"For the sake of environmental protection", Apple decided to cancel the gift of random accessories such as mobile phone charging heads and headphones.
Since the release of the iPhone 12, Apple has gradually canceled the gift of random accessories in the name of environmental protection, which for Apple not only reduces the size of the mobile phone box to reduce the transportation cost, but also reduces the production cost of the charging head, which can bring more profits to Apple, so is it not free to give the charging head compliance?
Buy a mobile phone also have to buy a charging head separately, because the data cable randomly gifted by Apple's mobile phone is Type-C to Lightning interface, ordinary chargers can not be used at all, so you can only buy a new charger, in fact, whether you buy Apple's original charger or a third-party charger, it will increase the cost of consumer use, so Apple's practice has also attracted the attention of many users.
After the release of the iPhone12, law students in Beijing and Shanghai have sued Apple's mobile phone for not giving away chargers, which has also caused heated discussion, but in China, this kind of collocation sales is not a violation of relevant regulations, and even these two students are considered to be in order to rub the heat and become everyone's laughing stock.
Users who support the cancellation of the charger believe that after Apple cancels the charger and headphones that are randomly given away, the price will also fall; users who do not support the cancellation of the charger believe that the cancellation of the charger is not very friendly for ordinary users, and not everyone has a suitable Apple mobile phone charger in their homes, so that everyone needs to buy the charger separately, and the packaging of the charger will also cause secondary damage to the environment, in fact, this is not environmentally friendly.
Since the release of the iPhone12, the sale price of the new iPhone is not much different from the price of the iPhone when the charger is not canceled, and the sales of the charging head, wireless charger and back clip battery have soared, Apple will sell the mobile phone and the charger separately The purpose is naturally clear at a glance, after Apple canceled the charging head, Huawei, Xiaomi and Samsung and other international big-name mobile phone manufacturers have followed suit, and the mobile phone manufacturers have no one to care about such behavior?
The separate sale of mobile phones and charging heads does not meet the regulations of some countries, and the cancellation of the charger by Apple mobile phones thus violates Brazil's consumer protection law, which clearly states that it is forbidden to sell with pairs.
Apple's behavior has seriously violated local regulations, so the court ordered Apple to pay 5,000 Brazilian reals (about 7,000 yuan) in damages to two local consumers. In Brazil, if the distributor has the behavior of matching sales, users can apply for compensation, but foreign companies such as Apple in China are arrogant and cannot be subject to any restrictions.
As a benchmark in the mobile phone industry, Apple's every small action will attract countless followers to follow suit, after Apple canceled the charger, Xiaomi has released 8 models without chargers, Samsung also has 8 models canceled, Meizu, Huawei and other domestic brands have begun to follow suit.
After Apple canceled the charger, domestic users have long developed the habit of spending money to buy alone, the domestic market has been very tolerant of Apple's behavior, when can we be as "tough" as Brazil?