Today, the new Ford China Design Center was officially opened at the Ford China Dx Hub "Fortron Valley" in Shanghai, and the new Ford China Design Center unveiled the new Ford Mondeo.
The new Ford China Design Center has the ability to design and develop products for the Chinese market, from design trend research, interior and exterior styling design, color material design, digital interaction experience design to digital model and full-size clay model production. It was upgraded from Ford China Forward Design Studio to include a full-scale sludge model workshop and judging hall with world-class facilities, the only full-featured design center in downtown Shanghai.
In addition to the design center, Ford China Dx Hub "Fuchuang Valley" also includes a number of cutting-edge innovation teams such as intelligent networking and digital experience team, cutting-edge trend research team and electrification team, and collaborates with the product center in Nanjing to further improve the efficiency of cross-departmental collaboration and innovation.
Ford Chinese designers can take full advantage of virtual reality and augmented reality to perform more tests before developing clay models and refine digital modeling. The sludge model workshop has the most advanced high-precision cantilever sludge milling machine, which can greatly improve the efficiency of sludge model production. After the physical model is made, the designer can immerse the sludge model in the professional review hall, combined with the 8K resolution ultra-high-definition LED giant screen and the latest virtual reality review equipment, and can make intuitive design changes on the sludge model at the first time, and then transmit the change data back through the 3D scanning device. At the same time, with Ford's global virtual reality real-time review system, the Chinese design team can conduct efficient online design exchanges and reviews with the design team on other continents at any time.
The extreme proportion of the front and back length of the new-generation Ford Mondeo vehicle, the streamlined top profile, the acceleration of the hood line and the swift shoulder line create an agile, smooth sense of movement, making the movement gene that Ford has always adhered to at a glance. The through-LED daytime running lights not only emphasize the visual width of the whole vehicle, but also exude aggressive deterrence. The tail and front face maintain a harmonious and consistent design, and the unique taillights incorporate classic three-dimensional design elements and outline the surrounding area with a sporty blackening treatment, visually once again emphasizing the body size, creating a beautiful feeling that is both refined and powerful.
The new generation of Mondeo uses day-running lights that cross the front face to have two angles on the sides of the body that resemble those found in traditional Chinese calligraphy. Complements the respiratory scale grille created by the parametric design applied below. Using Ford's classic octagonal grille silhouette, all the design elements of the front of the car radiate around it.
The taillights are outlined using a sporty blackened inner chamber treatment, which once again emphasizes the body size visually – 23mm more in width and 63mm in length compared to the previous generation.
The new generation of Ford Mondeo creates a streamlined body shape of hidden door handles on the side of the car, and the Ford logo above the tail box cover is not only a static logo design, but also the function of the trunk opening button. Among these design elements, the most eye-catching is the penetrating headlight and the breathing 3D parametric scale grille, when the owner approaches the vehicle, the headlights will be lit in turn, and the grille scales are like breathing, welcoming the arrival of the owner with a full sense of ceremony.
The design and development of the next generation of Ford Mondeo will be led by the Ford China team and completed in collaboration with Ford's global design and engineering departments. The new-generation Ford Mondeo will be produced by Changan Ford and will go public this year.