Recently, the chat records of the GAC Trumpchi Shadow Leopard car owners exposed on the Internet have attracted the attention of various media, and even once became a hot topic on major social platforms. Judging from some shadow leopard car friend groups, we have seen some car owners make remarks about shadow leopard punching AMG, stepping on M Power, etc., and even some car owners have sent out videos of shadow leopards overtaking BMW M4 on the road. Why can the shadow leopard, which has been listed for half a year, be so popular?
What do Shadow Leopards meet for consumer needs?
Shadow Leopard models mainly attract young consumer groups in the Z era, the appearance is quite sporty and explosive, the tail of the car is really two sides a total of four exhaust, 100,000 yuan of the car and the real sound, the official 0-100 acceleration performance of shadow leopard is 6.95 seconds, the actual performance is about 8 seconds, and the level of about 8 seconds can already equalize or even surpass the vast majority of gasoline models on the market. The interior creates a certain sense of luxury and sportiness, in line with current design trends.
Shadow Leopard's appearance, interior, power and price configuration can meet the consumers at this price, especially the 100,000 yuan car factory can also set off cannons, which greatly satisfies the vanity of the owner, and it is not surprising that such a model can catch fire.
The pros and cons of such an explosion for the Shadow Leopard
First of all, let's talk about the benefits, Shadow Leopard is now so high visibility and exposure, so that consumers' attention will naturally be very high, feedback on the sales data of the results are also very good, Shadow Leopard has the current monthly sales of more than 10,000 momentum, for a new model of its own brand, can have this sales performance is absolutely quite good, received market recognition.
Complementary, too high exposure will also make some model defects, vehicle problems in the network quickly fermented, manufacturers want to wash are too late to wash, too many eyes to pay attention to you, such as the shadow leopard's large-size brake caliper, in fact, is a large size caliper cover, covered on a single-piston brake. The acceleration of 6.95 seconds has also become the hardest hit area of ridicule, and it is almost impossible to run to this result, just like the 5.9 seconds of Lynk & Co 03+ that year, which is suspected of false results. These problems will detonate the whole network in a short period of time under the condition of high attention, and various trolls will also come in a short period of time.
Dongfeng Honda Civic, known as "Farah Domain", challenged the performance of the whole network to overrun, and once these words were released, it was easy for the public to have an image depiction of the Civic car owner, such as "ghost fire youth, vanity, frivolity" and so on.
And now that the explosive Shadow Leopard has taken over the popularity of the Civic on the Internet, these labels have also been hit on the shadow leopard owners, which car owners will like others to see themselves like this? As sales and deliveries grow larger and larger, and the visibility on the road is getting higher and higher, the inappropriate behavior of individual shadow leopard owners will inevitably affect other car owners.
Many videos of Shadow Leopard challenging BMW M4 and Mercedes-Benz AMG models on the Internet are mostly sensational, and the image of the owner and the reputation of the model are also deteriorating under such hype. So this also makes some potential consumers change their minds, in order to avoid these titles falling on their heads, consumers are likely to choose those models with large sales and good reputation at this price point. Even if those models have problems of one kind or another, the titles of "ghost fire teenager, vanity, frivolity" will not fall on the head of the owner.
So how long can the Shadow Leopard be on fire?
The author believes that in 2022, the shadow leopard will continue to be hot, even if there are other popular models on the Internet, manufacturers will also let this car go down, after all, it is not easy for a domestic model to break the circle and become famous, there are many good products that want to be known by more people, and there is no chance. Now such an explosive opportunity to the GAC Shadow Leopard, absolutely unattainable, hard-won, especially can also put the Civic down, even if it affects sales later, the heat will not fall quickly.
In fact, most people can see that whether it is the previous "Civic Incident" or the "Shadow Leopard" incident, it is the storm caused by the strange remarks made by a very few car owners, and the subsequent chat records circulating on the Internet are only the self-hi mode opened by other model owners, and perhaps there are very few real Shadow Leopard owners in the major "Shadow Leopard Car Friends Group". In addition, behind this incident, there is no shortage of previous car critics who have exaggerated the praise of shadow leopards to lead to this series of events.
Finally, I would like to ask a question, the ten generations of Honda Civic are so successful, the eleventh generation of Civic has become so quiet at home, will Shadow Leopard be like this at that time?