2021 is over, but its impact on the digital market will not dissipate, but will become clearer over time. This time, we will take stock of which digital products are getting narrower and narrower, and which products are extremely popular.
Drop one, reader.
In the past, the reader also had a major function, that is, embossed noodles, but in 2021, the value of this function is also decreasing. Not long ago, "kindle or exit China" was on the hot search, and everyone felt both sudden and seemed likely. Although it turned out to be only a rumor, it was a fact that the kindle was not hot.
In fact, the update of the kindle has been very slow, and the LTPO screen of the mobile phone can already be reduced to 10Hz or even 1Hz when reading e-books, which seems to be very good with the mobile phone and reading books with the tablet.
Is there still a future for readers? In fact, it is not very optimistic, mainly tablets, mobile phones, folding screen mobile phones these are large and complete devices, the limitations of the reader are too large.
Fall two, Bluetooth smart speaker.
Once upon a time, smart speakers can also be said to be very popular, as long as 99 yuan, you can buy one and put it at home, provide various functions, and you can also have conversations. There are also many passages on the Internet that flirt with smart speakers, which seem very fresh.
But later, voice assistants have been used on various devices, especially on television, and everyone has seen it strangely. The separate smart speaker lacks visual content, and many times it needs to listen carefully out of the ear and consume energy.
At present, smart speakers are developing in several directions, such as upgrading to smart screens, such as becoming part of smart TVs. Smart speakers will still exist, but intelligence is not unique, sound quality is not high-grade, compared to the space for evolution has been very limited.
Fall three, digital cameras.
At the beginning of the new year, Canon Zhuhai Co., Ltd. (Canon Zhuhai) announced the "termination of production of the company". This 32-year-old factory mainly produces digital cameras, which are commonly known as card machines, which cannot be replaced lenses, CMOS is small, low price, and ordinary picture quality.
In fact, due to the perennial suppression of mobile phones, digital cameras cannot be sold at a price, and second, they cannot be sold in quantity, and they are in the position of chicken ribs. The card machine endorsed by fashion stars has long been gone, which is not happening in 2021, but it is nearing the end. This kind of farewell is normal.
Fall four, low-priced 4G mobile phones.
When it comes to low-cost machines, many people will think of cheap, long endurance, or 4G networks. But now, 5G mobile phones are not expensive enough, 1299 yuan can buy a very complete 5G mobile phone.
For example, the Redmi Note 11 and vivo Z5x are all 5G mobile phones with comprehensive configurations. Some people say it's over budget. It is true that 5G mobile phones are still more expensive than previous 4G mobile phones, but it is possible to get the necessary network services in the city, and it is still worth it from the perspective of the input product ratio.
However, in high-end mobile phones, 4G mobile phones are still stubborn, and the main Huawei product attraction is too strong, covering the shortcomings of the mobile phone network.
Speaking of decline, there is naturally a rise. In 2021, many categories are growing rapidly and showing a prosperous scene, and we may wish to take a look at what are specific.
Boom one, charging head.
In 2021, with the rapid increase in the charging rate of mobile phones and other products, the rapid popularization of gallium nitride technology, charging heads ushered in a wave of new developments.
In the past, the situation of several charging heads in the home is being replaced by a single gallium nitride charging head. In this way, many devices can have a 65W, or 40W charging head adaptation, and the desktop is more concise.
Of course, with the exhaustion of this wave of craft dividends, the ceiling of the charging head market can also be seen, and it will not be hot for too long.
Boom two, folding screen mobile phone.
At the end of 2021, the iPhone swept the Chinese market, but there is a saying that at the same point in time, many people said that there is no sense of new iPhone, mainly because the product design is not new, it is still the same.
But at the same time, OPPO's Find N, Glory's Magic V and other folding screen mobile phones are extremely hot, and they sell out every time they are on the shelves, which can be said to be a hard machine.
In fact, many users who have experienced folding screen mobile phones will find that they are now very mature, and have more ways to play and use scenarios than traditional iPhones, and the main problem that is now hot is the production capacity of accessories and the comprehensive cost. With the increase in production capacity and the reduction of costs, the folding screen market will have a great development this year.
Prosperity three, the new power of computers.
With the slow update of the traditional power of computers, more brands, such as those based on the Wuhan Installed Four Dragons, have further expanded their development in the computer field.
As a result, the new forces not only built DIY computers, but also commercial computers and notebooks. Coupled with the addition of Huawei, Honor, Xiaomi, True Self and other brands, the computer market is very lively.
In addition, there are many years ago put down the computer, this time began to launch new products, such as in January TCL released its first laptop Book 14 Go, using snapdragon 7c chip, priced at about 2600 yuan. It can be seen that there are not only Intel, AMD, but also more players involved here.
This also shows that the computer market is indeed not as some brands say, it is a field with extremely high technical content, at least for now, there are more and more participating brands.
Boom four, sweeping robots and other new home appliances.
In 2021, new home appliances have made great strides in development, such as sweeping robots, becoming more versatile, and sweeping and dragging have become popular. In the second half of the year, the sweeping robot also changed water from the water tank to a design with an inlet pipe and a water outlet pipe, which is not gradually washing machine. It is estimated that in 2022, people can indeed use sweeping and mopping robots like washing machines.
In addition, many people have also begun to consider products such as electric curtains, which seem to be dispensable, but after they are really used, they will still feel great convenience, especially at the time of the renovation of new houses or old houses.
In short, it can be seen that the changes in the market are precisely due to people's needs:
In the field of mobile phones, excellent traditional mobile phones are certainly welcomed by the public, but there are also many users who hope to use novel and unique mobile phones, hoping to get more fun with consumption of less than 10,000 yuan, which brings a lot of opportunities to the market;
In the field of home appliances, people are not satisfied with the services that a smart speaker can provide, and hope that the house is more concise and smarter, so many devices are connected together;
In the office field, many users of personal procurement will not choose Lenovo, Dell and HP like enterprise procurement, but will have more choices and can consider more brands;
In the field of lifestyle, the world has undergone major changes, people's lives and leisure have also changed, frequent travel has become local life, digital products also need to be more exciting, more gorgeous, in order to meet people's more indoor life.