In recent years, many car brands have paid attention to the design concept of young sports, and various coupe products have emerged in an endless stream. Dongfeng Nissan realized this early on and launched a very cool Blue Bird sedan in October 2015.
The Blue Bird car did attract a lot of attention at the time, and at the beginning of the listing, it had a sales volume of more than 10,000 for 3 consecutive months. But 6 years later, although the Bluebird is still in production, it has no sense of presence in the market.
According to the data of the car 300 used cars, the Bluebird only sells three figures per month, and only sells 265 cars in January, which is the worst-selling model in Nissan. Obviously, there are three major pieces of Xuanyi with the same model, and there is also the brand blessing of Dongfeng Nissan, why can't Bluebird sell it?
The Nissan Blue Jay is a very "rebellious" car with a very personal appearance. The front face is still Nissan's V-Motion design language, the entire front face extends to the sides in a V-shape, and the headlights are flat and slender, even half the length of the hood.
The rear of the car uses a laterally arranged taillight, because the C-pillar is narrowed to make the tail look very stocky.
The side shape is relatively hard, the black A-pillar creates the effect of the suspended roof, while the window design is relatively flat, the visual effect is more sporty, and it is also very recognizable.
In terms of body dimensions, it is 4683/1780/1465 mm in length, width and height, and wheelbase is 2700 mm. Although the body size is comparable to xuanyi, due to the problem of the rear design, the rear head space is limited, and the smaller windows will also feel depressing.
Inside, the asymmetrical design gives the interior some freshness, and the steering wheel features a flat-bottomed design that accentuates the sporty atmosphere. The center console of the high-end model has an embedded 8-inch LCD touch screen and provides a car networking system.
The configuration is relatively low, only tire pressure alarm, engine start-stop technology, electric sunroof, 4 speakers, halogen headlights, headlight height adjustable, manual air conditioning, etc. are standard in the whole series.
Powered by a 1.6L engine mated to a CVT CVT CVT, it has a maximum power of 122 hp, a peak torque of 155 Nm and an acceleration of 12.1 seconds.
For a model that focuses on sports, such power parameters are obviously not enough to see. However, bluebird also maintains the usual fuel economy of Nissan cars, with fuel consumption of only 5.2 and 5.3 liters per 100 kilometers.
On the whole, the BlueBird car does not have a great advantage in configuration, space and power, although there is a discount of 21,000 in terms of price, and the price has dropped to 10.49-11.29 million, but there is still a certain gap between the cost performance and Xuanyi.
Moreover, the appearance of Bluebird is very individual sports, the design style is relatively niche, and the consumer group is relatively small, so sales have been difficult to improve.