When the outlet of the market swept into the traditional car companies, what kind of situation can we get?
This is not a conjecture, but a real occurrence. Although 2022 has arrived, looking back at the auto market in 2021, it can be found that the biggest topic is no longer the impact of cross-border car manufacturing and new car-making forces on the traditional automobile market, but traditional car companies have also announced transformation and entry. Traditional car companies are no longer "traditional".
Recently, SAIC Volkswagen held a live experience "ID Chaoyuan Party" in Guangzhou. As the name suggests, SAIC Volkswagen just wants everyone to understand the transformation of the SAIC Volkswagen ID series through different scenarios. Of course, the scene also placed a Steam Volkswagen ID family's youngest ID.3.
In fact, in the past year, it is definitely the first year of SAIC Volkswagen's new energy products. Until now, there have been 7 electrified models. And ID.3 is the one that most concerns young people.
However, as the question at the beginning of the article, when traditional car companies are no longer "traditional", what do we get as consumers? First, whether it is resource integration or research and development strength, traditional car companies will have innate advantages, so in the "reliable", it should be better; second, the new forces before the main victory in the "idea", then when the traditional car company can combine the "idea" with the experience, is it more worth choosing?
Therefore, taking advantage of this event, we may wish to take another look at the SAIC Volkswagen ID.3 to see if we can find the answer that "traditional car companies are no longer traditional".
A different "matryoshka doll"
The old rule, we start from the most eye-catching shape design.
Many people may not know that the shape design is actually part of the transformation of the car. Readers who pay attention to new cars can find that new energy vehicles are still very different from traditional cars. The latter is, of course, what we are familiar with, while the former must be more imaginative, preferably like a car from the future. Even if it is a "oil to electricity" model, it also needs to be revised, not to mention the pure electric vehicle of the pure electric platform.
On ID.3, you will find that it is very different from the Volkswagen we remember. The design concept that is often referred to as "matryoshka doll" is gone, and instead of the new face of the ID family, such as more simple LED headlights, slender front grilles, etc., which can better reflect its new energy identity.
Of course, these elements have been applied in ID.6X and ID.4X. Some readers may question whether the same design concept means a "matryoshka doll" in another way. However, judging from the actual perception of my scene, I think it is completely possible to let go of this worry. It is undeniable that there is a heritage in the layout of the front face, but different models also distinguish the positioning of different cars through different detailed elements.
For example, on ID.3, the lower bumper and C-pillar have some dotted elements embellished; the roof and body use a two-color design, and this two-color will be further enlarged in the rear, so that the entire rear taillights and rear LOGO are like embedded in the tailgate; the wheel hub is a rare 20-inch at this level, and the high sealing design is also eye-catching enough, although the late replacement cost needs attention, but the visual effect is definitely amazing enough.
In short, although it can be seen that it is the DESIGN of the ID family, it can be distinguished from other models of the ID at a glance. The public finally understands the family design...
In addition, I think that new energy vehicles have an advantage, because there is no mechanical arrangement such as engines and gearboxes, so the attitude and internal space of the whole vehicle will be more favorable. In terms of body size, the ID.3 is 4261/1778/1568mm, which is not particularly prominent, but the body wheelbase reaches 2765mm, and the proportion of the body cockpit is significantly larger.
What is "digitalization"?
Inside the car, we can still clearly see the mass elements, such as the steering wheel style, interior layout and so on. But fortunately, ID.3 still added more detailed elements to open up the difference with fuel vehicles. It is like color matching, materials, etc., and the buttons in the car have been greatly reduced. I think that although there is no too extreme, sci-fi design, it is still more in line with the aesthetic needs of young people, at least the whole carriage is vivid enough.
It is worth mentioning that ID.3 also adds some more unique designs. First, the driving position can not directly control the rear window lifting, it only has two window control keys, you need to press the REAR key to switch the front and rear windows; second, ID.3 all cars have been replaced with TYPE-C charging ports, directly replacing 12V and USB ports.
From my experience, the first use is fresh enough, especially the window control switch. But if it is used for a long time, I think there is still room for optimization of these two designs. In terms of efficiency and practicality, more needs to be considered.
Of course, the biggest highlight of the ID.3 car is the three-screen system composed of a large-size head-up display, a full LCD dashboard and a 10-inch car machine, and the visual impact is very strong when sitting in the driver's seat. In fact, in recent years of publicity, SAIC Volkswagen has obviously begun to make efforts in digitalization, and has come to ID.3, and its use has still been a good improvement.
First look at the head-up display, augmented reality version of the navigation is a highlight, when you set to the navigation, it can give instructions according to real-time road conditions, it is indeed more intuitive than ordinary navigation; then there is the full LCD dashboard, the size is not large, but the information arrangement is clear at a glance, will not be like some LCD dashboard is all "stuffed" into it.
Then there is the 10-inch car machine system, UI design, operation logic, smoothness can be passed, the functionality is also good, there are voice control, remote control and some third-party applications. There is a general bias toward pragmatism, and I think we might as well add more unique gameplay later.
The biggest shift – the powertrain
At the end, we may wish to look at the power system of ID.3, which is the most "unconventional" place of these traditional car companies.
The ID.3 is powered by a rear-drive with a maximum power of 125 kW and a maximum torque of 310 Nm. In terms of book data, it is more powerful than the Volkswagen 1.4T engine, so that although there is no "Volkswagen Golden Power", the overall power performance does not need to be worried about in the past.
It is worth noting that the rear-mounted rear drive is actually a very rare power system in the same class. If put into the fuel power, the rear drive must be inseparable from performance, movement, and handling. That put on the electric car, perhaps the overall control also has a certain improvement.
As for the endurance, the official said that the comprehensive endurance is 430km, which is enough to meet the daily urban transportation, but in the current market environment of hundreds of kilometers, we all hope that the later ID.3 can launch a model with stronger endurance.
Previously, I have always believed that new forces win in "ideas" and traditional car companies win in "execution". But in today's market, it doesn't seem to apply. The execution of new forces is also constantly improving, and the ideas of traditional car companies are also changing with each passing day. At that time, the market was probably the most worth seeing.
The ID family of SAIC Volkswagen is definitely its new idea. So on ID.3, we see a different design concept, with different intelligent configurations, and different model personalities, which is undoubtedly a volkswagen that subverts our imagination. Therefore, for young people who like to try early, in addition to paying attention to the new forces, looking at this ID.3, there may also be no shortage of surprises.