Shortly after 2021, many car brands have achieved gratifying results in the Chinese market, which is like a student exam, some people score high, and some people drag their feet. If you were asked who was dragging the luxury brand back, who would you think of at this moment? Presumably, many people will think of Acura, right? Acura's test results in China are just like the poor class students, although the results are poor, but there has always been confidence, many netizens are curious, where does Acura come from?
The data shows that in 2021, Honda Acura's sales in Chinese mainland were 6554 vehicles, and the monthly sales in December were 445 vehicles, which is not the first to last, but basically at the bottom. In fact, in recent years, Acura has been in the bottom position of luxury brands in China, just look at historical sales. In 2017, Acura's sales in Chinese mainland were 985 vehicles, 10249 vehicles in 2018, 15402 vehicles in 2019, and 11940 vehicles in 2020, which were not as good as the monthly sales of second-tier brands.
Taking the second-tier luxury brand Cadillac as an example, the sales volume in Chinese mainland in 2021 is 232823, Lexus is 219172, and Volvo is 171680, acura is not as good as others. You know, Acura and Lexus and Infiniti count the Japanese luxury brands that started at the same time, in 2021, Infiniti also sold 14807 vehicles, the three Japanese luxury brothers, Acura mixed the worst in China, as for the reason, mainly because the brand acceptance is not good.
Acura is also produced in China, willing to produce in the country to prove that you want to sell more, but the people do not recognize, to GAC Acura as an example, 2021 CDX sales of 3264 vehicles, Acura RDX for 3290 vehicles, see this sales, I am poor. Acura's sales in China, not to mention making money, can not lose money is to burn high incense, replaced by other brands, may have begun to discount sales, really can not be beaten back, but Acura can not dare, the Chinese market is so big, who is willing to give up easily? Although sales in China are not good, sales in the United States are not bad.
The data shows that in 2021, Acura will sell 157408 vehicles in the United States, which is 24 times that of Chinese mainland. According to the size of the Chinese market, Acura's sales in China should be higher than in the United States, in fact, it is quite the opposite. From this list, it is not difficult to see that Acura's sales in the United States are 10,924 vehicles higher than lincoln and Infiniti combined (Acura 157408 - Infiniti 58555 - Lincoln 87929 = 10924) is because of this confidence, so it is not easy to bow down.
The same brand, different markets, the sense of identity is not the same, so the sales volume is also different. Even if Acura's sales in China are not more than 10,000, Acura will not give up easily, because the Chinese market is a big fat meat, but I don't understand, how can Acura break through? If the price reduction is sorry for the brand positioning, if the price is not reduced, the brand recognition is not enough, this is a headache problem, if you are acura's Chinese executive, how do you feel that acura should conquer the Chinese people?