On January 14, a reporter from Beijing Business Daily learned from the Beijing Municipal Bureau of Culture and Tourism that during this year's Spring Festival, the Winter Olympic Games and the Winter Paralympic Games, a series of publicity activities on the theme of "Beijing 2022" Beijing's Winter Olympics and Intangible Cultural Heritage And The New Year of Intangible Cultural Heritage were carried out in the city, focusing on publicizing the intangible cultural heritage display activities held in the Winter Olympic Village and the main media center of the Winter Olympics, and the distinctive intangible cultural heritage theme activities carried out in the intangible cultural heritage time-honored brands and various districts of Beijing.
It is reported that the publicity activities aim to create a civilized, peaceful and warm cultural atmosphere in the capital's shuang'ao city during the Spring Festival, create a "New Year's flavor" for the people in the capital to celebrate the Spring Festival, enrich the cultural life of the masses during the epidemic prevention and control period, promote cultural consumption, show the active integration of non-genetic inheritors, protection units and time-honored brands into contemporary life, promote the vivid practice of the integration and inheritance and development of intangible cultural heritage, tell the vivid story of Beijing, and carry forward the excellent traditional Chinese culture.
The Beijing Business Daily reporter learned that the Beijing Municipal Bureau of Culture and Tourism cooperated with the Cultural Activity Department of the Winter Olympic Organizing Committee to display intangible cultural heritage in the Beijing Winter Olympic Village, Yanqing Winter Olympic Village, and the main media center of the Winter Olympic and Paralympic Winter Games. With the theme of "Cultural China", nearly 300 exhibits of intangible cultural heritage representing Beijing's unique cultural charm, such as "Yanjing Eight Absolute Skills", were selected to tell the story of Beijing's intangible cultural heritage and show the excellent traditional Chinese culture around the themes of ice and snow, Spring Festival and the Great Wall.
At the same time, taking the Winter Olympics as an opportunity, organize and support the cultural and tourism bureaus of all districts in the city to hold intangible cultural heritage activities to welcome the Winter Olympics and celebrate the New Year in communities and villages, such as the Dongcheng District Cultural and Tourism Bureau held a live broadcast activity of "When Intangible Cultural Heritage Meets the Winter Olympics", where the inheritors explained the theme works they produced for the 2022 Beijing Winter Olympics and led the live broadcast host to experience the production of the Winter Olympics-themed intangible cultural heritage works; the Xicheng District Cultural and Tourism Bureau held an online Factory Dian Temple Fair to carry out the public welfare activities of the Factory Dian Temple Fair "Factory Dian Research and Selection Spring Trial Pen Club". The Cultural and Tourism Bureau of Haidian District will display the intangible cultural heritage of Wukesong Gymnasium, The Capital Gymnasium and 7 contracted hotels will display and exhibit intangible cultural heritage products; the Cultural and Tourism Bureau of Changping District will hold the Intangible Cultural Heritage Performance of the Five Tigers Shaolin Stick "Walking with the Winter Olympics" to usher in the Year of the Tiger with the Five Tiger Sticks Exhibition; the Huairou District Cultural and Tourism Bureau will hold the "QiaoQiao Rice" cultural activity to share the QiaoQiao rice and carry out ice folk activities such as walking hundreds of ice and ice cars, as well as curling and skiing experience projects.
In addition, the Beijing Municipal Bureau of Culture and Tourism also said that the traditional culture and unique skills of the old brand are excellent representatives of Beijing's intangible cultural heritage, such as the cloisonné making technology of the Beijing enamel factory, the woodblock watermarking technology of Rongbaozhai, the traditional Chinese medicine culture of Tongrentang, and the hanging oven roast duck technology of Quanjude. The urban characteristics of the era are of great significance. During the Winter Olympics and Spring Festival, the intangible cultural heritage will launch a wealth of intangible cultural heritage theme activities such as the release of new products for the Winter Olympics and the promotion of the New Year, such as quanjude launching 15 sports creative dishes such as "ice and snow fire duck", and the exhibition and sales activities of "The Story of preserved fruits and the intangible cultural heritage in the New Year goods" held by the Beijing Preserved Fruit Museum, etc., to achieve the inheritance and development of skills by stimulating new vitality and constantly exploring new ways to integrate into contemporary life.