On January 13, Canon Zhuhai Co., Ltd. announced that due to the shrinking global camera market and the impact of the epidemic, the company's production will be terminated, and a compensation plan will be negotiated with all employees. In the 32 years since its establishment, Canon Zhuhai Co., Ltd. has come to the end of its life.
As a world-renowned people-friendly camera brand, Canon has many low-cost products, so the audience is wide, sales have been good, Xiao Lei himself learned to shoot, he started a Canon camera. Now that Canon Zhuhai Co., Ltd. is closed, it is not other camera companies that beat Canon, but mobile phones.
In recent years, mobile phone manufacturers have taken shooting performance as the main selling point, and the competition is becoming more and more fierce every year, what 100 million pixels, 1 inch outsole, 10 times periscope hybrid optical zoom, one is fiercer than the other. Mobile phone manufacturers also continue to cooperate with Sony, Samsung and other sensor manufacturers to launch customized mobile phone cameras, shooting effects have been rapidly upgraded, Xiaomi 11 Ultra and even officially announced the standard Sony black card.
This is not to say that the shooting effect of the mobile phone has caught up with the SLR, and the mobile phone priced at 10,000 yuan is not as good as the 3,000 yuan SLR. The problem is that for ordinary users, the shooting effect of the mobile phone is completely enough, they can not use the SLR at all, and the beauty effect and post-processing of the mobile phone shooting function are better.
In the eyes of the average consumer, the camera is almost a tear of the times, only suitable for those professionals and shooting enthusiasts. It is also true that in recent years, the overall sales of the global camera industry have declined sharply, and the more compact mirrorless camera is fine, the sales of SLR are really miserable, and although the shooting effect is good, the portability is too poor. Hasselblad, a high-end camera brand that once appeared in Jay Chou's MV, has even been acquired by DJI.
It is worth mentioning that this year, the phenomenon of internal rolling of major mobile phone manufacturers in the field of shooting has declined, xiaomi 12 pro uses Sony IMX 707, in fact, two years ago Huawei P40 Pro equipped with the IMX 700 modification, from RYYB arrangement to RGGB. The main camera of the OnePlus 10 Pro is the IMX 789, which is the same as the previous generation, and the ultra-wide angle main camera is downgraded from the IMX 766 to the JN1.
Perhaps because the internal volume in the field of mobile phone shooting is too serious, resulting in a surge in costs, so this year's major brands have given up on continuing to roll. However, regardless of the attitude of mobile phone manufacturers, the golden age of cameras should never come back.