Nissan Xuanyi won the 2021 sales championship, but it is estimated that few people will remember that Xuanyi also has a disciple, that is, bluebird. In November last year, Bluebird's monthly sales were only 3 units, which was almost negligible.
When Bluebird first launched, it was a popular model, from November 2015 to January 2016, sales exceeded 10,000 for three consecutive months, but in just 6 years, why did Bluebird fall from monthly sales of more than 10,000 to only 3 units per month?
Model changes are a failure
If you look at the history of the BlueBird, this is a model with a very brilliant resume, its first generation of models, in 1959, has been 60 years, is the longest production cycle in Nissan's history, the largest cumulative production of the model series. But in fact, in the eighth generation of the Blue Bird, this car has already died, Nissan in order to commemorate this series (and finally circle the money), launched the BLUEBIRD SYLPHY, which is the next generation of Nissan Sunshine B15 series.
As Nissan models continue to become civilian and cheap, Nissan has also changed from a mid-level car to an entry-level family car, and today's generation of Bluebirds was born in this context.
You may not believe that this generation of Blue Bird, at the beginning is to rely on the appearance of food, Blue Bird in the design style basically followed most of the elements of the Friend-Me concept car, at that time, the value of the face is not high or opinionated, but this design is relatively avant-garde, although it is a derivative model of Xuanyi, BlueBird positioning is more inclined to young sports.
But the problem is that the design of the blue bird may be very stunning at first glance, but it is inevitable that the aesthetic fatigue will be avoided after a long time, and the alternative tail design will lead to a great discount in the head riding space of this car, and the narrow window will also make people feel depressed, plus since the advent of this generation of blue bird, almost no changes have been made, and the old interior design has directly dissuaded a large number of consumers.
And the positioning of the sport, and did not show and the same level of model compared with the excellent power performance, this 1.6 self-priming engine with the combination of CVT gearbox, used in the positioning of home comfort Xuanyi is still appropriate, but mounted on the positioning of young sports bluebird, it is obviously a bit different.
The problem of decommissioning is the biggest weakness
Nissan Bluebird of the 2016 model. Manufacturer guidance price of 10.59-14.39 million yuan, compared with the same period, the same power configuration of Xuanyi price is slightly lower, bluebird length, width and height size are: 4683×1780×1465mm, wheelbase is 2700mm, the size is basically the same level of compact models, but there is no advantage in the riding space, especially the rear head space.
In terms of configuration, Bluebird is a bit too unkind, the lowest model has only two airbags, the low-end three models ESP, front and rear parking radar, reversing image, central control screen, automatic air conditioning and other configurations are not available, to the 131,900 yuan version has ESP and reversing images, and Volkswagen Langyi a comparison, the configuration is obviously much lower, and Xuanyi compared, Bluebird is more like a reduced version. In addition, Dongfeng Nissan has repeatedly exposed engines, transmission failures, brake failures, and automatic parking to automatically hit people in recent years, resulting in volkswagens being even more distant from the BlueBird model.
In the end, the blue bird this car, Nissan did not spend too much thought, more like Dongfeng Nissan's test of the water, the original rely on the value of the world, now the value of the face is not enough to see, even in the current aesthetic is still a little strange blue bird, has long played all the cards, such a long-established classic model, the next is likely to withdraw from the historical stage.