The BMW Group recently announced its 2021 sales results. The data shows that in 2021 the BMW Group delivered a total of 2,521,525 BMW, MINI and Rolls-Royce vehicles in the global market. Among them, bmw group delivered a total of 846,237 BMW and MINI vehicles in China, an increase of 8.9% year-on-year, and the total sales volume ranked first in the high-end car market.
Promote China's strategy and strengthen the electric offensive
In terms of specific sales in the Chinese market, a number of major models achieved good results. Powered models such as the BMW 3 Series, BMW 5 Series and BMW X3 all sold more than 150,000 units, and the BMW4 Series, which interprets BMW's forward-looking sports aesthetic, sold more than 10,000 units in the whole year, an increase of 109.7% year-on-year. The representative of the medium and large luxury SAV, the BMW X5, sold more than 50,000 units for the first time in the whole year, while the BMW X7 delivered more than 10,000 units. Among other brands, the BMW M brand increased by 38.9% year-on-year, while the MINI brand delivered 30,546 units in the full year, an increase of 5.2% year-on-year. BMW motorcycles delivered 14,309 units in the full year, up 21.4% year-on-year.
In the field of new energy vehicles, BMW sold more than 48,000 units in China, an increase of 69.6% year-on-year. Among them, the pure electric BMW iX3 sold more than 21,000 units in the first full sales year. Since 2014, the BMW Group has delivered nearly 140,000 new energy vehicles in China. In the Chinese market, BMW will have 7 new energy products sold this year: including 5 pure electric models, innovative BMW iX, innovative BMW i4, BMW iX3, pure electric BMW 3 series, a pure electric flagship, and 2 plug-in hybrid models.
Gao Le, President and CEO of the BMW Group Greater China, said: "The BMW Group's solid performance in the Chinese market stems from a solid China strategy based on the principle of "China First". "In 2021, BMW's business in China has reached a new level. Looking ahead, BMW will continue to make China its home, step up its efforts to promote electrification, and support China's sustainable development. ”
BMW will also further improve its new energy vehicle service network in 2021. Among about 600 dealers in the country, more than 500 dealers have completed BMW i business certification. The first BMW i brand exclusive experience store has also started trial operations in Shenzhen. By the end of 2021, BMW will have 360,000 public charging piles, and BMW's exclusive parking and charging integration service has also covered 9 airports in 5 major cities across the country and more than 10 popular business districts across the country. At the same time, the My BMW App has been launched for charging related services.
Increase low-carbon investment, and 26 new products will be launched in 2022
Globally, the BMW Group delivered a total of 2,521,525 BMW, MINI and Rolls-Royce vehicles in 2021, an increase of 8.4% year-on-year. Among them, the bmw brand's global sales reached an all-time high of 2,213,795 units, an increase of 9.1% year-on-year, ahead of the global luxury car brands. In addition, sales of pure electric vehicles doubled to 103,855 units, an increase of 133.2% year-on-year. It is reported that by 2030, the BMW Group plans to reduce the carbon emissions of the average bicycle life cycle by 40% compared with 2019, reducing emissions by at least 200 million tons.
It is reported that in 2022, the BMW Group will continue to make efforts in new products, brand experience and customer satisfaction, planning to launch 26 new products, covering BMW main brands, BMW i and BMW M, MINI and motorcycle segments. By 2025, the BMW Group's electrification strategy will introduce "next-generation" models with completely redesigned IT and software architectures, a new generation of high-performance electric drive systems and batteries, and a large number of more low-carbon and environmentally friendly reusable materials based on the concept of circular economy. The BMW Group is expected to deliver around 10 million pure electric vehicles worldwide by 2030. Around 2030, MINI and rolls-Royce brands will also move towards full electrification. The BMW Group will continue to lead the way in innovation and development and promote the future of mobility.
Text/Guangzhou Daily, New Flower City Reporter: Deng Li
Photo/ Guangzhou Daily, New Flower City Reporter: Deng Li
Guangzhou Daily New Flower City Editor: Zhao Dongqin