Zhongxin Jingwei, January 13 (Yu Yanchen) On January 11, Hisense officially released China's first fully self-developed 8K AI picture quality chip in Beijing. It is understood that China's first fully self-developed 8k AI picture quality chip released this time not only achieved leapfrog development from 4K to 8K for the first time, but also represented the highest processing capacity of a single picture quality chip in China, realizing independent research and development, independent control, and eliminating all technical barriers in the field of picture quality processing segmentation. After rigorous testing, the picture quality chip exceeds the performance of foreign brands in many indicators.
Chips are the core of technology
Driven by consumption upgrades and quality of life, high-end large-screen TVs have become the favorite of consumers, and users are paying more and more attention to TV picture quality, sound quality and other performance, and the global TV industry will completely enter the battle for picture quality.
With the joint efforts of the entire industry, 8K end-to-end technology has matured, thanks to the advantages of the complete industrial chain and the world's largest consumer group, China is the fastest market in the global market for 8K terminal innovation, and the overall technical strength is leading the world.
It can be thought that the larger the size of the TV, the higher the resolution, the higher the requirements for the chip to process the input signal capability, the greater the difficulty of developing the picture quality processing chip, and the requirements for the performance of the picture quality chip will be particularly improved in the large size 8K TV. In other words, chip technology is a key element in measuring whether a brand is high-end or not.
Unlike some companies that use the purchase of IP and some self-research, the design technology of each of Hisense's picture quality chips comes from independent research and development.
"Hisense is one of the very few companies in the world that really has its own picture quality processing chip solution. With this picture quality chip, TV manufacturers have the ability to define TV products, otherwise only on the general chip to develop, there is no better algorithm is equal to no carrier to achieve. At the Hisense 8K AI picture quality chip conference, Yu Heng, head of Hisense chip display, said.
According to the news of Hisense 8K AI quality chip conference, the first self-developed 8k AI picture quality chip released this time is Hisense 5th generation picture quality chip, breaking through the core technology such as AI perception quality algorithm, through artificial intelligence equipped with "deep neural network" technology, to achieve high-precision image processing, support 33 million + megapixel accurate reconstruction, can show the rich hidden details in the picture; 26880 partition control, bringing the ultimate contrast improvement, the details and colors of the picture are closer to the truth, Give users an immersive visual experience. After rigorous testing, the picture quality chip exceeds the performance of foreign brands in many indicators.
Not only that, Hisense's self-developed 8k AI picture quality chip is also the most integrated and feature-rich generation chip since Hisense developed the chip, and also represents the highest processing capacity of a single picture quality chip in China.
Industry insiders said that Hisense has continuously launched high-quality products on picture quality chips, and 8K ultra-high-definition picture quality chips have achieved leapfrog development from 4K to 8K for the first time, which is of great significance in system design, logic scale and industry leadership. With the accumulation of these technologies, it is believed that Hisense will continue to achieve breakthroughs in new technologies such as SoC chips and smart chips.
Large display of the application scenario
Yu Heng pointed out at the press conference that the Hisense 8K AI picture quality processing chip released this time is not limited to the tv and display fields, which not only meets the demand for high quality of consumer display products such as flat-screen TVs and laser TVs, but also meets the application needs of professional monitors and medical professional displays for high precision and high reduction of video signals.
It is understood that in 2022, Hisense's 5th-generation picture quality chip will fully cover hisense TV, Toshiba TV, broadcast-grade benchmark monitors, medical professional displays and other large display industries.
At present, Hisense's self-developed 8k AI picture quality chip has been applied to the whole machine products, just concluded CES2022, Hisense launched a MiniLED TV 85U9H equipped with a self-developed 8K picture quality chip, which won the "CES 2022 Innovation Award" issued by the American Consumer Technology Association (CTA) and became a popular product in CES in 2022.
Chip technology is a great test of the strength, endurance and competitiveness of enterprises, many companies around the world have failed in the process of industrial breakthroughs, and the elimination rate is very high. Therefore, Hisense can independently develop China's first fully self-developed 8k AI picture quality chip, which actually conveys a clear signal to the outside world - in the field of chips, Hisense's advantage is one position ahead of its peers.
Yu Zongguang, deputy general manager of Zhongkexin Integrated Circuit Co., Ltd., said that although there is still a long way to go in the field of China's TV chips, it is rare that a group of enterprises like Hisense have played a good leading role in demonstration. Their layout and achievements in chip industrialization have allowed more consumer electronics companies and manufacturers to see the broad space for independent research and development of chips. (Zhongxin Jingwei APP)