Apple's ability to make money is obvious to all, and every time Apple releases a financial report, it will cause an uproar in the capital market. Only because Apple has repeatedly hit new revenue highs, a quarter's revenue has exceeded $100 billion to exceed $120 billion, allowing people to really see how profitable Apple is.
However, Apple estimates that some of these money is "saved", saving a lot of costs by not giving away the charging head, and the move of additional sales of charging heads has made Apple make a lot of money.
But because of this incident, Apple was fined again and sentenced to pay 7,000 yuan per person. Is Apple really about the environment? How much benefit does the non-included charging head bring to Apple?
Apple is fined for not coming with a charging head
Apple has been constantly complaining about the lack of creativity of new machines over the years, and from the appearance, the iPhone12 to iPhone13 has only changed the arrangement of cameras. If it is a Pro model, it is impossible to distinguish the specific series model.
However, compared with these, consumers are more concerned about Apple's continuous "subtraction", subtracting some seemingly inconspicuous but indispensable accessories, such as charging heads.
We all know that Apple has canceled the charging head from the iPhone 12, the reason is for environmental protection. If consumers want to not affect the normal use of mobile phones, they can almost only buy additional charging heads. However, Apple's view is that there are many unused charging heads in consumer homes, and there is no need to add extra gifts.
As for whether the idle charging head in the consumer's home matches Apple's charging cable, it is not within Apple's consideration.
Apple has extended the move to the iPhone 13 to cancel the charging head, and if there is no accident, Apple's future new machine products will also operate in this way. Some people opposed Apple's move, but Apple ignored these objections and did not take corrective measures.
Finally Brazil was no longer silent and officially shot at Apple. According to news from Brazil, the local government judged that Apple violated the consumer protection law and demanded 7,000 yuan in compensation for Apple users who did not obtain charging heads.
This is not the first time that Brazil has heard news of action against Apple, and most of it is related to Apple's measures to cancel the charging head. Previously, it was fined $2 million by Brazil for this matter, and this time Apple was fined again.
However, Apple still has some opinions on the fine imposed by Brazil, according to Apple, the mobile phone will come with a C2L data cable, and the USB-C interface charger is everywhere, not necessarily all have to use Apple. Finally, Apple once again elaborated on its environmental protection concept, indicating that it is all for environmental protection.
For Apple's words, it is necessary to investigate deeply. Apple believes that there are charging heads of USB-C interfaces everywhere, but in fact, whether it is Apple's previous charging heads or the charging heads of Android mobile phones, most of them use USB, and it is necessary to distinguish between the front and back.
Only the interface connected to the charging port of the mobile phone is USB-C, and the interface of the data cable to connect the charging head is not what Apple calls USB-C.
So the real situation of most users is that when they buy Apple's new machine, they will find that none of the large number of charging heads idle at home are used. And in order to ensure the fast charging effect, you can only pay extra for a charging head from Apple's official website.
Don't underestimate such a charging head accessory, the price is also hundreds of yuan to start. In addition, Apple's environmental protection concept is also worth exploring.
Is Apple really about the environment?
When Apple hyped up the concept of environmental protection, it found that Apple could easily obtain a large amount of additional revenue profits. When making money and environmental protection are put together, it is inevitable that people think that Apple is to make money, and environmental protection is just an additional behavior, a reason and excuse to take in order to make better money.
Therefore, if you want to distinguish whether Apple is really for environmental protection, you must look at what income return Apple has obtained as a result, and see what contribution Apple has made to environmental pollution emissions by canceling the charging head.
In terms of revenue returns, Apple did not include charging heads to save at least $6.5 billion. Without the space occupied by the charging head, the packaging of Apple's iPhone 12 and iPhone 13 has become significantly thinner, which means that Apple has saved a lot of money in packaging materials.
Based on Apple's hundreds of millions of shipments of mobile phones, large and small can save $6.5 billion from packaging and accessories, equivalent to 42.2 billion yuan.
The remaining charging head can also be sold as a standalone accessory, to an ordinary 20W USB-C charging head to calculate, the official website price is 149 yuan, if Apple sells 100 million mobile phones, the corresponding charging head sales are about 15 billion yuan. If the shipment reaches 200 million, the return on revenue is 30 billion yuan.
Since Apple makes so much money by charging heads, does it really have a practical effect on environmental protection? What is the contribution to environmental protection? In fact, the cancellation of chargers reduces the cost of packaging materials, which can reduce carbon emissions by about 2 million tons per year. In this regard alone, it cannot be said that Apple's environmental protection is just a gimmick, and there are still some practical significance.
Write at the end
Apple's mere move to cancel the charging head can achieve tens of billions of sales, which is equivalent to Apple re-opening up a new way to make money in the originally relatively blank market.
However, compared with Apple's one-shot cancellation of the charging head, Xiaomi Company, on the basis of the same price, lets consumers choose whether to accompany the charger's plan, which will obviously be more deeply rooted in the hearts of the people.
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