Recently, the term "inner volume" has been very popular on the Internet, what does this mean? I deliberately searched and got the answer: when the development of an industry stagnates, that is, there is no incremental resource, and the entire industry is aggravated by the competition for existing resources. After reading this explanation, I had a flash of inspiration, isn't the current luxury car market "inner volume" serious? First-line luxury brands only BBA, the sales of second-line luxury brands are not enough to pose a threat to them, which is equivalent to no incremental resources, in order to plunder the stock resources, it can only be vicious competitiveness, today you drop 40,000, tomorrow I drop 6, the day after tomorrow he dropped 80,000, with the intensification of the "inner volume", their main sales products are also a glue state - sales have not increased much, profits have declined, but also increased operating costs. But from the perspective of consumers, they are still happy to see them "rolled in".
Source: Multiplying Association
With the release of the December luxury car sales rankings, you will see this "inner volume" trend spreading day by day, 1-6 places are not surprising, still occupied by BBA, in addition to the 34C is 56E, most consumers want luxury B-class cars, it is difficult to bypass BMW 3 Series, Audi A4L and Mercedes-Benz C-Class, most consumers want to buy luxury C-Class cars, BMW 5 Series, Audi A6L and Mercedes-Benz E-Class is insurmountable "three mountains". The remaining 7-10 are the most attractive, which is also the "place where soldiers must compete" for second-tier luxury brands, but the remaining 4 rankings are occupied by Hongqi Automobile, and only Volvo S90 and Cadillac CT6 are on the list of second-tier luxury brands, with 2881 units sold a month and 1599 units a month, which is not as good as the sales data of 3891 units of Hongqi H9.
Among the second-tier luxury brands, Cadillac's sales data is the highest, but since last year, its total annual sales have been surpassed by Hongqi Motors, and this year's total sales data has not yet been announced, but according to the total sales data of 1-11 months, Hongqi Motors has no accidents, and the total sales volume of The whole year will still exceed Cadillac, which is inseparable from the contribution of Hongqi HS5, Hongqi H5 and Hongqi H9, such as Hongqi H9's 2021 annual sales of 34091 units. Although it is not as high as the total sales volume of volvo S90's 37875 units, it also exceeds the sales data of 18922 units of cadillac CT6, and for a domestic luxury C-class car with an average price of more than 300,000 yuan, this "annual answer sheet" is already very good.
It is worth mentioning that the Hongqi E-QM5 is the only pure electric vehicle on the list, from the perspective of product strength, its strength is decent, and it is not as good as many new car-making forces at the same price model, such as its pure electric mileage is only 431km, the maximum power of the former motor is only 136 horsepower, to have no power, to endurance, the price is as high as 239,800 yuan, the only highlight may be equipped with lithium iron phosphate "blade battery" provided by BYD. Being able to sell 1913 units per month does not rule out the possibility of pre-sale, after all, the market time of this car is not long.
Through the total sales of the luxury car market in 2021, BMW "laughed to the end", the first place of luxury B-class cars is BMW 3 Series, the first place of luxury C-class cars is BMW 5 Series, I am curious about what the pattern will be in 2022, after all, the current chip shortage has been alleviated. Finally, let's sum it up: the BBA "inner volume" is serious, the domestic red flag is "fluttering in the wind", and the second-line luxury brand is surviving. So, what do you think about the December limousine sales charts?