Qilu Evening News Qilu One-point reporter Zheng Ke correspondent Hu Haitao
On the morning of February 4th, the "Launching Ceremony of the Spring Festival and the "There is a River in Front of My House" Cultural and Tourism Activity sponsored by the Publicity Department of the Liaocheng City Party Committee and the Liaocheng City Culture and Tourism Bureau was brilliantly opened at the Arcadia International Hot Spring Hotel.
As the opening of the 2022 Liaocheng Cultural Tourism Activity, the launching ceremony of the Spring Festival celebration and the "There is a river in front of my home" cultural tourism activity was arranged at the event site, such as "Playing Spring Cow", "Spring Dance" and "LiChun Feast", Liu Aixin, member of the party group and deputy director of the Liaocheng City Culture and Tourism Bureau, and a number of calligraphers and guqin players combined calligraphy performance with guqin performance to present a wonderful "piano book and song" to welcome the New Year. This event combined with the 24 solar terms of China's excellent traditional culture to carry forward and inherit, and played the clarion call of the city's cultural tourism series of activities in the bright spring light of the ancient capital of Jiangbei Water City and Canal. The event was broadcast live online through the hospitality Shandong live broadcast matrix and the official Douyin, Weibo, Yi Live, Today's Headlines, Video Number and other platforms of Cultural Tourism Liaocheng.
In 2022, Liaocheng City will closely focus on the two strategic opportunities of the construction of the National Grand Canal Cultural Park Belt and the construction of the Yellow River Basin Cultural Park, with the goal of promoting the construction of the marketing brand system and exploring regional cultural and tourism cooperation, taking the Undertaking of the Grand Canal International Culture and Tourism Promotion Season of the Ministry of Culture and Tourism as the general starting point, taking "24 solar terms" as the creative theme, digging deep into the culture and customs of each festival in the canal and the Yellow River Basin, and displaying the cultural connotation of "24 solar terms" in various forms such as folk songs, dances, calligraphy and painting. On February 4th, a series of activities was officially launched, "With Me Twenty-Four Changes" Travel 24 Festivals New Liaocheng New Media Marketing Activity, "Shandong Handmade Craftsmanship and Dreams" Tourism Culture Creative Design Competition, "Dayun Fenghua" Cultural Tourism Photography Competition, "River Harmony Contract" China Grand Canal, Yellow River Calligraphy and Painting Famous Artists Creation Exhibition, "Good 'Luck' To Come" Tourism Innovation Route Product Design Competition, "Canal Shore Hometown Beauty" Cultural Tourism Short Video Contest will be carried out in an orderly manner, and a series of activities will run throughout the year to create a song, two books, four promotions, The cultural tourism publicity matrix of ten routes, 100 cultural and creative goods, and 100 short videos has achieved a breakthrough in marketing brand innovation and polished the city business card of "Jiangbei Water City and Canal Ancient Capital".