Judging from the domestic market, Toyota has begun to implement the "two-car strategy" in order to seize the market faster, first Highlander (LuFang), and then Xena (Wei lu), anyway, crazy product launch!
That being the case, I personally feel it is necessary to consider the two models of Toyota Noah and Voxy, as the classic representative of the medium-sized MPV market (and the main sales force of the local market), which are very competitive after the replacement today!

After a period of preview, the two MPV also finally ushered in the exposure of the real car. In terms of a succinct explanation, the two cars are similar to the sisterhood of Alpha and Wilfa, except that one focuses on noah and the other focuses more on sports (Voxy).
Therefore, the biggest difference between the two is the setting of the front face. Among them, Noah adopts a large mouth type of mid-grid grid, and the whole is blackened, making the overall appearance more youthful. (From the perspective of the whole posture, there is a bit of a shadow of Toyota Alpha)
As for Voxy, it is more evil in the setting of the front face, using the more popular split light group, and setting a chrome trim with a diamond pattern, you say that there is a sense of refinement! But I feel very sporty, which fits the temperament of the eldest brother "Will Law".
There is basically no difference between the side settings of the two, keeping the body straight up and down, and maximizing the expansion of the internal space. Although the body size of the two is not exposed, it is still relatively practical with reference to the previous models 4710/1735/1825mm and the wheelbase of 2850mm, which is similar to the size of gac Trumpchi M6.
The tail headlight group has a certain difference, the former is blackened, while the latter chooses a through-through design (transparent light cavity) to show the respective product attributes. In terms of personal aesthetics, it is more in line with Noah's design, fashion trends!
Interior settings, there is no difference between the two (there may be differences in configuration), the use of floating large screen, matched with the LCD instrument, in the Toyota series can only be said to be decent (but in the same level of opponents still lack of novelty).
In addition, the internal space of the two cars is not small, the overall use of 2 + 2 + 3 layout, the second part also comes with a leg drag function to facilitate better rest, if you feel that the space is not enough, the third row of seats can be put away, so that when there are fewer people traveling, it is more convenient and practical.
In terms of powertrain, the two models offer two options of 2.0L and 1.8L hybrid, and matched with the CVT gearbox, which is the best choice in terms of smooth driving and economic fuel consumption.
To be honest, Toyota has implemented a two-vehicle strategy in a big way, and the two models of Noah and Voxy are worth considering for domestic production, so as to seize the market for medium-sized MPV. And in the pricing control of more than 200,000 or so, the cost performance is not bad!