Text/Di Lin Audit/Zi Yang Correction/Zhi Qiu
On January 14, fast technology news, the well-known market research agency Counterpoint Research released the latest data report.
According to the 2021 mobile phone sales line chart in the report, Apple is still the most popular smartphone in the Chinese market at present.
The data shows that Apple's iPhone 13 launched in September 2021 has been the first in sales in the Chinese market for six consecutive weeks.
Moreover, judging from the specific information in the figure, in the following weeks of December, the gap between Apple and domestic mobile phone giants OPPO and vivo is getting bigger and bigger.
In addition, Counterpoint Research also pointed out that the iPhone 13 model accounts for 51% of iPhone sales.
It can be seen that the iPhone 13 is not only the sales king of the entire Chinese market, but also the new explosive model of Apple.
So why is the iPhone 13 so popular? In my opinion, there are two main reasons for this. On the one hand, the strong performance of the iPhone 12 has made consumers pay special attention to the iPhone 13.
On the other hand, it is because the iPhone 13 also lives up to expectations and meets consumer expectations for a new generation of flagships.
The machine not only upgraded the core hardware, equipped with an A15 bionic processor, but also optimized the appearance design, the controversial bangs area has been reduced, and the proportion of the whole machine screen has been improved.
In addition, perhaps in order to alleviate consumers' dissatisfaction with the design of the thunderous Liu Haiping, the iPhone 13 has also added a pink version, which has captured the hearts of many female consumers.
It is worth mentioning that the iPhone 13 has also upgraded the battery life of the phone, and the video playback time after the battery is full can reach up to 19 hours.
In addition, as Apple's second-generation 5G mobile phone, the 5G network experience of the iPhone 13 has also been improved.
On the whole, although the A15 bionic chip of the iPhone 13 has been castrated, the comprehensive strength cannot be underestimated. Especially with the cooperation of the iOS operating system, it shows the charm of the iPhone alone.
Of course, the love of domestic consumers for the iPhone 13 is not only because it meets expectations and the iPhone 13 is outstanding, but also because of Apple's strong brand influence.
Looking at the global smartphone market, no matter in which region, Apple has the superiority of brand value, and even Samsung Electronics cannot replace the position of Apple in the hearts of consumers.
The reason why Apple has such a strong brand influence is back to the Time of Jobs. This legend in the technology industry, the moment he launched the iPhone, he occupied an irreplaceable position in the minds of consumers around the world.
And this, in fact, is also an important reason why none of the domestic manufacturers are Apple's opponents. Of course, this does not mean that domestic manufacturers also need to launch a revolutionary product to catch up with Apple.
However, in the process of brand image shaping, domestic manufacturers need to pay more efforts to make consumers truly change their views on domestic flagship machines and no longer blindly trust the iPhone.
It should be noted that while shaping the brand, domestic manufacturers also need to improve the comprehensive quality of products as much as possible and ensure the profit margin of the single machine.
In your opinion, when will domestic mobile phone manufacturers have any hope of catching up with Apple?