphone market has encountered a bottleneck, and consumers are increasingly less and less in demand for replacement.
However, there are always exceptions to everything, and the global smartphone market is falling year-on-year, which does not mean that the sales of any brand are declining. On April 29, Counterpoine, a well-known data research company, analyzed the market in Q1 and came to the conclusion that Apple became the biggest winner. Because the overall market is falling, but Apple's overall share is rising, let's use the data to illustrate:
Looking at the world's top five brands in the first quarter of 2022, Samsung's year-on-year market share rose by two percentage points, Apple's year-on-year market share in Shanghai by one percentage point; Xiaomi's year-on-year market share fell by one percentage point, OPPO fell by two percentage points, and Vivo fell by one percentage point.
Simply put, the three domestic brands are all declining year-on-year, while Samsung and Apple are rising year-on-year. Samsung's rise is due to the strong performance of the Samsung Galaxy S22 series in Q1, while Apple is completely dependent on its own brand influence and the iPhone's product strength. The report also shows that if it were not for the influence of certain objective factors, Apple's performance in the first quarter would be stronger than the actual performance now.
Therefore, in the state of the overall decline of the mobile phone market, the first choice for consumers to change the phone has become Apple's iPhone, which is definitely not a good thing for the brands in the Android camp. Samsung is relatively better, after all, people have a North American market and a European market. But what about domestic brands? In the overseas market is not very stable at all, some brands are still particularly dependent on the domestic market, and what the final result is, I believe everyone can guess.