Buick LaCrosse: I want to give you the noodles, and I am the most ruthless in reducing the price, but why don't you buy it?
There is such a "strange" car - benchmarking C-class, positioning B+ class, but the price is cheaper than the mainstream B-class, it is Buick LaCrosse.
Tracing back to the roots, the history of Buick LaCrosse can be traced back to 1936, which is now known as the Century. It was not until 2004 that the name was changed to La Crossse, and the French word "la cross" means "the scepter of the royal bishop". In February 2006, Buick LaCrosse was officially released in China, "Jun" represents the image of high grade and high grade, and "Yue" has the meaning of breakthrough and transcendence. It is equipped with a 3.0L V6 engine and is positioned as a high-end executive sedan.
However, the positioning is too high, the price is too expensive, and Buick LaCrosse is destined to belong to only a small number of people with economic strength and do not follow the trend. In 2009, the second generation of LaCrosse was officially released, and I believe that this is also the Most Impressive LaCrosse by most Chinese people. The full and rounded shape, with the restrained and mature interior, is deeply loved by family users.
Although this generation of LaCrosse gradually opened up the market, and in 2014 also carried out a mid-term modification, more in line with the market at that time, but the competitors took turns to bomb too injured, Toyota Camry six generations for seven generations, halfway also retained the classic version, reducing the price to further attract people's hearts; Nissan Tianlai in order to reduce the threshold to abandon the six-cylinder engine, the use of lower cost four-cylinder engine, the terminal starting price fell to 150,000, and also launched an extended Duke version...
Power meat, high fuel consumption, small real space, slightly expensive price, almost become the Product Label of Buick LaCrosse. What to do? Change it! For space, the 2016 Buick LaCrosse directly pulled the length of the car to 5018mm, and the wheelbase was upgraded to 2905mm. To have low fuel consumption, the 1.5T small displacement engine was directly moved to the front of the car, which can be said to be the first to eat crabs at this level. To price, the official guidance price is directly pulled to 220,000 yuan, the terminal has tens of thousands of yuan discounts, even cheaper than many mainstream B-class cars, which you always have nothing to say, right?
As it turns out, Buick LaCrosse was still too naïve. Sales are still so-so, now the shape is no longer greasy, the technology configuration is fully improved, the starting price is further reduced to 219,800 yuan, but the sales volume is still stagnant, on the contrary, Toyota Camry, Honda Accord, Volkswagen Magotan and other half a level lower than their own, the price is more expensive competitors, sales are instead of wind and water, monthly sales of tens of thousands of units, in the end what is the problem?
First of all, the buick brand leaves an inherent impression on everyone, whether in China or in the "hometown" of North America, Buick almost creates a mature and sophisticated impression, which directly turns away young users.
In addition, Buick LaCrosse's positioning is too vague, the home is too bloated, and the commercial is not advanced enough, and both sides are not flattered.
Finally, in the price reduction again and again, Buick LaCrosse is also quietly reducing the allocation, the chassis, interior, assembly is not as good as before, the consumer's eyes are shiny, there is a heart to buy a car will definitely do their homework in advance, if you want people to know, unless you do nothing.
What do you think about the Buick LaCrosse? Buick LaCrosse sales have not been able to go up, is there any constructive opinion?